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Report Updated October 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
We have combined the top 50 most popular flooring brands and provided insights that give you the best overview of how your brand has performed in the past 12 months.
We have delved deep into essential online metrics, such as organic visibility, page speed, and keyword opportunity. We have also analysed social media scores, brand reputation, and digital reach metrics, giving you a comprehensive overview of you and your competitors’ online performance.
So, if you want to discover your competition’s deepest, darkest secrets, all you have to do is download the report. But because we’re nice, we have provided a little preview of what’s inside.
The winners and losers in the online flooring industry
The flooring industry has seen a 5% drop in traffic, with the brands at the top of the market taking the biggest hit. But where some have struggled, others have risen.
Carpetright.co.uk remains top dog in the market and have even shown signs of growth. The same can be said for factory-direct-flooring.co.uk and wallsandfloors.co.uk, who have both climbed our visibility charts.
Unfortunately, some brands have struggled in 2023. Flooringsuperstore.com have tumbled down the rankings, and woodfoorwarehouse.co.uk has felt the carpet burn of a declining market, with a -74% drop in visibility.
If you want to see where your brand stacks up, download the report for full access.
Which are the biggest online flooring brands in 2023?
Here is a rundown of the top 10 flooring sites:
There are many names on the edge of the top 10 and you can find out if your brand is one of them in our report.
Which online flooring brands have seen the biggest growth in 2023?
Even with a market decline, these brands have managed something that others have failed, and that is growth:
Download the report to find out exactly how they managed it.
Which online flooring brands have seen the biggest losses in 2023?
Who are the ones to watch in the flooring market?
Each year, our report uncovers some underdogs in the market. These brands are on the cusp of something great but just need the right guidance and top-notch digital marketing strategies to see them rise above the rest.
Our highest achiever award this year goes to flooring.uk.com, with over 49,000 monthly searches. They are right there at the top in terms of their brand reach. Investment into user experience and on-site SEO may be the ticket they need to battle with the best.
Other brands to watch out for are naturalwoodfloor.co.uk and remlandcarpets.co.uk. Both of these brands are punching above their weight, but for different reasons. Naturalwoodfloor.co.uk show signs of expertise, but lack the traffic they need for search engines to reward them with visibility. Remlandcarpets.co.uk, on the other hand, has plenty of traffic coming through due to its healthy website and attractive product portfolio, but it is still hiding under the floorboards of the market due to a lack of brand awareness and authority.
All of these brands would benefit from an investment in their digital marketing strategy. Efforts to improve their content and technical SEO will see their sites sending search engines the right signals, and a solid digital PR campaign will do wonders for their brand awareness.
What has been trending in the flooring market in 2023?
Knowing what to target and what to brush under the carpet is an effective strategy, especially in a struggling market. But it's one thing to identify a trend and another to act upon it. With a mighty reactive digital marketing campaign, your brand could see traffic flowing to your site by targeting emerging trends.
The market high flyers all know what is trending and what's not. By downloading our report, you will too, with a full list of keywords to start chasing top rankings for. If you want a sneaky hint, artificial grass has had a hard time in 2023. And if you are a brand with stores across the UK, you may want to consider investing in your local SEO. Download the report to discover more emerging trends.
Is this flooring report free?
Yep, this report is completely free. In fact, all of our reports are free. We love to provide e-commerce industries with valuable data in exchange for building a practical relationship. Feel free to download your copy of the report using the form on this page.
Where is my flooring brand?
If you can't find your brand in our report, don't worry. Just get in touch and we will put together a personalised report featuring your brand and have it with you ASAP.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.
