If you’re reading this nursing a mince pie-induced food baby, we feel you.

Enjoy the latest festive round-up from Salience HQ…

Christmas sales spending up by 11%

T’was the night before Christmas, when all thro’ the house, everyone was stirring… to shop on Amazon.

Or so it seemed, according to the Centre For Retail Research!

This year, online shoppers were predicted to spend a record £895 million when sales began on December 24th. On the big day itself, online spending was said to peak at 10 am, just as cash and gift vouchers are opened. Just like the Queen’s Speech, will hit the virtual sales become a Christmas Day tradition?


Christmas jumpers

What a bunch of cotton-headed ninny muggins.

No marketing degree = no marketing job? Fake news!

Content Strategist Leigh wrote a great piece on our blog about getting into marketing even if you’ve got a degree or background in a totally different subject…

Read it here: Working In Content Marketing When You Don’t Have A Degree In It

The (mobile) revolution is coming

On Monday, December 18th, Google finally offered webmasters tips on getting their site ready for mobile-first indexing. The post, written by Googler Gary Illyes, offered an update on their transition from desktop to mobile indexing and gave site owners an insight into what Google will be looking for when they crawl your site in 2018.

Responsive web design, structured data and more were all discussed so if you aren’t ready for the big changeover then get in touch!

Millennials, you need to see this

The Story Team loves a good interactive asset, so we had palpitations when Coops shared this amazing piece of long-form content from the Huffington Post: Millennials Are Screwed. We won’t spoil it, but it’s pretty depressing.

Moz vs Moz: Who won the search battle?

If you know your SEO tools, you might have been surprised to see #MoztheMonster trending on Twitter last month (‘What’s Rand Fishkin done now?’). Of course, the hashtag was to celebrate the arrival of the latest John Lewis advert, but the Moz.com team were understandably worried at first about the effect of the new Moz on the scene on their own brand.

Fortunately, following a few humorous tweets and some close analysis, it turns out that there has been no long-term impact on Moz.com’s rankings. Moz’s resident Marketing Scientist, Dr Peter J. Meyers, explains all in his blog post Anatomy of an (Averted) Brand Crisis – worth a read.

Christmas party time!

We hit Chester Racecourse for some festive fun…

IO Xmas party

IO Data team

IO Content team

In the press

Fame at last! Our Sex Toys Retailers Digital Insight Report was picked up by leading trade title Erotic Trade Only, featuring in their December issue.

All PR is good PR?

If you’ve been anywhere near Twitter recently, you might have spotted some British brand faux-pas. Firstly we had Greggs’ sausage roll Jesus causing controversy among Christians, then a badly-behaved Elf on the Shelf earning Poundland a place on Santa’s naughty list. But both incidents have got us talking about the brands and it will be interesting to see the impact on their sales!

Greggs sausage roll nativity
Courtesy of BBC

The nominations are in!

We were thrilled to round off the year with nominations for the 2018 Northern Digital Awards for our work with Mayfair jewellers 77 Diamonds. Hopefully, there’ll be an exciting update in next month’s round up…

 Overall it’s been a great month for Salience to finish off 2017. See you next year! (That joke never gets old…)