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Poor quality data leads to blind decision making. An audit of your Google Analytics account will review your data quality to determine the accuracy of recordings, and recommend actions to improve its integrity.
"We believe that Data drives creativity. It is the basis of all our decision making and helps us understand where we have been successful. The quality and clarity of data is vital to everything we do."
Analytics tools can seem to have a daunting amount of data available, which often leads to overlooked insights. Our audit process uncovers actionable intel that already exists in analytics and suggests additional improvements.
"Data is critical to any digital marketing strategy. That's why it's so important to have data you can trust; regular auditing and upkeep of your Google Analytics account ensures just that."
Sometimes the straight-out-the-box data available in Analytics tools does not tell the full story. Using offline data systems maximises tracking and reporting potential to ensure accuracy. Reporting on your campaigns should be concise yet insightful, rather than an endless stream of irrelevant data. Correctly visualising your data can be the difference between success and failure.
"Understanding and traversing data needs to become second nature, if you wish to learn from the past to improve the future of your business. Data often holds a coded message, uncovering that message and finding an efficient way to communicate it breeds understanding, improving decision making in everyone."
Google Analytics is the most popular solution due to its ease of access and deployment. Much like skiing, though, it’s easy to pick up but hard to master; users can often find their analytics setup broken or providing misinformation when adding seemingly simple tweaks.
We’ll start at square one and identify what KPIs your marketing needs to succeed, and how Google Analytics can supply the data needed to smash them out of the park.
Before adding anything new, we’ll comprehensively review your current tag setup and identify anything missing in your current tag setup. Our audit is a full breakdown of where your tags are operating and whether or not they work, including any actions required to fix them.
Our implementation starts with our agreed KPIs and continues based on a custom GA strategy that meets those KPI requirements. From there, we can jump in and implement straight away, or provide a developer-friendly setup document to add to your development workflow.
By helping you through the setup process we’ll know what anomalies to look out for. We’ll find them and make sense of them for you. After a few months, we’ll have enough data to further optimise your setup.
We offer standalone tracking & implementation services at a basic and advanced level, depending on your business needs.
Our advanced analytics service enables you to take your data to the next level through enhanced e-commerce and cross-domain tracking.
Google Analytics can’t track a user across two domains straight out of the box. We use Google Tag Manager to enable clear data transference between domains.
If you’re struggling with revenue data, channel grouping, campaign tagging, or any of the GA essentials, you could find your data quality is substandard. Our basics service helps you trust your data and get the clear picture you need to make marketing decisions.
We can help integrate external data sources with Google Analytics to help you get the bigger picture. Our data integration consultancy helps you understand which of the data sources you have access to can be integrated with GA. From offline data to backend systems and CRMs, getting all your systems working together means you can make quick, informed decisions.
We create custom reports in your GA setup to ensure you get the data you’re after without having to mess about. Stakeholders and in-house teams will get a quick and clear picture of the information they need to make effective decisions, quickly. Beyond reports, we can provide 3rd party tools to deliver early warning signals for anything amiss.
Intelligent application of attribution modelling is essential to understanding what’s working well in your business. We consider your site and business strategy to ensure you’re 100% confident in the return that your marketing activities are providing.
Correct setup is the lion’s share of the work, but there will always be new campaigns, KPIs or business strategies that you may need help with. Beyond the setup, we work on an agile basis to ensure that we continuously provide the best ROI for your digital activity. Read more about our agile process.