2021 UK Retail Floristry Market Report

What this Florist Retailers Market Report all about...

If you’re in the online florist market looking for a bunch of new marketing opportunities to grab in 2021, this free report will give you everything you need.

Inside, we’ve collected a bouquet of metrics and stats that can be used to further your online endeavours in 2021 and beyond. Download the report now and keep it for immediate access to visibility scores, keyword opportunities, and page speed analyses of your biggest, scariest competitors.

No matter what size your brand, this report will provide priceless insights into the florist industry and how you can dominate from all angles. Get your free copy now by filling in the form atop this page. If you’re still sceptical, continuing reading for a sneaky showcase.

The winners and losers in the online Florist industry

Even though Covid-19 swept the nation in 2020, the online florist market bloomed with visibility. In total, the market increased by 17%. With loads of people unable to buy flowers in person, it’s possible they turned to eCommerce.

With the boost in visibility, many florist brands saw an increase. Primrose, for example, witnessed a massive uplift of 111%. Bunches saw something similar, seeing increases in visibility of 116%. As you can see, there have been some big wins over the past year in this market.

Of course, there have also been losers. The massive brand Moonpig saw a decrease in visibility of -13%. Serenata Flowers saw similar decreases as well of -12%. Despite being large brands, they haven’t fared well in the rising market.

Want to see where your brand ended up on our visibility league table? Get the free report now.

Which are the biggest online Florist brands in 2021?

Here is a quick rundown of the top 10 sites:

1. moonpig.com
2. funkypigeon.com
3. interflora.co.uk
4. primrose.co.uk
5. waitroseflorist.com
6. prestigeflowers.co.uk
7. eflorist.co.uk
8. serenataflowers.com
9. flyingflowers.co.uk

Which online Florist brands have seen the biggest growth in 2021?

primrose.co.uk (111%)

waitroseflorist.com (32%)

prestigeflowers.co.uk (75%)

bunches.co.uk (116%)

flowers.next.co.uk (251%)

Which online Florist brands have seen the biggest losses in 2021?

moonpig.com (-13%)

serenataflowers.com (-12%)

flyingflowers.co.uk (-11%)

teleflorist.co.uk (-35%)

flowerssameday.co.uk (-53%)

Which online Florist brands have the best digital reach?

Digital brand reach is an essential metric to measure the effectiveness of your efforts. After all, what use is marketing if you’re not getting in front of your dream customers?

Due to the importance of brand reach, especially online, we have implemented a league table to assess how well each brand in the florist space performs in this metric. This league table considers social media engagement and online brand searches, so you can see who is drawing an audience around the web.

With branding becoming important for long-term growth, focusing on your digital brand reach should be a necessity.

For a quick snapshot, the best online florist brand in terms of digital brand reach is Moonpig. Despite being one of the losers in this report, this big brand has managed to pull through and stay on top. After all, they are a massive brand and have spent a lot of money letting people know they exist. With over 2 million brand searches a month and an owned social score of around 400, they are definitely a brand to watch.

However, they’re not the best when it comes to social alone. On that pedestal is From You Flowers. They have an owned social score of 1600. Not bad for a florist brand! Check them out if you’re looking for new social media tips moving forward into Q2 and Q3.

Curious where your brand ended up in our digital reach league table? Get the free report now.

What are the high competition keywords in the online Florist industry?

High competition keywords are present in every industry and should have a place in every florist SEO strategy. These are the keywords that have high competition ratings and high search volumes. Getting them is difficult but can provide your site with a significant revenue boost.

Our report dives into the high competition opportunities in the florist market and uncovers all the keywords that you should be aiming for within your SEO and online strategy. With this information, you’ll have a clear-cut idea of what to target and what to prioritise.

The most competitive keyword in the florist market is ‘flowers’. Who would have thought?! This keyword gets searched 450K times a month and has a competitive rating of 83/100. Getting this keyword would give you a ton of new customers, especially if you had a top result. Better yet, you could easily make a category page and build it around this term. With a gateway page and some UX optimisations, capitalising on this keyword could be a fruitful task.

Prestige Flowers and Waitrose are already landing top positions for this keyword. It could be a good idea to see what they’re doing and learn some lessons. Armed with their tactics, you too could gain a spot for this lucrative keyword.

Want to see more high competition keywords? Get the free report now!

What are the keyword opportunities in the online Florist industry?

If you’re a smaller online florist brand and looking at high competition keywords scares you, learning about opportunity keyword could allay some of those worries.

Opportunity keywords are the low-hanging fruit opportunities that have high search volume but low competition. These keywords are awesome if you’re a smaller brand and don’t have the authority (yet) to compete in the big league.

Our report dives into tons of these keywords and delivers them on a silver platter. Here are a few trends we spotted in the keywords our analysts found.

Wholesale Opportunities

One of the biggest opportunities spotted was the demand for wholesale online retailers. Thousands of people a month are searching for wholesale flowers and the competition is much lower than the main, short-tail keywords found in the high competition report.

If a smaller retailer wanted to give their SEO a quick boost, creating a wholesale offer could be a beneficial task.

If you’re curious about what other low competition keywords we discovered on our travels, get the free report by filling out the form above.

Which online Florist brands have the best online reputation?

Online shopping requires a lot of trust from the consumer. If you want to be closing more deals and selling more flowers, demonstrating trust should be a priority.

Not only is trust good for shoppers but it’s good for Google as well. With the implementation of their E-A-T algorithm, showing off your reputation and reviews is suddenly an essential task.

Because this practice has become so important, we include a review and reputation analysis in our florist report. This way, you can see who’s winning the trust of their consumers and showing Google they’re a brand worthy of ranking.

Here are the top 5 brands who are crushing it in terms of online reputation:

1. funkypigeon.com
2. interflora.co.uk
3. bloomandwild.com
4. eflorist.co.uk
5. direct2florist.co.uk

Want to see where your brand ended up? Get the report now.

Which online Florist brands have the fastest page speed?

Page speed is an important element in SEO and website UX in general. With Google focusing on speed as a ranking factor and with the Core Web Vitals coming soon, optimising your site for performance is a necessity.

As this is important, we have thrown a page speed analysis of all the brands in the online florist sector, so you can see how you fare against the competition in terms of speed.

Use this report to learn how other sites are obtaining blazing fast speeds, so you can use the same tactics on your own assets.

Here’s what PageSpeed Insights identified as the top 5 fastest Florist brands:

1. moonpig.com
2. funeralflowers.org
3. flowers.next.co.uk
4. handyflowers.co.uk
5. raysflorist.co.uk

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

Does this florist report cost anything?

No, this report is entirely free. We use these assets to build relationships with brands we want to work with. Feel free to download your free copy using the form atop this page.

Where is my florist brand?

Struggling to find your brand in our report. Not to worry! Simply get in touch and we’ll sort out a personalised report containing your brand, so you can compare it with the competition.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.