Answer 14 free questions in about 3 minutes to see how well your ads are set up to make a profit.
More ad spend can bring in more revenue and less profit. ROAS counts the revenue. Product cost, shipping, fees and returns come off before you keep anything. Four areas of how you run your ads decide how much you keep: tracking, spend and profit, conversion rate and account management. The questions cover each area, and you need no figures to hand.
You answer 14 questions. We score 8 of them, two in each area below, and some carry more points than others. Your total is out of 24 and puts you in one of three bands: Strong (19 to 24), Leaking (12 to 18) or At risk (0 to 11).
We score two things: whether GA4 shows about the same number of sales or leads as your own records, and which conversion signals are live, for example enhanced conversions and Consent Mode v2.
We score two things: the bid strategy on your main campaigns, and whether your bids use product margin. For lead generation, the second question is whether you know which leads become sales.
We score two things: your conversion rate from ad traffic, and when you last A/B tested a page, basket, checkout or form.
We score two things: who spots a drop in performance first, and who has admin access to Google Ads, GA4 and Merchant Centre.
The questions cover four areas of your paid media: tracking, spend and profit, conversion rate and account management. One asks who has admin access to your Google Ads, GA4 and Merchant Centre accounts. It takes about 3 minutes.
When you finish, you get:
We studied £4.1m of Google and Meta ad spend from UK online retailers over 12 months, in 438 sales campaigns. Then we checked each campaign against a typical margin for its sector.
UK online retailers, 12 months to 21 Oct 2026. Sector margins from Damodaran, NYU Stern, Jan 2026.
A profit floor is the agreed minimum profit level for your account. We make Google Ads, GA4 and your sales data agree before we change a bid.
Our agreements are typically 12 months. We don't work on performance-only fees.
Salience was established in 2009, formerly Inside Online. Most of our clients are retailers and e-commerce brands.
Answer 14 questions about four areas of your paid media. It takes about 3 minutes.
When you finish, you get:
This assessment was created by Jack Van Den Berg‑Hider, Head of Paid Media. He wrote the 14 questions from what we look at when we audit an account.
It's free. There are 14 one-tap questions, and it takes about 3 minutes.
No. You answer from what you know about your account. A full audit needs access, and we would ask you first.
No. It scores how your paid media is set up, out of 24. Your exact profit depends on your margins and costs, which a full audit looks at.
ROAS is conversion value divided by ad spend. It counts sales before product costs, shipping, fees and returns, so the same ROAS can earn very different profit.
You see your score, a score for each area and what to look at first. Then you choose: a free paid media audit, or just the report for now.
Yes. You can use it as a second opinion on your account.
Yes. An early question asks what your ads mainly drive, and the questions change to suit.
It is the agreed minimum profit level for your account. Miss our agreed profit floor for one month and you can leave.
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Don’t let Google mark its own homework.
The assessment covers four areas of your paid media. Each one affects how much profit your ads make.
It takes about 3 minutes. You see your score as soon as you finish.
When you finish, you get:
