Question 1

How much do your ecommerce SEO services cost?

Accepted Answer

We offer flexible models with custom packages that scale with your needs.
This can be a one-off project or a monthly retainer package, with transparent invoicing and no hidden costs. Contact us for a quote.

Question 2

How soon can I expect results from ecommerce SEO?

Accepted Answer

From day one of contract kick-off, we get to work on our commercial audit to map out the earliest potential wins.
How quickly you see results depends on your site, your competitors and how fast changes can go live. As a guide:
In the first few weeks: technical fixes and quick wins on category and product pages that already rank near page one.
Within three to six months: new and improved category pages and content start to rank and bring in traffic.
From six to twelve months: digital PR and authority building compound, and the gains become harder for competitors to take back.
If you have a peak trading season, we plan back from it so your pages are ranking before demand arrives.

Question 3

How will you identify the SEO opportunities and weaknesses across our e-commerce site?

Accepted Answer

Our approach starts with humans. Where does your site fail to connect? Where does your architecture disrupt intent? Which missed touchpoints let both humans and search engines slip through the cracks? The result is an audit that stands to serve the humans using your site. We’ve found that to be the best way to convert users and withstand algorithm updates.

Question 4

How do you prioritise keywords by commercial value, not just volume?

Accepted Answer

Keyword research has a basic flaw. Most people get caught up in search volumes and chase after competitive terms without thinking about what searchers actually want. So, the traffic you earn is irrelevant and worthless. You need to understand search intent. Someone asking, &#8220;Is it worth paying more for?&#8221; isn&#8217;t ready to buy anything; they want validation and advice first.
We approach keyword research differently. We start by understanding your customers. Where are they looking for answers? What drives their searches? How can we position your business as the ideal solution to their challenges? That way, we drive high-intent, conversion-ready traffic much more efficiently.

Question 5

What’s your strategy for optimising category and product pages for search and conversion?

Accepted Answer

Far too many SEOs optimise for algorithms and chase best practices. That&#8217;s not how search engines work anymore. We&#8217;re Human-First. Our blueprint for clients is clear and useful category pages that solve problems and product pages that win trust and handle the questions that linger in the back of the user&#8217;s mind. Our internal linking, schema, and copy work because they mirror human decision-making, focusing on real objections, and the psychology of buying online. The better the SEO, the smoother the conversion journey and vice versa.

Question 6

How will you structure and scale our site architecture to support growth?

Accepted Answer

When customers visit your website, they all have a different intent. Sometimes that&#8217;s browsing, other times they need answers, and occasionally, they&#8217;re looking to purchase. We’re building sites that honour the navigational intent of the humans who use your site. Clients don&#8217;t panic during algorithm updates because their sites are built to genuinely serve users, not follow the &#8216;best practice&#8217; of the last algorithm update. And search engines are recognising this as a positive ranking factor now more than ever, meaning you hold the advantage over your competitors through every new SERP feature, AI overview, and LLM that search engines have to throw at you.

Question 7

How will you target featured snippets, product carousels, and other rich results?

Accepted Answer

Featured snippets and SERP features are prime real estate that you need to occupy. Today, SERPs offer around 70 different ways to appear. Rich results and featured snippets cover ~55% of the above-the-fold screen space. The first result displayed to users who search for &#8220;best running shoes for flat feet&#8221; is a featured snippet. The product carousel appears as the first result when users search for &#8220;wireless headphones under £100.&#8221; We analyse which SERP features appear for your key terms, then format your content to win them. Sometimes we need to rewrite a paragraph to answer questions more directly. Sometimes, it adds structured data so Google can display your prices and ratings. The goal isn&#8217;t just visibility but to capture clicks from people ready to buy.

Question 8

How are you planning to build authority through link acquisition and digital PR?

Accepted Answer

We target links where your audience hangs out, not just based on domain authority or link volume. Our digital PR campaigns are designed to make you memorable, cited, and included in conversations about your industry. Our measure of success is not a backlink count; it’s whether you’ve earned a seat at the table among decision-makers and advocates in your space and whether Google sees you as the topical authority yet.

Question 9

How will you grow traffic from non-brand, top-of-funnel search?

Accepted Answer

We build topical authority with content clusters that match buyers&#8217; thinking and searching. We build topic coverage that establishes your brand as the go-to expert in your field. Content focuses on genuine value, relevance, and information people want to read. We work in agile 2-week &#8216;sprints&#8217;, meaning when SERPs change or algorithms update, we can adapt quicker than your competition. The result is content that performs well in search while genuinely helping humans on your site. You get high-intent traffic, stronger brand authority, and supporting content that helps guide traffic from inspiration to consideration and conversion.

Question 10

How often will I receive reports?

Accepted Answer

We run biweekly checkpoint calls with all clients. Our real-time dashboard shows live metrics on search visibility, traffic and revenue impact. You choose how often to dive in.

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