Question 1

SEO Consultancy

Accepted Answer

Our specialist SEO service for eCommerce websites optimises online stores, enabling them to achieve higher rankings in search engine results pages (SERPs) and attract a greater number of potential customers. 
By appreciating the unique challenges and requirements of eCommerce platforms, from Shopify to Adobe Commerce, our services focus on both technical SEO and intent-driven content marketing, ensuring that online retailers can effectively connect with their target audience and drive sales.

Question 2

Ecommerce SEO

Accepted Answer

Browsers = Buyers. Our consultancy service means you have a dedicated team to optimise the areas where you can make a tangible ROI.

Our Human-First approach makes customers effortlessly find what they need, enabling compounding sales.

You&#8217;ll see progress through custom reports on our biweekly calls and your real-time dashboard. Our aim? Robust revenue gains and a strong online store built on lasting SEO fundamentals.

Question 3

Local SEO

Accepted Answer

Make a human connection with customers nearby.

By adjusting your Google Business Profile and optimising your site for local search queries, we ensure your business is the obvious local choice.

Our goal is simple: attract customers from the community to your brand while building a strong, human, local presence.

Question 4

SEO audits

Accepted Answer

We don’t hand you SEMrush exports of slightly long meta descriptions—our audits deliver deep insights drawn from decades of web development and technical SEO experience.
The technical SEO team provides real, actionable search marketing recommendations explicitly developed to fuel meaningful strategy change that drives new revenue.
All we ask of you is 1 hour to present a document addressing your most fundamental marketing challenges. Our cross-department team will meticulously put it together in excess of 40 hours.

Question 5

Link building

Accepted Answer

“Linkbuilding” or “Digital PR” is how you stand out in a saturated market.
Ranking first on Google is great, but commercial outcomes happen when your audience knows and trusts your brand. We work hand in hand with our clients, making a one-of-a-kind strategy to get their names out into the wider world.
Our Digital PR team builds long-lasting relationships with industry outlets and influential publications in your market. Your outreach is tailored; there are no bulk blast emails to all and sundry.
Each link we obtain is openly communicated in our discussions & reporting. Our fundamental goal is to ensure a return on investment and a noticeable increase in your income. We achieve this through strategies that are built to withstand any changes in search algorithms.

Question 6

Technical SEO

Accepted Answer

Every site needs a fast, seamless web experience for its users. Technical SEO enables that. Without it, all other marketing activity becomes a zero-sum game.
We started in tech SEO 15 years ago. We’ve repeatedly spearheaded technical SEO for clients, enabling them to create winning marketing operations.
The team will review critical SEO pillars such as indexation, pagespeed and core web vitals, structured data, Google shopping, and so much more.

Question 7

SEO copywriting

Accepted Answer

Content marketing involves strategically creating, delivering, and distributing valuable, useful, and inspiring content to gain and maintain customers, build links, and make your brand more prominent.
Our content marketing strategy is search-focused and persona-driven. We capture audiences across the three core areas of their journey to purchase: brand awareness, product or service consideration, and intent to purchase.
Each piece of content, from product or service descriptions to show-stopping e-commerce SEO and digital PR, is created with clear and concise goals that can be measured on your bottom line.

Question 8

International SEO

Accepted Answer

Search marketing is a global practice, and you’ll likely have customers all over the world. It&#8217;s essential to serve them the right content to meet their needs. 
We’ll ensure your customers can find you anywhere, anytime, speaking to them in a language they understand.

Question 9

Enterprise SEO

Accepted Answer

Complex websites demand a cutting-edge, scalable approach. We design and implement search strategies that navigate intricate site structures to unlock brand and revenue growth.

Question 10

Site migrations

Accepted Answer

Web migrations can be daunting. Salience provides a seamless transition to help you usher out the old and bring in the new. 
Success with this kind of project can be a make-or-break for many businesses. Use us to implement best-in-class SEO practices in your setup & secure the foundations to propel long-term growth post-migration in the new AI and LLM search landscape.

