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Report Updated June 2020
We’ve been walking all over the flooring market this week with our brand-new sector report. If you’re after the latest rankings, marketing strategies, and visibility stats for enormous brands like Carpet Right, SCS, and Topps Tiles, you’re in the right place.
In-depth analysis has been performed on the metrics you care about most. Visibility, keyword opportunities, and page speed have all been considered, along with social scores, brand mentions, and online reputation. Everything has been organised into practical league tables, providing you with crucial data you need for exponential growth this year and beyond.
Ready to find your next big break? Dive into our most recent findings and discover where you can squeeze that extra bit of SEO juice from your online strategy now.
The flooring industry is looking polished and clean this year, as the overall market has improved by a whopping 43%. Many of the top 10 sites have seen increases in visibility which is great to see. Some have improved as much as 100%. That’s double the visibility they had from the previous year.
These high performing brands include Tiles Direct and Quick Step, who have seen visibility increases of 101% and 151%. Some brands have even improved by 200%! Take Factory Direct Flooring, for example – they’ve improved by 210%.
Of course, some brands have had a hit. Interestingly, it’s the big brands that have suffered the most, with SCS, Carpet Right, and Topps Tiles all seeing decreases in visibility. If they don’t correct their course, they could lose their prime positions on our league table!
If you want to see where your brand sits against the market, act now and grab a free copy of our report using the form above.
Here is a quick rundown of the top 10 sites:
Although, at first, the flooring industry might not seem that exciting, it is actually full to the brim with opportunity. Some opportunities are harder than others and, more often than not, the harder opportunities come with the most search volume.
This is particularly true for the flooring market. High competition keywords are around every corner and getting them should be on every flooring brand’s mind. Because these keywords are so valuable, we perform an in-depth analysis on them and create an invaluable league table in our report. You get this list, for free, using the form above.
The most competitive keyword in the flooring industry is ‘laminate flooring’. This keyword has over 130K in monthly search volume, it’s a keyword you want to rank for if you have a site in this market. Many of the sites on the first pages are big players, such as B&Q and Wickes. However, a few flooring-specific brands make it onto the SERPs. Direct Wood Flooring is sitting pretty in position three, followed by Wood Floor Warehouse and Carpet Right. Factory Direct Flooring, as well as other mentioned brands, also make the first page, so well done to them.
For the second most competitive, we have ‘carpet’. A different situation is noted here with many of the brands mentioned previous being absent. However, as many flooring sites don’t sell carpet, it wouldn’t make sense for them to be ranking on this search query. Brands such as SCS and Carpet Right take top spots for this keyword, absorbing a lot of search volume in the process. Nice!
If you want to see more high competition keywords your brand could be missing out on, get the free report using the form above.
As well as high competition keywords, the report also investigates opportunity keywords. These are keywords which have low competition and high search volumes. Many of these allow smaller brands to achieve unprecedented visibility and sneak around the competition.
Here’s a few things we noticed when reviewing the SERPs for these lucrative keywords.
One thing that was instantly noticed was the number of category-based keywords that brands are missing. These opportunities are sitting right under these brand’s noses and they’re not even aware of it. Many of these opportunity keywords have thousands of searches a month and low competition. Additionally, they’re also commercial keywords that would make a lot of money.
Scared you might be missing these keywords? Get the free report using the form above and follow your curiosity.
If you happen to have local stores, there are opportunities you’re missing out on. People are searching for local showrooms all the time and if you can be in their line of site at the top of the SERPs, they’re more likely to visit.
If you want to see where the local opportunities exist, get the free report now.
Social media is just as important as search. If you’re not cultivating a loyal following on social media you’re missing out on a ton of traffic. Your customers are on social and if you’re not engaging with them on a weekly basis, you’re going to fall behind.
It is for this reason as to why we include a social analysis in our report. Alongside this, we compare the brand mentions of each brand to see if their social strategy is rippling out and resulting in top-of-mind awareness.
With all this information, you’ll be able to form a pristine social strategy and draw in more traffic and profit.
The best flooring brand on social media is SCS. They have a social score of 170 – the highest in the report. Alongside this, they have 165K brand searches a month, which is another high score when compared with the competition. These are all impressive stats, so what are they doing to achieve these scores? Their socials tell the story. Their Facebook has over 50K followers and is full of high-quality imagery, as well as voucher codes and discounts to incentivise clicks. Their Instagram is not much different. It has high quality imagery and discounts to promote action. They are definitely a brand to watch.
The flooring industry doesn’t have to be dull – there are plenty of ways to make it engaging. If you’re interested in taking your social to a whole other level, get the free report above.
With the instalment of E-A-T and various other trust-based algorithm changes, making sure Google views your site as trusting is essential. One of the best ways to achieve this is through online reviews.
Websites need to be focusing on building a strong portfolio of positive reviews. To drive this point home, we analyse the online reputation of the brands within this report. With this, you can see who’s collecting the best reviews and how many people are talking about your brand.
Here are the top 5 brands who are crushing it in terms of online reputation:
Page speed is an essential element sites need to focus on if they are to achieve better search results. Google has already stated that they consider this when ranking websites, so making sure you’re getting it right is crucial.
Additionally, low page speeds influence your engagement metrics. If a page isn’t loading at an adequate pace, people will bounce off and explore another site.
Because of these reasons, we analyse the page speed of the flooring market within the report. With this, you can see how your site is loading and compare it against the competition.
Here’s what PageSpeed Insights identified as the top 5 fastest flooring brands:
Read more about the importance of page speed here.
All our reports are free! Simply use the form above and download your copy now. We aim to build relationships through providing competitor insights.
If you can’t find your brand, get in touch asap and we can send you a personalised report featuring your brand. Sometimes, certain brands don’t meet our thresholds to be included. With a quick call, we could have your report created in no time.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.