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SEO & Content
81% increase in revenue
781% increase in organic traffic
Technical SEO & Digital PR
173% increase in page value
122% increase in mobile goal completions
Data confidence is imperative. If you’ve got a hunch that something is amiss with your analytics, you might be right.
We expose and fix analytics errors so that you can make decisions with 100% confidence in the stats behind them.
Analytics tools provide so much data that you can miss a trick when looking for insights. Our extensive audit process finds them.
Out of the box analytics tools aren’t always fit for purpose. We make sure your analytics setup works for you and not the other way around.
Short but meaty report visualisation. The difference between stakeholder buy-in and stakeholder zone out.
Back to basics. If there’s one eCommerce SEO service that’s key, it’s sorting site architecture. By nature, online retail involves a shed load of pages. There are countless issues that come with high page volume, but the biggest issue for organic is indexability. While the crawl budget debate rages on, a messy and unmanageable site is tough for robots and humans to navigate. We fix that problem. Here are some of the things we assess within site architecture:
There’s a pretty big list, but you don’t have all day. What’s next?
Shoppable content provides a more visual way to shop. Instead of the usual product pages, this eCommerce SEO service enables you to enrich your blog, guide pages and virtually anywhere on your site with engaging layouts and imagery that provides a healthy new revenue stream. Online retailers need ways to be prominent in their shopping experience, and shoppable content is how we make that happen.
Managing the constant churn of new and end-of-line products can leave your site full of 404s and mess if you’re not careful. Our shoppable content platform hooks into the same product feed you use for Adwords and automatically replaces any product that’s out of the picture and replaces it with the next best thing.
Call them what you want; a content platform is somewhere aside from your eCommerce pages that house guides, editorial and video content. This could be a blog, a buying guide, FAQ, or an entire subbrand. A lot of sites have one of these things, but only the best do it well.
Whether it’s adapting an existing content platform to generate better returns or starting from scratch, it’s important you get the right platform. Which one you pick depends on a number of factors, but there’s a good rule of thumb to start off:
That said, it’s a case by case affair. Challenge us and we’ll check your case.
From digitising tube campaigns to visualising brand research, we’re experts at creating a digital home for your brand material. Digital marketing for eCommerce can involve multiple agencies. This is great when they work together – less so when they don’t. Here are some of the things we love bringing together.
Misalignment between SEO & PPC has a very direct cost to your business in the form of cannibalisation. We create harmony between the two and ensure that you’re maximising your search prominence without wasting cash or resource. Too often, great PPC landing pages are condemned to noindex without thought of their organic potential. We enhance the effectiveness of your high-conversion pages by looking at the bigger picture.
On-site content that complements your ATL activity increases brand reach and retention by ensuring customers always have an answer in their ‘remember that ad?’ moments. This is particularly effective for offline campaigns, too, such as tube or print campaigns, as it brings your audience into your owned, trackable territory.
Anyone who thinks Usain Bolt moves fast probably hasn’t worked in retail around peak. Unexpected events and pivoting strategies come as standard in the industry, and that applies to your competitor activity, too. Standard SEO tools such as Search Metrics give you an expected view of organic visibility, but we take things a step beyond by looking at competitor content marketing, PR activity, and on-site changes so that you have the edge when making your marketing decisions. We produce weekly reports on numerous industries, keeping our nose at the forefront of all things eCommerce SEO and beyond.
We apply agile methodology to all our eCommerce clients. We believe this puts us in the best position to work to your ever-changing needs without sacrificing on results. Read more about what agile means for our agency.
"Working with Salience, we have developed a rich source of informative content..." Dreams