Our Copywriting Approach

Proper copy shows customers who you are. Proper copy sells. Proper copy doesn't repeat itself. Unless it does so three times. Then it's a literary device.

Our copywriting service is designed to speak to your customers on their level without compromising your brand values or SEO opportunity.

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0800 122 3530

Richard Waters
Sales & Marketing Director
hello@salience.co.uk

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01

Convince

Customers buy stuff to solve problems. If they know that your stuff solves their problems, they're more likely to buy. Nudge them to the checkout with convincing copy.
02

Convert

Proper copy is exciting to read, that's important, but conversion is its secret sauce. Creative copy ensures that customers are getting answers from a defined voice, giving them the confidence to invest in you.
03

Convey

Giving your brand a set tone of voice ensures customers know exactly who they're dealing with, building up trust and shining a light on things that make them tick.
04

Rank

Technical copy that is keyword-focused will help with overall page optimisation, enabling you to rank for the right things and reach the right audience, getting you in Google's good books.

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This is how we do it...

Website Copy

Your audition tape to the world.

Websites exist to resolve problems. Words are one of your tools to those resolutions.

Your site copy includes all the information a user would need when browsing, considering or intending to buy.

It’s also the place where you can have fun with your brand, show your true colours and give your readers an insight into you as a business.

We deliver copy from scratch, working with you to create a whole new feel to the site. Or, if you already have copy that just needs a bit of preening, we’ll step right in and edit those words.

SEO Copy

Search engines appreciate proper copy.

Our SEO copywriting approach is technical, keyword driven and collaborative. It ensures our clients’ sites offer an optimum user experience to keep them onsite and encourage them to do a thing. It also makes pages worthy of a search result position.

We don’t do boring, so you won’t find keyword-stuffed nonsense, bland sentences or waffle. We say what needs to be said to please your users and search engines.

All our copy is carefully crafted to make the most of you, your products and your services.

With your aims and our know-how, the results will follow.

 

Tone of Voice

Check yourself before you wreck yourself.

Tone of voice sets you apart from the rest. You might offer the same service as hundreds of other companies, but nobody else has your people, your talent or your way of working.

Setting your tone of voice brings that personality through on every aspect of your site, from your service pages (like these) to your product descriptions and even so far as your action buttons.

You might want to sound fun, passionate, concise, sincere or artistic. Whatever road you choose, fill the journey with copy that compels.

It can be the make or break of your site, which is why it’s important to get the professionals in.

 

Product Launch

Another word for launch: catapult.

You’ve probably spent days, months and years of hard work finalising the idea for your new product or service. Make sure the launch packs a punch.

If you’re not sure how to market a product, create a product launch plan or strategise your digital PR, we can step in.

No matter how spectacular the image may be, you can’t launch anything without words.

From page copy and ad copy to press releases that shout all about it, we have the flair to make your product sparkle.

Go forth and launch/ project/ propel/ set in motion.

  • Website Copy

    Your audition tape to the world.

    Websites exist to resolve problems. Words are one of your tools to those resolutions.

    Your site copy includes all the information a user would need when browsing, considering or intending to buy.

    It’s also the place where you can have fun with your brand, show your true colours and give your readers an insight into you as a business.

    We deliver copy from scratch, working with you to create a whole new feel to the site. Or, if you already have copy that just needs a bit of preening, we’ll step right in and edit those words.

  • SEO Copy

    Search engines appreciate proper copy.

    Our SEO copywriting approach is technical, keyword driven and collaborative. It ensures our clients’ sites offer an optimum user experience to keep them onsite and encourage them to do a thing. It also makes pages worthy of a search result position.

    We don’t do boring, so you won’t find keyword-stuffed nonsense, bland sentences or waffle. We say what needs to be said to please your users and search engines.

    All our copy is carefully crafted to make the most of you, your products and your services.

    With your aims and our know-how, the results will follow.

     

  • Tone of Voice

    Check yourself before you wreck yourself.

    Tone of voice sets you apart from the rest. You might offer the same service as hundreds of other companies, but nobody else has your people, your talent or your way of working.

    Setting your tone of voice brings that personality through on every aspect of your site, from your service pages (like these) to your product descriptions and even so far as your action buttons.

    You might want to sound fun, passionate, concise, sincere or artistic. Whatever road you choose, fill the journey with copy that compels.

    It can be the make or break of your site, which is why it’s important to get the professionals in.

     

  • Product Launch

    Another word for launch: catapult.

    You’ve probably spent days, months and years of hard work finalising the idea for your new product or service. Make sure the launch packs a punch.

    If you’re not sure how to market a product, create a product launch plan or strategise your digital PR, we can step in.

    No matter how spectacular the image may be, you can’t launch anything without words.

    From page copy and ad copy to press releases that shout all about it, we have the flair to make your product sparkle.

    Go forth and launch/ project/ propel/ set in motion.

  • Client Story

    Dreams Logo

    Establishing Dreams as the 'owners of sleep', creating a brand new digital magazine Sleep Matters Club which now has a readership of 90,000.

    Read the Story

    Dreams Case Study
  • Client Story

    Shake That Weight Logo

    Identifying a gap in a saturated market using copy, content and paid media to cut through the noise and increase conversion rate.

    Read the Story

    Shake That Weight Case Study
The Drum Social Buzz Awards
Content Marketing Association
The Drum Content Awards Finalist 2017
The Drum Dream Awards Finalist 2015
The Drum Content Awards Finalist 2017

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Talk To Us

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0800 122 3530