Brands Featured

  • sportsdirect.com
  • jdsports.co.uk
  • decathlon.co.uk
  • mandmdirect.com
  • footasylum.com
  • sportsshoes.com
  • kitbag.com
  • lovellsoccer.co.uk
  • runnersneed.com
  • prodirectrunning.com
  • prodirectcricket.com
  • prodirectselect.com
  • greavessports.com
  • startfitness.co.uk
  • directsoccer.co.uk
  • unisportstore.com
  • prodirectrugby.com
  • prodirectsport.com
  • prodirectbasketball.com
  • upandrunning.co.uk
  • runandbecome.com
  • directsportseshop.co.uk
  • prodirecttennis.com
  • lillywhites.com
  • morrant.com
  • sweatybetty.com
  • lululemon.co.uk
  • newitts.com
  • lifestylesports.com
  • daviessports.co.uk
  • sportswarehouse.co.uk
  • sportpursuit.com
  • privatesportshop.co.uk
  • goalinn.com
  • lovellsports.com
  • maudesport.com
  • vqfit.com
  • therunningoutlet.co.uk
  • pursuefitness.co.uk
  • keller-sports.com
  • urbangymwear.co.uk
  • prodirectfit.com
  • sportshop.com
  • gymwear.co.uk
  • taskers-sports.co.uk
  • gaspofficial.com
  • anaxfitness.com
  • tlcsport.co.uk
  • aa-sports.co.uk

Show More Brands

What to expect inside

  • 2021 Sportswear market report front cover
  • 2021 Sportswear market report index page
  • 2021 Sportswear market report winners

Latest insights

  • jdsports.co.uk has the best Brand Reach Score in the industry
  • sportsdirect.com holds the highest organic visivility.
  • Sites that have grown considerably in SEO visibility YOY are: footasylum.com, sportsshoes.com and runnersneed.com
  • Sites that have lost visibility in the last year and have seen little to no online growth are: decathlon.co.uk & mandmdirect.com

10 minutes Reading time

1-50 Brands ranked

Updated March 2021

What This Sportswear Report Is About

In this sector report, we’ve hit the ground running and collected all the data you need to know regarding the online sportswear industry. Tighten those laces because we’re about dive into who’s doing well and who’s not in this competitive online space.

Held with this analysis is the key to online success when it comes to digital marketing. We break down all your biggest competitors based on essential metrics, such as visibility, page speed, and keyword opportunity.

It’s safe to say that with this report, you can build an effective marketing attack plan for 2021 and learn how to dominate the sportswear market.

Get your free report now by using the form above. If you want to learn a little more about what’s included, keep reading on.

The winners and losers in the online Sportswear industry

With Covid-19 impacting outdoor and gym activity, the online sportswear industry has seen brighter years. According to our report, the online market has decreased in visibility by -8%. Although this is not a big shift when taken on face value, for some brands, this is a lot of lost revenue.

Some brands in the sportswear space did have success though in terms of online visibility. Foot Asylum, for example, achieved a visibility boost of 41% over the past 12 months. Sports Shoes (.com) also saw good gains, achieving an increase of 32%. Not bad at all.

Of course, with the decrease in market visibility as a whole, some brands lost out. Take Decathlon – they lost -7% in 2020. M and M Direct is another example, as they lost a whopping -56% year on year. Ouch.

Want to see how your sports brand ended up on our visibility league table? Get the free report now and learn how you faired in 2020.

Which are the biggest online Sportswear brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. sportsdirect.com
  2. jdsports.co.uk
  3. decathlon.co.uk
  4. mandmdirect.com
  5. footasylum.com
  6. sportsshoes.com
  7. kitbag.com
  8. lovellsoccer.co.uk
  9. runnersneed.com
  10. prodirectrunning.com

Which online Sportswear brands have seen the biggest growth in 2021?

  1. footasylum.com (41%)
  2. sportsshoes.com (32%)
  3. runnersneed.com (40%)
  4. upandrunning.co.uk (308%)
  5. unisportstore.com (69%)

Which online Sportswear brands have seen the biggest losses in 2021?

  1. decathlon.co.uk (-7%)
  2. mandmdirect.com (-56%)
  3. kitbag.com (-33%)
  4. directsoccer.co.uk (-23%)
  5. prodirecttennis.com (-22%)

Which online Sportswear brands have the best digital reach?

Although SEO is important, discovering how far your brand goes online is also a crucial thing to understand. After all, if you’re putting effort into your online appearance and marketing, you want people to be talking and searching for you around the clock.

