Our team of paid media marketers are consultants by nature. We consider every aspect of your business, from your target audience to the user experience on your website. We understand that the success of paid search ads is not solely dependent on what appears on search engines. Therefore, we consider your market, competition, and trends while discovering insights and opportunities along the way. Additionally, we strive to ensure that the experience on your website matches your target audience’s expectations, thus increasing the chances of conversions and giving you the best return on your ad spend.
Paid media is the key to establishing and maintaining your brand visibility, ensuring that your company always stays ahead of the competition. Investing in paid media allows you to reach your target audience precisely when they are ready to make a purchase decision. With our proven strategic approach to paid media campaigns, we confidently identify market opportunities that will not only help you acquire new customers but also retain existing ones.
We don’t just want to be a small part of your business’s triumphs; we want to be a long-term partner. We aim to create a client-agent relationship built on trust and optimism. Using our expert judgement and experience in SEM, our paid search strategies are built to give your business the best possible opportunity to grow your brand and drive conversions.
Our techniques create custom audiences for your business’s high-converting campaigns. Our team of paid social experts continually test, target, and optimise your ads for various demographics and psychographics audiences to maximize results. As part of our paid media campaign, Salience offers both paid search and paid social strategies.
Our paid search approach allows your business to build awareness and achieve ROAS (return on ad spend) through the use of paid search channels such as Google & Bing. We use various diverse campaign types such as shopping, search, display, and performance max. Our team of paid media marketers will keep a close eye on your marketing campaigns, working in a reactive process.
Our paid social approach allows you to build awareness, by setting and achieving personalised business goals such as increasing website traffic, lead generation and driving purchase volume. We use different social media platforms tailored to your business including Facebook, LinkedIn and more. Our team of paid media marketers will closely monitor and analyse your marketing campaigns in a reactive and proactive approach.
"Working with Salience, we have developed a clear understanding of our online marketplace. They have helped develop an online strategy that continues to deliver sales, engage our audience and grow our business." Eric Cooper, Shake That Weight
Optimising this homeless charity's paid search campaigns led to a huge increase in donations and revenue at their busiest period - Christmas.
Cutting through the noise of a saturated market with well-targeted campaign focused on return on investment.
Redefining the paid search strategy, developing fresh approaches and focusing on capturing new opportunities which resulted in a greater share of the market.
Maximising relevancy to the user through tightly themed strategies and relevant, location specific targeting, driving revenue and maintaining cost efficiency.
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The first few weeks of being our client are exciting! You can expect lots of conversation around your business’s goals and visions, plus a thorough analysis of your website, where we will identify all the opportunities and possibilities paid search can give your business. With your business's goals in mind, a budget to match and a detailed plan of attack, we will use the first few weeks of paid search campaigns to test our hypotheses, tweak strategies and uncover all the possibilities paid search can offer your business.
"Salience have transformed our online search marketing programme. Their technical expertise and knowledge in this area are impressive, and they are a pleasure to work with."
Richard Moody
Head of Supporter Engagement
There is more to paid search than just creating an ad campaign and letting Performance Max control your ad spend. We believe in a reactive approach to paid search, one whereby we offer clarity and understanding at every step of your paid search journey. With Salience, you can expect frequent conversations about how your campaigns are performing and why. We can be reactive to your changing goals, your competition, and any trending changes in the market.
"Working with Salience, we have developed a clear understanding of our online marketplace. They have helped develop an online strategy that continues to deliver sales, engage our audience and grow our business."
Eric Cooper
Director
We pay close attention to your campaign. We analyse all the available data points and your website performance, not only to keep your campaigns working at their best but to learn from every campaign, whether that is from their success or their demise. We adjust and react accordingly and efficiently, always keeping you in the loop.
"The team at Salience have helped us to refine our PPC strategy to get the absolute most out of our ads. Their knowledge has enabled us to create campaigns that are focused and performing better than ever."
Jay Broughton
Managing Director
"Over the past five years, Salience have transformed our online search marketing programme. Their technical expertise and knowledge in this area are impressive, and they are a pleasure to work with." Richard Moody, Crisis
Say no to linkbuilding. We put your brand, story and product where your audience actually hang out.
