Our Digital PR Approach

A great idea means very little if nobody ever gets to see it. Digital PR works to create valuable new audiences and, ultimately, gain links.

Our Digital PR strategy focuses on crafting your brand stories so they reach and resonate with your target audience. We build relationships with journalists, bloggers and influencers to land your content in some of the best top-tier publications.

Digital PR is your cheerleader, your biggest fan and can get your brand to the top.

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Talk to us today

0800 122 3530

Richard Waters
Sales & Marketing Director
hello@salience.co.uk

Contact

01

Build relationships

The key to gaining coverage on supreme, trustworthy channels is making solid connections that stick. That's why relationships are a core focus of our digital PR strategy.
02

Gain links

Links are and will continue to be a big driving ranking factor for search engine algorithms. Those established relationships help us to gain high-quality links, working to help you rank higher.
03

Increase authority

Gaining links will also go a long way in increasing your domain authority. Sites with more authority often see ranking benefits too, as Google is more likely to favour a domain and page with clear trust and authority signals from links.
04

Brand awareness

This is one of those intangible PR benefits that's difficult to report on. But getting your name out on to digital news sites is beneficial for your reputation - it's a no-brainer.

Want links like these?

Yes, please!

This is how we do it...

Creative Assets That Get Links

Too good to ignore, too difficult to copy.

If you stick to this rule, you have the right start.

Our digital assets come in many forms, but they all exist to gain links. Infographics, videos, quizzes, whitepapers and the rest.

Whether it’s branded research or selfless insight that the press can’t resist, our story team love a good creative campaign.

Brand Exposure

Your name in lights.

 

The reason why publications are seen as trustworthy is a high standard of editorial control. People trust what they already know and publications understand what their audiences respond to.

Digital PR helps break us through that barrier and get your name seen by new audiences.

We’ll only outreach our work to channels we believe will have a genuine interest, putting it in the right hands from the get-go.

This gives us the best chance of placing work and getting coverage.

 

Blogger Outreach

Bloggers are your secret weapon.

 

When implemented correctly, engaging the ever-growing blogging community is a powerful tool offering more consistency and flexibility than Digital PR.

This approach is one of the most consistent ways to gain mid-tier links to your site or digital assets. When done as part of a wider PR mix, blogger engagement is invaluable.

Gaining links in this way gives us more control over their placement and targeting by finding bloggers within your niche.

Every link counts.

  • Digital Assets

    Too good to ignore, too difficult to copy.

    If you stick to this rule, you have the right start.

    Our digital assets come in many forms, but they all exist to gain links. Infographics, videos, quizzes, whitepapers and the rest.

    Whether it’s branded research or selfless insight that the press can’t resist, our story team love a good creative campaign.

  • PR & Outreach

    Your name in lights.

     

    The reason why publications are seen as trustworthy is a high standard of editorial control. People trust what they already know and publications understand what their audiences respond to.

    Digital PR helps break us through that barrier and get your name seen by new audiences.

    We’ll only outreach our work to channels we believe will have a genuine interest, putting it in the right hands from the get-go.

    This gives us the best chance of placing work and getting coverage.

     

  • Blogger Outreach

    Bloggers are your secret weapon.

     

    When implemented correctly, engaging the ever-growing blogging community is a powerful tool offering more consistency and flexibility than Digital PR.

    This approach is one of the most consistent ways to gain mid-tier links to your site or digital assets. When done as part of a wider PR mix, blogger engagement is invaluable.

    Gaining links in this way gives us more control over their placement and targeting by finding bloggers within your niche.

    Every link counts.

  • Client Story

    77 Diamonds Logo

    Creating an asset and PR campaign to boost brand awareness and gain top-tier links, resulting in increased visibility, revenue and site traffic.

    Read the Story

    77 Diamonds Case Study
  • Client Story

    Dreams Logo

    Establishing Dreams as the 'owners of sleep', creating a brand new digital magazine Sleep Matters Club which now has a readership of 90,000.

    Read the Story

    Dreams Case Study
The Drum Social Buzz Awards
Content Marketing Association
The Drum Content Awards Finalist 2017
The Drum Dream Awards Finalist 2015
The Drum Content Awards Finalist 2017

Challenge Us

We'll exceed your expectations.

What's your goal?

Talk To Us

We love a good chinwag.

0800 122 3530