Education Industry Verticals


In 2020, the Coronavirus outbreak turned the education system on its head, with millions of students around the world turning to online education.

As technology and education continues to adapt to this “new normal”, the online education market size & e-learning is moving at a fast pace and is expected to grow with the support of open education from a variety of faculties. E-learning isn’t only being used in schools and universities, but in the workplace too thanks to offices being shut across the world. To find out who is leading the way in the online education market, check out our annual education reports today.

Education Statistics

Across the UK, online education trends & statistics show that the number of pupils has been rapidly increasing each year since 2012 with England showing the fastest rate. Pupil-teacher ratios have remained stable despite this increase. These statistics also demonstrate that females have a higher level of qualification, make up a larger share within higher education and outperform males in attainment across the UK.

Numbers of pupils with special educational needs (SEN) has also been on the rise year on year since 2016. In January 2019, SEN pupils made up around 14.9% of the total pupil population. Since 2015, pupils with SEN support has also risen.

In January 2019, after the roll-out of Universal Credit, more pupils eligible for and claiming free school dinners increased by 15.4%. This is the highest percentage seen since 2014, as from 2014 to 2018 there was a downward trend.

Our Education Brands

Salience are Education market specialists, having worked with award-winning businesses such as Avado and Squared Online. We keep track of education market trends to make sure our clients are up to date and on top of their SEO strategy, to ensure growth continues when students are back in the classrooms.

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