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Platforms like Facebook and Twitter change quickly. We believe an effective social campaign get users off the rented land of social and on to your site.
The targeting options available through Facebook and LinkedIn mean you can be more precise and effective with your ad. Write and design ads that speak directly to each of your niche audiences.
Paid social is capable of reaching potential customers much quicker than most organic methods, meaning you can boost your immediate return on a marketing campaign.
"Facebook is now a major player alongside Google in the paid advertising market. However the targetting of the two giants is fundamentally different. Adwords mainly uses keywords whereas Facebook makes greater use of demographics and behavioural data. Having the power to segment your key demographic and serve ads directly to them is extremely powerful."
Our prospecting approach makes the most of social targetting to ensure that we're paying for potential customers to see your content and not the general public.
"By generating audiences based on how they interact with your site (specific products, categories or pages they viewed), we can fine tune both imagery and messaging to create highly targeted re-marketing ads."
Working with us means you’ll have some awesome, selfless and social-ready content marketing campaigns on your site. We promote that content to huge audience numbers across Facebook, Twitter & LinkedIn with thousands of interest and demographic variants. This produces a large list across countless social groups who are likely to further engage with your brand. At this stage, we’re after high numbers, not conversion. That’s still coming. The result is a list of potential customers you acquired without spending thousands on a pre-made list, and with the immediate effect you can’t get through organic.
Most brands have more than one facet, appeal or product. Engaging is about refining and reducing our potential list and matching the variations to your product offering. Slightly smaller numbers. Much more interested in you. The result is new audiences you never guessed would be interested in your brand. Who new you were such a hit with middle-aged dolphin enthusiasts from Jersey.
We intelligently remarket products and content to your much smaller but higher converting list. 3rd party pixel data can be added at this point to ensure customers have multiple touch points with you brand. The testing, engagment and remarketing process continues to ensure you can consistently add the social string to your bow, and we always report ROI. Sorted.
Social media is rented land. We’ve seen social platforms punish brands who put too much marketing resource into the platform itself. Our social media offering operates on the belief that it’s our job to get people off social media and onto your site, turning them into an earned audience that isn’t subject to the whims of Facebook, Twitter and LinkedIn developments. We believe that community management has great indirect benefits to your brand, both through consumer evangelism and through decreasing negative sentiment – angry tweets anyone? – and we believe that responsibility lies with you. People want us around to increase their ROI from digital marketing, and we like it that way.