Copywriting Agency

Copy that convinces, converts, conveys and ranks.

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More Than Just Words

Proper copy shows customers who you are. Proper copy sells. Proper copy doesn't repeat itself. Unless it does so three times. Then it's a literary device.

Our copywriting service is designed to speak to your customers on their level without compromising your brand values or SEO opportunity. The work we produce is convincing, which leads to conversions. Copy also enables you to convey your tone of voice, giving customers a better idea of who you are as a brand. Technical copy that is keyword-focused will help with overall page optimisation, enabling you to rank for the right things and reach the right audience, getting you in Google's good books.

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Talk to us today

01244 564 500

Richard Waters
Sales & Marketing Director
[email protected]


OUR WORK IN Copywriting


Over 50,000 words of copy that continues to improve rankings and conversion rates. Featured snippets in the bag.

Factory Direct Flooring

Fresh, relevant copy for every category and subcategory page which resulted in us ranking for over 6,500 keywords.

Lingerie Outlet Store

A complete copy job from start to finish. Enhanced copy of 700+ words per page which sent visibility soaring.

Scotch & Soda

Our biggest copy project yet for an international fashion retailer. We had a lot to prove but our work spoke volumes.

"The content team at Salience have really taken the time to understand the brand. Their keen ideas, responsiveness and attention to detail is rare to find." Danny Hill, Scotch & Soda

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Northern Digital Awards
UK Agency Awards
The Drum Content Awards

This is how we do it



Customers buy stuff to solve problems. If they know that your stuff solves their problems, they're more likely to buy. Nudge them to the checkout with convincing copy.

"The results we've achieved from Salience's content marketing efforts have exceeded my expectations."

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Paul Hambidge




Proper copy is exciting to read, that's important, but conversion is its secret sauce. Creative copy ensures that customers are getting answers from a defined voice, giving them the confidence to invest in you.

"We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined."

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Scott Greever

UK Managing Director



Giving your brand a set tone of voice ensures customers know exactly who they're dealing with, building up trust and shining a light on things that make them tick.

"The content team at Salience have really taken the time to understand the brand. Their keen ideas, responsiveness and attention to detail is rare to find."

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Danny Hill

SEO Manager

  • Website Copy

    Your audition tape to the world.

    Websites exist to resolve problems. Words are one of your tools to those resolutions.

    Your site copy includes all the information a user would need when browsing, considering or intending to buy.

    It’s also the place where you can have fun with your brand, show your true colours and give your readers an insight into you as a business.

    We deliver copy from scratch, working with you to create a whole new feel to the site. Or, if you already have copy that just needs a bit of preening, we’ll step right in and edit those words.

    Related: What Does Google Mean by High-Quality Content? – A Full Breakdown

  • SEO Copy

    Search engines appreciate proper copy. Our SEO copywriting approach is technical, keyword driven and collaborative. It ensures our clients’ sites offer an optimum user experience to keep them onsite and encourage them to do a thing. It also makes pages worthy of a search result position. We don’t do boring, so you won’t find keyword-stuffed nonsense, bland sentences or waffle. We say what needs to be said to please your users and search engines. All our copy is carefully crafted to make the most of you, your products and your services. With your aims and our know-how, the results will follow.

    Related: Eye Flow, Attention, and Online Content – The Complete Guide

  • Tone of Voice

    Check yourself before you wreck yourself.

    Tone of voice sets you apart from the rest. You might offer the same service as hundreds of other companies, but nobody else has your people, your talent or your way of working.

    Setting your tone of voice brings that personality through on every aspect of your site, from your service pages (like these) to your product descriptions and even so far as your action buttons.

    You might want to sound fun, passionate, concise, sincere or artistic. Whatever road you choose, fill the journey with copy that compels.

    It can be the make or break of your site, which is why it’s important to get the professionals in.

    Related: How to Write Enhanced Copy

  • Product Launch

    Another word for launch: catapult.

    You’ve probably spent days, months and years of hard work finalising the idea for your new product or service. Make sure the launch packs a punch.

    If you’re not sure how to market a product, create a product launch plan or strategise your digital PR, we can step in.

    No matter how spectacular the image may be, you can’t launch anything without words.

    From page copy and ad copy to press releases that shout all about it, we have the flair to make your product sparkle.

    Go forth and launch/ project/ propel/ set in motion.

"Working with Salience, we have developed a rich source of informative content around sleep and wellbeing for Dreams customers, which drives regular social engagement and web traffic to our site." Dhiresh Hirani, Dreams

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