SEO Copywriter Role

About Salience

Salience is a Chester-based search marketing agency. We’re looking for an SEO Copywriter to join our content team and write for a wide range of clients across ecommerce, B2B and travel.

We’ve been in search marketing since 2009. Our clients span retail, finance, lead gen and charity, and we’ve picked up awards across SEO, PPC and Content Marketing along the way. We’re human-first, which means we write for actual people, think strategically, and back every decision with data.Our content team sits at the centre of that. We produce everything from product page copy to long-form guides to LLM-optimised content, and we’re looking for someone who can hit the ground running.

Our Ideal Candidate

You’ve got at least 12 months of SEO content writing experience, agency-side or in-house. You know your way around a keyword brief, you can turn a product page into something a human actually wants to read, and you understand that ranking content has to be genuinely useful (and commercially sharp) to earn its place.

You’re organised. You hit deadlines. You take feedback well and can switch tone of voice between clients without breaking a sweat. You’re confident working alongside designers, developers, strategists and account managers, and comfortable at pace on larger campaigns with lots of moving parts. You’re curious about how search is changing, including how AI Overviews and LLMs are reshaping what “good” SEO content looks like.

What you’ll be doing

• Writing SEO content across product pages, category pages, blog posts and guides
• Developing creative ideas and concepts across channels where relevant
• Working with the content team to plan content that targets commercial opportunities
• Researching competitors and trends, spotting content gaps and pitching ideas we haven’t thought of yet
• Auditing and improving existing client content based on performance data
• Adhering to each client’s tone of voice and brand guidelines
• Collaborating with design and account management teams, contributing to brainstorms and presenting ideas clearly
• Managing your time across multiple clients and competing deadlines

Core success metrics

• Content delivery
• Tone of voice and brand adherence
• Client satisfaction
• Active contribution to campaigns

Essential

• At least 12 months of SEO content writing experience (agency or in-house)
• Strong written English with flexibility across tone, format and brand voice
• Working knowledge of keyword research, on-page optimisation and search intent
• Confident using at least one of Ahrefs or Google Search Console
• A commercial instinct for content that ranks and sells
• Confidence in communicating across teams and presenting ideas to groups
• A collaborative approach to getting things done

Preferred

• Experience writing for ecommerce or retail clients
• Multi-channel copy background (social, email, campaign work)
• WordPress publishing experience
• Awareness of how AI and LLM optimisation are changing SEO content
• An appreciation for how content connects across the whole user journey
• A portfolio that shows a range across industries and formats

Benefits

• Hybrid working – Minimum two days in the Chester office.
• 25 days holiday plus bank holidays, increasing to 30 days with tenure.
• Generous maternity and paternity packages.
• Cycle to work scheme.
• Mental health support – access to counselling and psychotherapy providers.
• Financial coaching support – partnerships with third-party financial support platforms.
  

Ability to commute/relocate:

• Chester: reliably commute or plan to relocate before starting work (required)

How to apply

Send your CV to sophia@salience.co.uk with examples of your best SEO content work. Links or PDFs, either’s fine. If you can, tell us the brief behind each piece and what you were trying to achieve. Performance data is a bonus.