We’re a search marketing agency who’ve worked within the home and garden industry for many years. From garden design to interior decorating, we take brand visibility to new heights.
With the home and garden market value growing steadily in recent years, it is no wonder that consumer spending on tools and equipment for the house and garden are on the rise. The innovation of products allowing convenience and timesaving for consumers is a driving factor behind the increase in spending within the market. Sustainability and Smart Home creations from industry experts mean this market is constantly adapting and expanding.
An incredibly competitive market is pushing retailers to offer an extensive range of products all under one roof. In recent years, IKEA has led the market meeting consumer needs with their wide range being offered in each of its many locations around the UK.
Much like most other industries, home and garden online retailing continues to grow at a fast pace. Consumers are easily able to research and cross-compare the latest products. This, combined with customers wanting to keep up with the latest trends, is causing a surge of positive growth online. That being said, over two-thirds of British adults visit a garden centre every year!
As our nation is becoming more environmentally aware, it is pushing the market to create more eco-friendly products inside and outside of our homes. The rise in ethical consumers is leading to a rise in ethical markets which is thought to be worth over £83bn. According to research, almost a third of consumers now want homes in the future which are more eco-friendly. Browse our reports to see our findings on the latest trends across the home and garden industry.
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