What to expect inside

  • See where your brand sits within the market in terms of visibility and organic performance.
  • Discover where the best keyword opportunities lie and see which ones are the most competitive.
  • Find out who is gaining the most links in the Outdoor Retailers sector and who's gaining the highest quality links.
  • See who is topping the social charts in terms of brand searches and owned social score.

10 minutesReading time

20 pagesLength

Brands Featured

  • Trespass
    Trespass
    Vaude
    Vaude
    Montane
    Montane
    Regatta
    Regatta
    Snow & Rock
    Snow & Rock
    Vango
    Vango
  • Mammut
    Mammut
    Jack Wolfskin
    Jack Wolfskin
    Cotsworld Outdoor
    Cotsworld Outdoor
    Salomon
    Salomon
    Mountain Warehouse
    Mountain Warehouse
    GO Outdoors
    GO Outdoors
  • gooutdoors.co.uk
  • decathlon.co.uk
  • mountainwarehouse.com
  • salomon.com
  • cotswoldoutdoor.com
  • sportpursuit.com
  • jack-wolfskin.co.uk
  • quechua.co.uk
  • mammut.com
  • trespass.com
  • columbiasportswear.co.uk
  • vango.co.uk
  • snowandrock.com
  • regatta.com
  • tog24.com
  • ellis-brigham.com
  • alpkit.com
  • blacks.co.uk
  • ultimateoutdoors.com
  • campingworld.co.uk
  • tiso.com
  • montane.co.uk
  • absolute-snow.co.uk
  • outwell.com
  • vaude.com
  • muckbootcompany.co.uk
  • towsure.com
  • tauntonleisure.com
  • millets.co.uk
  • alpinetrek.co.uk
  • uttings.co.uk
  • simplyhike.co.uk
  • worldofcamping.co.uk
  • winfieldsoutdoors.co.uk
  • fieldandtrek.com
  • gelert.com
  • ultralightoutdoorgear.co.uk
  • grisport.co.uk
  • alloutdoor.co.uk
  • attwoolls.co.uk
  • outdoorlook.co.uk
  • outdooraction.co.uk
  • highlander-outdoor.com
  • outdoorworlddirect.co.uk
  • phdesigns.co.uk
  • nightgearstore.com
  • gapyeartravelstore.com
  • outdoormegastore.co.uk

Show More Brands

Updated August 2018

Latest insights

  • decathlon.co.uk has the best Link Authority Score in the industry
  • decathlon.co.uk has a high volume of referring links, however the average link is of poor quality
  • Sites that have grown considerably in SEO visibility YOY are: alpinetrek.co.uk and decathlon.co.uk
  • Sites that have lost visibility in the last year are: gooutdoors.co.uk & cotswoldoutdoor.com

What to expect from this Outdoor Retailers report

Every year we produce a report on the top Outdoor Retailers sites in the UK. This is our latest one for 2018.

Inside you’ll find the latest metrics for the top 48 Outdoor Retailer sites and where they rank against each other. See where you sit within your digital landscape and where your biggest competitors are performing best so you can tailor your strategy to improve in the coming year.

We’ve analysed the technical aspects of sites, looking at SEO and visibility year on year, link authority and quality and also the performance of social channels. Brands can use this information to their advantage, helping you to see which areas need the most focus.

Our data comes from the whole sector, but we only publish the top brands in our final report. If you can’t see your company name here, get in touch and we’ll send you your metrics so you can benchmark your data, too.

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