10 minutes Reading time
1-50 Brands ranked
Report Updated June 2021
We’ve been walking all over the flooring industry this week, analysing everything there is to know about marketing strategies deployed within. Within this report, we break down 50 popular flooring brands and provide with unmeasurable insight.
We deep dive into essential online metrics, such as organic visibility, page speed, and keyword opportunity. Additionally, we have analysed social media scores, brand reputation, and digital reach metrics, giving you a comprehensive overview of the competition.
You won’t a report like this anywhere else. Get your free copy now and discover your competition’s deepest, darkest secrets. If you want to get a sneak peek at the findings, continue reading.
The online flooring industry has been on the rise in 2021, increasing in total by 15%. When analysing the trends, it would appear search intent is up this Q1 compared to previous years. Maybe with lockdown restrictions easing, people are continuing previously delayed renovation projects.
With the whole market experiencing positive moments, there have been plenty of winners riding the upward trend. Big brands like Carpet Right have seen gain this year, improving in organic visibility by 45%. Trade-focused retailer also saw a boost. Magnet Trade shot up by 430% in organic visibility! This massive increase is something to take note off. Maybe they’re doing something you’re not?
Of course, although there were winners, there were also losers in this year’s flooring report. Factory Direct Flooring was one of them, suffering a hard blow of -43%. Ouch. Big brands like ScS also saw big loses of -13% in visibility. It’s not been a great year for some.
Want to see where your brand ended up in our flooring market report? Download your free copy now.
Here is a quick rundown of the top 10 sites:
When it comes to online marketing, it’s all about grabbing attention and holding it… even when your campaign has ended. You want people to not only convert but remember who you are. And for this reason, analysing and understanding your digital brand reach is essential.
To help you out, we have taken a look at the digital brand reach of all the brands in the online flooring market. Using social media metrics and online brand searches, we’ve compiled a comprehensive league table showing you who’s marketing is working the hardest.
For quick peek, the brand with the best digital brand reach is ScS. They have managed to receive 246K brand searches a month and have an owned social score of 194, which is quite good for the flooring space.
The caveat here is ScS are a monstrous brand and have been in operation for many years. Simply from existing and using a variety of offline marketing campaigns, they have become the known brand in this industry.
However, there are still some smaller brands, such as UK Flooring Direct, who have managed to claim the second position on our digital brand reach league table. These are smaller yet are amassing a good number of branded searches every single month. If you’re looking for some pointers, these are the brands to look into deeper.
Want to see where your brand came in the digital brand reach league table? Get the free report now.
If you’re looking for the heavy-hitting keywords with high search volume and high competition, you’ll be very interested in our high competition keyword report. Inside, we’ve compiled a list of the most competitive and lucrative keywords in the flooring space so you know exactly what you should be targeting.
Although high competition keywords are monstrous, broad terms many brands would struggle to obtain, they still have a place in every brand’s SEO campaign. With the right strategy and enough resources, these terms are achievable by all. Even lower authority brands.
For a quick reference, the most competitive keyword in the flooring industry is “vinyl flooring”. This keyword receives 135k searches a month and has a competitive rating of 53/100. 53 is very low when you consider other industries (such as the finance industry) but in flooring, Vinyl is the one you want to be ranking for.
Despite the competitive nature of this keyword, many of the sites in our league table are achieving top spots on the SERPs. Carpet Right, Flooring Superstore, and Flooring Direct have the top three spots for this keyword. Nice work. These are the brands to look at if you’re wanting tips.
Want access to more high competition keywords to add to your campaigns? Get the free report now using the form atop this page.
As well as high competition keywords, we also have a list of opportunity keywords in our report. These are the high search volume, low competition search terms which any brand can use to get ahead in Google.
There are tons of these terms on Google. It’s finding them that’s the problem. Therefore, to help you out, we’ve included an opportunity keyword list in our report, so you know all the secret terms to rank fast in 2021.
When looking at the keywords, here is a consistent trend we found.
The biggest trend we noticed that nobody is properly targeting is colour variants on keywords. There are thousands of searches a month for different coloured flooring and the competitive rating for these terms if incredibly low.
“Grey vinyl flooring”, for example, receives over 8K monthly searches and has a competitive rating of 20/100. Terms like this are ripe for the taking.
Want to see more trends and opportunity keywords like this? Get the free report using the form above.
Online reputation is everything in 2021. With Google’s preference to trusted sites, making sure you’re demonstrating signals of trust is essential.
One way to achieve this is through having a collection of amazing reviews to show both customers and search engines. If you’re successfully demonstrating your brand to be trusted, you’ll be rewarded in Google.
To help you understand the trust and review landscape better in the flooring industry, we’ve put together an online reputation league table. This takes all the brands in the online flooring space and compares them on their Trust Pilot reviews. With this, you can see who’s delivering the best and gaining trust points from Google.
Here are the top 5 brands who are crushing it in terms of online reputation:
Want to see where your brand ended up? Get the report now.
Page speed is essential in 2021. If you’re not delivering a fast experience to users, they’ll be bouncing off and visiting your competitors. Google looks at page speed as a ranking factor as well, so you better be optimising it if you’re looking for those first-place positions.
To help you understand what you’re up against, we’ve analysed the page speeds of all of your biggest competitors. With this report, you can see who’s performing the fastest and what they’re doing to achieve it.
Here’s what PageSpeed Insights identified as the top 5 fastest Flooring brands:
Interested to see where you came? Get the free report now.
Read more about the importance of page speed here.
Yep, this report is completely free. In fact, all our reports are free. We aim to produce markets with useful data in an effort to build practical relationships. Feel free to download your copy of the report using the form on this page.
If you can’t find your flooring brand on the league table, get in touch with the team. We can put together a personalised report featuring your brand and send it to you asap.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.