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The UK's No.1 Flooring Industry Report
Across the 232 UK flooring brands tracked for this report, estimated monthly organic traffic fell from 2,667,863 to 2,121,753 between July 2025 and July 2026. That is 546,110 visits lost in twelve months, a fall of 20%.
Search demand shrank alongside it. Average monthly search volume across the tracked keyword list fell from 2,947,105 to 2,606,455, down 12%. A smaller pool of searches explains part of the traffic loss. The pool shrank 12% while sector traffic fell 20%, so flooring sites lost share inside a market that was already getting smaller.
Three names carry most of the decline. Topps Tiles, Tapi and Carpet Right gave up 388,998 visits between them, 71% of everything UK flooring search lost this year. Those three held 39% of the sector’s traffic in July 2025, so their share of the loss runs at close to double their share of the market.
Topps Tiles lost 224,981 visits, down 54% on the year, and finished at 194,302. Tapi lost 111,021 visits, down 22%, and finished at 387,093, the largest traffic total in the index. Carpet Right lost 52,996 visits, down 42%, and finished at 73,832, moving from rank 3 to rank 6.
| Brand | Visits lost | YoY change | July 2026 visits |
|---|---|---|---|
| Topps Tiles | 224,981 | -54% | 194,302 |
| Tapi | 111,021 | -22% | 387,093 |
| Carpet Right | 52,996 | -42% | 73,832 |
| Sector total | 546,110 | -20% | 2,121,753 |
These are the three retailers a UK buyer would name first when asked who sells carpet and tiles. Their brand search volume, their store estates and their referring domain counts all stayed in place across the year while the visits moved elsewhere.
Brand search volume counts the people typing a brand name into Google each month. It protected none of the three biggest fallers this year. Across the 50 brands in this report with brand search data, 33 recorded fewer brand searches than a year earlier, 6 held flat and 11 grew.
Carpet Right holds 135,000 monthly brand searches, down 55%. Karndean holds 12,100, down 29%. Quick Step holds 6,600, down 24%. Al Murad holds 27,100, down 18%. Topps Tiles’ own brand searches fell 12% to 165,000, still the largest total in UK flooring, and Topps Tiles and Carpet Right together account for 300,000 of the sector’s 617,630 monthly brand searches.
Growth in brand searches gave no protection either. Flooring Superstore grew brand searches 7% to 27,100 and its organic traffic fell 43% to 67,406 visits over the same twelve months. Online Carpets grew brand searches 22% to 27,100, the largest gain by volume in the sector, and its traffic fell 33% to 70,384.
| Brand | Monthly brand searches | Brand search change | Traffic change |
|---|---|---|---|
| Topps Tiles | 165,000 | -12% | -54% (to 194,302) |
| Carpet Right | 135,000 | -55% | -42% (to 73,832) |
| Online Carpets | 27,100 | +22% | -33% (to 70,384) |
| Flooring Superstore | 27,100 | +7% | -43% (to 67,406) |
| Burts | 10 | n/a | +31% (to 16,011) |
Burts sits at the other end of that table. It records 10 monthly brand searches, grew traffic 31% to 16,011 visits, and finished 2,874 visits ahead of Al Murad, which records 27,100. Best 4 Flooring grew 24% to 34,479 visits and climbed from rank 26 to rank 16. Discount Flooring Depot grew 19% to 43,279 and climbed from rank 21 to rank 14.
Split organic traffic into branded and non-branded lines and report the two separately, because a single traffic figure hides which of the two actually moved.
Carpet Right and Carpet Warehouse both sell carpet and flooring nationwide, and their off-site profiles sit close together. Carpet Right has 122 referring domains and a domain rating of 39. Carpet Warehouse has 117 referring domains and a domain rating of 32.
Name recognition separates them completely. Carpet Right records 135,000 monthly brand searches against Carpet Warehouse’s 9,900, 13.6 times the demand. Over the year Carpet Right’s traffic fell 42% to 73,832 visits and its rank moved from 3 to 6. Carpet Warehouse’s traffic grew 29% to 75,627 visits and its rank moved from 13 to 5. Carpet Warehouse finished 1,795 visits ahead of a rival with 13 times its brand search volume.
| Measure | Carpet Right | Carpet Warehouse |
|---|---|---|
| Monthly brand searches | 135,000 | 9,900 |
| Referring domains | 122 | 117 |
| Domain rating | 39 | 32 |
| Reviews | 2 at 3.4 stars | 4,757 at 4.3 stars |
| Traffic (visits) | 73,832 | 75,627 |
| Rank movement | 3 to 6 | 13 to 5 |
Part of the answer sits on the homepage itself. Carpetright.co.uk now serves Tapi’s homepage: the same 94,084 Trustpilot review count shown on tapi.co.uk, the same Book a Free Home Visit and Book a Store Appointment flow, and no carpet price anywhere on the page. Carpet Warehouse puts a price on the first screen, vinyl from £6.99 per square metre, before a visitor scrolls past the header. Eight product categories sit below it, each with priced items attached: the Cooper Saxony Carpet at £7.99 per square metre against an RRP of £22.99, and the Chelsea Deep Pile Twist Carpet at £11.49 against £24.99, shown across ten named colours.
A priced homepage guarantees nothing on its own. Online Carpets builds its homepage the same way, carpets from £3.75 per square metre, and its traffic still fell 33% to 70,384 visits over the year.
Backlinks, domain rating and page speed all sat at the top of the table for some of this year’s biggest fallers, and at the bottom of the table for some of its biggest risers.
Karndean holds 4,505 referring domains and lost 14,300 visits. Bricoflor holds 4,691 referring domains, gained 5,805 visits and finished 39th. Carpet Warehouse holds 117 referring domains, gained 16,913 visits and finished 5th. Envirobuild carries a domain rating of 47, the third highest in the index, and finished 50th of 50 on 8,881 visits. Tile Mountain runs at 96 desktop and 89 mobile on page speed and lost 5% of its traffic. Bricoflor runs at 23 desktop and 12 mobile and grew 58%.
| Brand | Off-site / technical signal | Traffic outcome |
|---|---|---|
| Karndean | 4,505 referring domains | Lost 14,300 visits |
| Bricoflor | 4,691 referring domains | Gained 5,805, finished 39th |
| Carpet Warehouse | 117 referring domains | Gained 16,913, finished 5th |
| Envirobuild | Domain rating 47 (3rd highest) | Finished 50th of 50, 8,881 visits |
| Tile Mountain | Page speed 96 desktop / 89 mobile | Lost 5% |
| Bricoflor | Page speed 23 desktop / 12 mobile | Grew 58% |
Review volume is the one measure in this index that tracks with turning brand searches into visits. Tapi draws 21.39 visits for every monthly brand search it records, with 102,308 reviews at 4.8 stars behind it. Carpet Right draws 0.55 visits per monthly brand search, with 2 reviews at 3.4 stars. Walls and Floors holds 45,579 reviews at 4.8 stars and grew traffic 14% over the year.
The comparison-to-market percentage carries its own problem. 23 of the 50 brands profiled here can show a positive score against the market average while their own traffic fell over the twelve months. Targets set in visits rather than growth rates stop a small percentage on a small base outranking a real gain.
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