Market Report FAQs

  • What are Salience market reports?

    Salience market reports are free downloadable PDFs packed with market research, industry analysis and digital trends across over 50 different market verticals, mostly within retail and finance.

    Each market report considers the top 30-80 brands within the target industry and looks specifically at the online performance of those brands. This includes:

    • Organic visibility
    • Brand recall
    • Social media following and engagement
    • YoY industry growth or decline
    • High competition and opportunity niches within the market at a keyword level
    • Winners & Losers
    • Backlink metrics vs site authority
    • Page speed
    • Technical website metrics
  • How are your reports different to Mintel, Statista & similar?

    Our market research reports are slightly different from the other big names in the market intelligence space.

    Firstly, and the one we’re most proud of, our reports are completely free.

    As for contents, our reports focus specifically on brands within the space, rather than the market in an abstract sense. Each report covers between 30-100 of the biggest brands within the industry, and highlights opportunities within organic & paid search, social media & overall brand strength.

  • Is Salience a reliable source for market data?

    Short answer: yes.

    Long answer: we spend tens of thousands of pounds on search monitoring software to supply accurate data for our reports and our search marketing clients. If we’re not confident in the data, you won’t find it in our reports.

  • So, what do Salience actually do?

    As much as we love providing free market research across several industry verticals, it’s not our day job.

    Salience is a search marketing agency who deliver agile SEO, PPC and Content Marketing campaigns to our clients across retail, finance and charity. The market reports we create are our way of introducing ourselves to new brands across the world.

  • Can you compare me to a specific competitor?

    If whole market data isn’t your thing and you’d like to see how your brand stacks up against a specific competitor, get in touch and we’ll see what can be done.

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