Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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100
Brands Ranked
Updated March 2025
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Every year, we release our Salience Index, a market report on a specific sector that tells you everything you need to know SEO-wise. This edition is all about the online UK floristry market. We’ve highlighted top brands and collected a bouquet of key SEO marketing metrics such as visibility, keyword opportunities and trends, social brand reach, and page speed.
Our free UK Retail Florists Market Report gives online brands helpful insight into how their digital marketing efforts measure up to the competition; a snapshot of the market’s digital performance for the year, trends and resulting opportunities.
If you want to improve your online visibility and beat out your competition, this report will give your brand the fuel to launch a successful digital strategy. Download our free UK Retail Florists Market Report to find out which areas of your existing online strategy need polishing up, and for a quick sneak peek, read on.
Absolutely nothing! Our reports are completely free. We research industries that we’d like to work with and give the report out for free to build relationships. Therefore, you can have the data by simply filling out a quick form.
There’s no need to worry if you can’t find your brand in the report. We have various thresholds that need to be met when we build our reports – quite simply we can’t include everyone!
If you’re not included but would like to know where you sit and how you could improve, just get in touch. We’re more than happy to provide you a personalised report that includes your brand.
Here is a quick rundown of the top 10 sites:
<ol>
<li>moonpig.com </li>
<li> funkypigeon.com</li>
<li>interflora.co.uk</li>
<li>serenataflowers.com</li>
<li>flyingflowers.co.uk</li>
<li>waitroseflorist.com</li>
<li>prestigeflowers.co.uk</li>
<li>bloomandwild.com</li>
<li>Prestige Flowers</li>
<li>bunches.co.uk</li>
</ol>
<ol>
<li>prestigeflowers.co.uk (+173%)</li>
<li>interflora.co.uk (+23%)</li>
<li>flowerstation.co.uk (+214%)</li>
<li> appleyardflowers.com (+161%)</li>
<li>direct2florist.co.uk (+46%) </li>
</ol>
You’ll notice that the boost in visibility all three of these online florist brands achieved has ensured their spot in the top 10 biggest online florists for 2019.
<ol>
<li>waitroseflorist.com (-36%)</li>
<li>serenataflowers.com (-24%)</li>
<li>moonpig.com (-4%)</li>
<li>flyingflowers.co.uk (-13%)</li>
<li>eflorist.co.uk (-8%)</li>
</ol>
Who Is Leading The Online Floristry Market Visibility?
The online florist market has flourished this year in terms of visibility. Visibility is all about how easily your brand can be found online. In total, the average UK florist brand’s visibility increased by 17% in 2025.
Let's start with the big one - which brands have a green thumb for year-on-year visibility?
1. Moonpig
2. Interflora
3. Bloom & Wild
4. Funky Pigeon
5. Prestige Flowers
Want to see where your brand ended up on our visibility league table? Download our free UK Retail Florists Market Report now.
Which Brands Have Decreased In Visibility The Most?
Not every brand blooms; some have dropped significantly in visibility. But don’t worry, not all is lost; your brand needs a little more TLC to blossom.
The top 5 losses in our UK Retail Florists Market Report are:
1. Primrose
2. 1-800 Flowers
3. Waitrose
4. Eflorist
5. Home Bargains
With even big brands struggling to keep up, maintaining strong SEO roots and being receptive to users’ needs is more important than ever. Then, you'll have the magic formula for growth!
Which Keywords Are The Most Competitive In The Online Florist Market?
Whether you’ve lost some visibility and want to regain it or laser focus your SEO campaign this year, we’ve got some insights around keywords and trends that can help. First, let’s start with high-competition keywords. These keywords have high monthly search volume, but every brand targets them, making ranking higher in the SERPs harder. A keyword's competitiveness score is a metric assigned to search terms by keyword research tools so you can tell how much work has to go into ranking for them.
Some examples in our UK Retail Florists Market Report include ‘flower delivery’, which has a search volume 58,000 and a 79 competitiveness rating, followed by ‘send flowers’ and ‘order flowers online’. Typically, the most complex keywords to target are at the very top of the funnel, requiring large product ranges, high site authority, and strong SEO signals.
What Are The Opportunity Keywords In The Floristry Market?
Opportunity keywords are also high in monthly search volume but low in competitiveness, making them easier to rank for. These tend to be more specific keywords, valuable for smaller and more niche sites. Some opportunity keywords in our UK Retail Florists Market Report include ‘florist near me’, which has a search volume of 22,000 and a 7 competitiveness rating, followed by ‘funeral flowers’ and ‘dried flowers’.
We also include trending industry searches and opportunity keywords in our report. Together, these give you valuable insights into where to plant your efforts to see real growth. These trends are reflected in the emerging keywords we have tracked, such as:
• send flowers to someone (+432%)
• send roses to someone (+432%)
• order flowers online for delivery (+59%)
• local flower shops near me (+27%)
• get well soon flowers (+29%)
If your products match these trends, you can take advantage of these emerging markets. To discover more emerging trends in 2025, download our free UK Retail Florists Market Report.
Which Florist Brand Has The Best Social Score?
It's no surprise that social media is crucial to online success, so we have created a bespoke social score that measures who is engagement savvy and who is a shrinking violet. For this, we looked at follower count across major social media platforms and engagement metrics, including comments and likes.
This year’s winners are:
1. Bloom and Wild
2. Interflora
3. Moonpig
4. Sarah Raven
5. Freddie’s Flowers
Which Florist Brands Have The Best Online Reputation?
Users want to know whether they can trust your site. Trust, expertise, and authority are major ranking factors. Here are the top 5 brands with the highest reviewed sites, taking into account both the number of reviews and review scores:
1. Moonpig
2. Funky Pigeon
3. Bloom and Wild
4. Serenata Flowers
5. Interflora
User reviews, testimonials, trust-pilot integration, guarantees and credentials/certification are all sure-fire ways of increasing trust. Because this practice has become so important, we have included a review and reputation analysis in our report. This way, you can see who’s earning the trust of their customers and demonstrating they are worthy of ranking.
Is My Brand Included In The Report?
Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about this year's keyword trends to focus on in your campaign? You can have all this information and more straight in your inbox. Download our UK Retail Florists Market Report for free today!
If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch, and we’d be happy to send you a personalised report with your brand in it.
If you want to discuss SEO, request a free strategy audit, or have any questions, contact us today!
