Salience has been in search marketing since 2009. Previously known as Inside Online, we've been lauded as one of the 50 fastest growing digital marketing agencies in the UK, with awards spanning our SEO, PPC and Content Marketing campaigns.
A digital marketing agency in Chester, Salience specialise in digital strategy for Retail, Lead Generation, Finance and Charity, and we regularly provide insights and reports for all of them. See our services page to find out why we're the Chester digital agency to make your business more prominent and profitable.
We have a fair few search marketing tricks up our sleeve. Here they are.
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Data-fuelled, content-led marketing prominence.
Brand salience is the prominence and notability of a brand. For buyers on the fence, a salient brand springs to mind when it matters most. Salience deals with visibility – if your brand isn’t at the forefront of customer’s minds when purchasing, it’s practically invisible.
To be salient is to be instantly recognisable and unforgettable – shaped by your strength in the market. How many times have you gone for a household name over an unknown brand during difficult buying decisions? Increased visibility will take your brand out of the shadows and into the hearts and minds of customers.
That’s the salience effect. But how do you increase brand salience? If your fledgling business needs a boost, there are many ways to become more salient. Salience is the puppet string which pulls customers into your brand. By creating associations and memories, customers will gravitate to your brand time and time again.
You can define salient as something which very clearly stands out. This is the overall goal of salience marketing. Leaving no stone unturned in the pursuit of digital dominance, brand salience can be built through dedicated marketing campaigns and the creation of memorable assets.
Being known in your market is powerful. Increased brand visibility can only lead to more revenue and stature. In marketing, achieving salience should be your primary target, separating your brand from the pack and positioning yourself leagues above the competition. So, how do you do this? Achieving salience requires marketers to create emotional connections between brand and audience.
Agile means the ability to move quickly and easily. These characteristics are essential in an ever- shifting and unpredictable digital landscape. More than a buzzword, agile marketing helps to increase brand salience by focusing on high-value projects.
Marketing teams achieve noteworthy results by tackling the most meaningful tasks in short bursts of focused work known as sprints. Agile frameworks for marketing value collaboration and teamwork and are driven by data. Agile marketing embodies flexibility, responding to issues as they happen.
This is one of the benefits of agile. By being responsive to problems and changes as they happen, we’re never stuck in the mud when spinning plates hit the ground. Agile marketing doesn’t rest, dynamically tweaking and changing the approach to find the best methods for success.
Marketing for SEO has outgrown waterfall methodologies and structured plans. We choose agile campaigns as they allow us to move with the market. This agile methodology fits the erratic nature of SEO like a glove, adapting to algorithm updates, competition movement and a host of other challenges in real time.
Things can, and do, go wrong in online marketing. Sticking to a rigid plan in this volatile landscape limits the abilities for quick reactions. Agile working methods live in the present, constantly reflecting and improving to encourage consistent growth. You can’t move forward if you sit still. Agile SEO marketing is the most effective way of delivering results that really make a difference.
If you want increased brand salience (and why wouldn’t you), then an agile marketing strategy is the way to go. The agile methodology focuses on achieving maximum results by shifting priorities based on your current goals.
By utilising data and trends, an agile strategy acts on irregularities and opportunities, pouncing on chances to make your brand more salient as they appear. By responding fast, agile workflows help your business achieve improved brand salience, revenue and visibility.
But what does a tailored agile SEO campaign look like for your company or brand? Get in touch for further information on how an agile campaign from Salience can bridge the gap between you and the top.
Conventional digital marketing practices are being left in the dust when it comes to search marketing. 93% of all online experiences start with a search engine and mastering SEO is the key to bringing those searchers to your brand.
Search marketing aims to catapult websites onto page 1, earning ranking spots and traffic through on-page and technical SEO techniques. While digital marketing focuses on all arms of the online space, SEO marketing homes in on the biggest opportunity – search engines.
There’s plenty of experience in the Salience team and we challenge ourselves to provide helpful information to the industry as often as we can. Here’s some of our most popular SEO articles: