Our office-wide Breakfast Friday certainly isn’t helping anyone’s New Year, New Me pledges. Get the lowdown on what’s been happening at Salience and beyond this month…
Flicking heck, Facebook
It was about time (geddit) that Mark Zuckerberg and co set a new trend. Earlier this month, Facebook announced that one of their engineers had invented a new measurement of time called a flick. The flick, a measly 1/705,600,000 of a second, has been created to help developers keep video effects in sync, and researchers have said it may help create better virtual reality experiences.
Rand’s ranking recommendations
We’re huge fans of Mr Fishkin’s Whiteboard Fridays in the office, so naturally, we were very excited when SEO Manager Dave shared Rand’s advice for ranking in 2018. Some stuff you probably know already, but it’s always good to refresh your memory for the new year.
Watch/read it yourself here.
PPC traffic share set to grow
Shared by our PPC Manager Nate, we love this interactive asset from Adzooma showcasing their top trends and tips for 2018. Among their predictions is an increase in the popularity of image and video-based adverts, as well as an increase in voice-based searches and growth in PPC traffic share.
Bye bye brands
You’ll soon be seeing a lot more baby photos and ‘vaguebooking’ if Facebook has its way. The site has listened to user feedback about too many brand posts kicking posts from users’ friends out of the way and has pledged to limit the number of brand posts you’ll see in your feed. Does that mean more publishers will turn to paid distribution?
We were having so much festive fun in December that we failed to mention birthdays. Both Lucies turned a year older in December and we said Happy Birthday to Ric in January.
Team IO are partial to a good read (or five), so we’ve rounded up some recommendations for your 2018 book bucket list.
Leigh, Content Strategist:
Content Strategy For The Web by Kristina Halvorson & Melissa Rach.
I’m slowly making my way through this guide to content strategy, which teaches you the worth of content, how to build a business case for it and more. It was a very thoughtful gift for my last birthday and I’m looking forward to delving a bit deeper into it.
Gemma, Content Marketing Executive:
Bad Girls Throughout History by Ann Shen.
I got this book for Secret Santa and I’ve loved reading it bit by bit. I’ve already learned so much about so many women I’d never heard of. Plus, the artwork is stunning. And with it being 100 years since women got the vote, it’s very apt!
Lucy H, Designer:
Hagakure: Book of the Samurai by Yamamoto Tsunetomo.
It was recommended to me a while ago and I’ve been meaning to read it for ages. It’s packed full of interesting philosophies and approaches.
Brett, Content Director:
Killing Marketing by Joe Pulizzi & Robert Rose.
These two are my content spirit animals and their last book, Content Inc, brought new eloquence to how we thought about content internally.
I’ve had to put this book down for a few weeks in mourning of their podcast’s end, but at least my grieving will be followed by excitement for this book.
Lucy S, Operations Director:
Thinking, Fast & Slow by Daniel Kahneman.
I’ve only just started with this but I’ve been recommended it over the years and I’ve always wanted to give a go. This book really makes you think – digging deep into why and how our brain works in the way it does when it comes to thinking. I keep having to put it down to immediately tell the person next to me what I just learnt! Incredibly interesting so far.
Keep an eye on our Magazine for more company and industry updates.