We understand this importance. Therefore, to give you further insight into how your brand is performing, we take a number of measurements to produce a digital reach league table. This includes taking precise social media analysis and combining it with monthly brand searches.

Using this report, you can accurately assess who is making the most noise and who is being searched the most by your ideal customers.

For a quick snapshot, the best sportswear brand that is crushing it for digital reach is JD Sports. At present, they receive 2.7 million searches a month in Google and have an owned social score of 8738. For those of you who are interested, these are superb metrics to see.

JD is performing well on both the branding side and the social engagement side as well. They have fingers in all the pies according to our league table.

Of course, they are a big brand and have large budgets. Nonetheless, there are still learnings to be had from this monster brand.

Want to see where you and your sports brand ended up on our digital reach league table? Get the report now.

What are the high competition keywords in the online Sportswear industry?

Not all keywords are equal – some are better than others. The best, of course, usually come with a higher price. That price being high competition. If you want to be ranking for the keywords in the sportswear space with the high monthly searches, it’s safe to say you’re going to have to work for it.

High competition keywords don’t come easy but, when they do, they can provide your business with a flurry of customers. Because of this, including them in your SEO attack plan can be a huge benefit. The real trick involves making sure you’re targeting the right ones.

In our report, we have a complete breakdown of all the important high competition keywords in the sportswear industry. This information allows you to get a quick overview of what exists in the market and then capitalise on what works for you.

For a quick reference, the most competitive keyword in the sportswear market is ‘Boots for Football’. This keyword is searched 135,000 times a month and has a competitive rating of 86/100. It’s safe to say this keyword is tough to get but will bring in a ton of business for your brand.

Some brands in our report have already achieved this keyword. These include the likes of Sports Direct, Pro-Direct Soccer, and JD Sports. Nice job!

For more keyword suggestions, get a free copy of the report now.

What are the keyword opportunities in the online Sportswear industry?

As well as high competition keywords, there are always opportunity keywords just waiting to be grabbed. These are the low-hanging fruit opportunities that any brand, no matter the size, can snatch and profit from with ease.

Because these keywords the lifeblood of many small sportswear brands, we include an analysis of the best ones in our free sector reports.

However, for a quick taster, here’s a pattern we discovered in the data.

Add Brand Variety to the Body Building Industry

Despite bodybuilding being a form of fitness, big brands don’t seem to be targeting it as well as they could be. As a result, none of the sports brands appears in the top ten for some bodybuilding-related terms.

With the authority present in this industry and with a bit of SEO know-how, achieving a first-class ranking for a bodybuilding keyword wouldn’t be difficult.

If you want to see more trends or opportunities like this, get a free copy of the report now.

Which online Sportswear brands have the best online reputation?

Online reputation and trust are key components of any website. Making sure you’re portraying yourself as a trustworthy business online enables you to not only close more sales but also helps you rank.

With the new E-A-T algorithm in full swing, displaying trust signals to Google is more important than ever. And one way to achieve this is by showing-off your Trust Pilot reviews.

To show you who is performing the best in the sportswear market in terms of online reputation, we compare all the brands based on their trust pilot reviews. We then put them into a league table to see who’s winning and losing.

This league table has a lot of potential and can provide you with a ton of trust-directed opportunities.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. sportpursuit.com
  2. lifestylesports.com
  3. footasylum.com
  4. decathlon.co.uk
  5. prodirectsport.com

Want to see where your brand ended up? Get the report now.

Which online Sportswear brands have the fastest page speed?

Page speed is essential, especially with the implementation of the new Core Web Vitals update that is rolling out in 2021.

If your site is not optimised and performing quickly, you’re going to lose out big time.

To help you combat slow speeds and help provide opportunities to learn, we analysed all of the sports brands’ page speeds to see who’s delivering content the fastest.

With this league table, you can learn from the best and implement their top strategies for achieving blinding fast speeds.

Here’s what PageSpeed Insights identified as the top 5 fastest Sportswear brands:

  1. sportshop.com
  2. urbangymwear.co.uk
  3. runnersneed.com
  4. greavessports.com
  5. lillywhites.com

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

Is this Sportswear report free?

It is indeed! This report is free just like all of our reports. We want to build long, trusting relationships with brands in specific markets. Feel free to download your free copy using the form above.

I can’t find my sportswear brand, where is it?

If you are unable to find your brand, get in touch with us asap and we can send you a personalised report featuring your brand.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

Challenge Us

We'll exceed your expectations.

What's your goal?

Talk To Us

We love a good chinwag.

01244 564 500