Question 11

Set clear commercial objectives with expected results from the start

Accepted Answer

We align campaigns with business goals and define your campaign &#8220;North Star.&#8221; During commercial onboarding, we review YoY performance to identify growth categories, map market size, and set quarterly KPIs for high-intent, transactional organic traffic.

Question 12

Use competitor and sector intelligence to find opportunitues

Accepted Answer

Our keyword research and market audit benchmark against competitors, analysing their backlink profiles and visibility. We set up ongoing monitoring to spot gaps they&#8217;ve missed and track your performance vs. sector peers.

Question 13

Prioritise core web vitals and efficient indexation with comprehensive technical SEO

Accepted Answer

Technical SEO audits and optimisations ensure your site is fast, crawlable, and indexable. We fine-tune your online presence so search engines can access and understand your content without blockers.

Question 14

Delve deep into the keywords and topics that align with your customers

Accepted Answer

High-intent keyword research targets transactional terms aligned to your customers&#8217; needs. We map keywords to the right pages, refine strategy based on performance and trends, and continuously mine actual search queries to capture emerging topic opportunities.

Question 15

Create powerful content pillars for search engines (SEO) and AI models (LLMO)

Accepted Answer

We develop commercial content pillars for SEO and AI models, creating authoritative pages targeting core keywords. Supporting content builds topical authority for cross-channel digital PR, social, and email, earns backlinks, and strengthens brand visibility across your sector.

Question 16

Complete granular optimisations at-scale with programmatic ecommerce SEO

Accepted Answer

Programmatic ecommerce SEO applies granular optimisations at scale. Structuring information architecture for clear navigation, implementing smart internal linking, and generating evergreen content that naturally attracts backlinks and boosts overall site authority.

Question 17

Craft captivating digital PR (DPR) stories for premium news outlets and industry press

Accepted Answer

Our digital PR (DPR) stories craft newsworthy narratives for relevant, high domain authority industry press. We leverage supporting content to establish thought leadership, increase brand trust, and amplify your message through targeted outreach and placements.

Question 18

User experience (UX) baked into every journey for higher conversion rates (CRO

Accepted Answer

UX and CRO are baked into every journey. We design user flows, remove friction via testing of layouts, CTAs, and forms, and use tools like Hotjar to identify drop-off points—optimising experiences that guide visitors smoothly to conversion.

Question 19

Measure everything from Google Analytics to Hotjar, base every decision on data

Accepted Answer

Data drives every decision. Our Looker Studio dashboard integrates GA4, GSC, SEO Monitor, and Hotjar data to track traffic, rankings, engagement, and conversions. We monitor metrics including pages/session, session duration, bounce rate, and use them to inform continuous optimisations.

Question 20

Why is SEO important?

Accepted Answer

SEO is the fundamental bedrock of search marketing. Ultimately, it acts as the baseline accelerator for any campaign. Want to be found by your customers? You need SEO.

Question 21

Do I need an SEO agency?

Accepted Answer

That&#8217;s a fair question. It’s all circumstantial. Building an internal team can be very risky and expensive. Our role is to use 15 years of digital experience to help you achieve your website objectives.

Question 22

How much do your SEO services cost?

Accepted Answer

Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.

One thing is for sure, we aim for all our campaigns to wash their face in profitability.

Question 23

Do you guarantee SEO results?

Accepted Answer

No, and tread carefully of anyone presenting iron-clad guarantees. What we do is provide a clear “size of the prize” during the pitch process, AKA a clear dream that we’ll partner with you to achieve it through every step.

Question 24

How soon can I expect results from search engine optimisation?

Accepted Answer

From day one of contract kick-off, we get to work on our commercial audit to map out the earliest potential wins. Click here to read what your first 100 days look like at Salience.

Question 25

Is Salience a specialist SEO agency?

Accepted Answer

Our roots lie entirely in SEO; we’ve been around since the earliest days of SEO. But we’ve developed into a full-service search agency delivering work across all the disciplines that create a human-first search experience.

Question 26

Why should you trust our SEO expertise?

Accepted Answer

1000’s of projects. 350+ clients. 35 leading industry awards. Buckets of market-leading case studies. We’ve had our time in the game & have the paperwork to back our claims.

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