Our Analytics Approach

We specialise in making your Google Analytics work. We analyse, fix and perfect your analytics set up so you can get data confident and make informed business decisions. We find the information worth knowing amongst all the trash. We help define what success should look like to you, not what GA tells you it looks like.

Ultimately, you'll be able to stop marketing in the dark and make marketing decisions with confidence.

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Talk to us today

0800 122 3530

Richard Waters
Sales & Marketing Director
hello@salience.co.uk

Contact

01

Data Integrity

Poor quality data leads to blind decision making. An audit of your Google Analytics account will review your data quality to determine the accuracy of recordings, and recommend actions to improve its integrity.
02

Data Mining

Analytics tools can seem to have a daunting amount of data available, which often leads to overlooked insights. Our audit process uncovers actionable intel that already exists in analytics and suggests additional improvements.
03

Data Optimisation

Sometimes the straight-out-the-box data available in Analytics tools does not tell the full story. Using offline data systems maximises tracking and reporting potential to ensure accuracy.
04

Data Visualisation

Reporting on your campaigns should be concise yet insightful, rather than an endless stream of irrelevant data. Correctly visualising your data can be the difference between success and failure.

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This is how we do it...

Set-up

Google Analytics is the most popular solution due to its ease of access and deployment. Much like skiing, though, it’s easy to pick up but hard to master; users can often find their analytics setup broken or providing misinformation when adding seemingly simple tweaks.

KPI Setup

We’ll start at square one and identify what KPIs your marketing needs to succeed, and how Google Analytics can supply the data needed to smash them out of the park.

Tag Audit

Before adding anything new, we’ll comprehensively review your current tag setup and identify anything missing in your current tag setup. Our audit is a full breakdown of where your tags are operating and whether or not they work, including any actions required to fix them.

Implementation

Our implementation starts with our agreed KPIs and continues based on a custom GA strategy that meets those KPI requirements. From there, we can jump in and implement straight away, or provide a developer-friendly setup document to add to your development workflow.

Red Flags & Optimisation

By helping you through the setup process we’ll know what anomalies to look out for. We’ll find them and make sense of them for you.

After a few months, we’ll have enough data to further optimise your setup.

Tracking & Implementation

We offer standalone tracking & implementation services at a basic and advanced level, depending on your business needs.

Advanced Tracking & Implentation

Our advanced analytics service enables you to take your data to the next level through enhanced e-commerce and cross-domain tracking.

Cross-Domain Tracking

Google Analytics can’t track a user across two domains straight out of the box. We use Google Tag Manager to enable clear data transference between domains.

Basic Tracking & Implentation

If you’re struggling with revenue data, channel grouping, campaign tagging, or any of the GA essentials, you could find your data quality is substandard.

Our basics service helps you trust your data and get the clear picture you need to make marketing decisions.

Integration, Visualisation & Attribution

Data Integration

We can help integrate external data sources with Google Analytics to help you get the bigger picture.

Our data integration consultancy helps you understand which of the data sources you have access to can be integrated with GA. From offline data to backend systems and CRMs, getting all your systems working together means you can make quick, informed decisions.

Data Visualisation

We create custom reports in your GA setup to ensure you get the data you’re after without having to mess about.

Stakeholders and in-house teams will get a quick and clear picture of the information they need to make effective decisions, quickly.

Beyond reports, we can provide 3rd party tools to deliver early warning signals for anything amiss.

Attribution Modelling

Intelligent application of attribution modelling is essential to understanding what’s working well in your business. We consider your site and business strategy to ensure you’re 100% confident in the return that your marketing activities are providing.

Ongoing Support

Correct setup is the lion’s share of the work, but there will always be new campaigns, KPIs or business strategies that you may need help with.

Beyond the setup, we work on an agile basis to ensure that we continuously provide the best ROI for your digital activity.

Read more about our agile process.

  • Full Set-up & Support

    Google Analytics is the most popular solution due to its ease of access and deployment. Much like skiing, though, it’s easy to pick up but hard to master; users can often find their analytics setup broken or providing misinformation when adding seemingly simple tweaks.

    KPI Setup

    We’ll start at square one and identify what KPIs your marketing needs to succeed, and how Google Analytics can supply the data needed to smash them out of the park.

    Tag Audit

    Before adding anything new, we’ll comprehensively review your current tag setup and identify anything missing in your current tag setup. Our audit is a full breakdown of where your tags are operating and whether or not they work, including any actions required to fix them.

    Implementation

    Our implementation starts with our agreed KPIs and continues based on a custom GA strategy that meets those KPI requirements. From there, we can jump in and implement straight away, or provide a developer-friendly setup document to add to your development workflow.

    Red Flags & Optimisation

    By helping you through the setup process we’ll know what anomalies to look out for. We’ll find them and make sense of them for you.

    After a few months, we’ll have enough data to further optimise your setup.

  • Basic Or Advanced Tracking & Implementation?

    We offer standalone tracking & implementation services at a basic and advanced level, depending on your business needs.

    Advanced Tracking & Implentation

    Our advanced analytics service enables you to take your data to the next level through enhanced e-commerce and cross-domain tracking.

    Cross-Domain Tracking

    Google Analytics can’t track a user across two domains straight out of the box. We use Google Tag Manager to enable clear data transference between domains.

    Basic Tracking & Implentation

    If you’re struggling with revenue data, channel grouping, campaign tagging, or any of the GA essentials, you could find your data quality is substandard.

    Our basics service helps you trust your data and get the clear picture you need to make marketing decisions.

  • Integration, Visualisation & Attribution

    Data Integration

    We can help integrate external data sources with Google Analytics to help you get the bigger picture.

    Our data integration consultancy helps you understand which of the data sources you have access to can be integrated with GA. From offline data to backend systems and CRMs, getting all your systems working together means you can make quick, informed decisions.

    Data Visualisation

    We create custom reports in your GA setup to ensure you get the data you’re after without having to mess about.

    Stakeholders and in-house teams will get a quick and clear picture of the information they need to make effective decisions, quickly.

    Beyond reports, we can provide 3rd party tools to deliver early warning signals for anything amiss.

    Attribution Modelling

    Intelligent application of attribution modelling is essential to understanding what’s working well in your business. We consider your site and business strategy to ensure you’re 100% confident in the return that your marketing activities are providing.

  • Ongoing Support

    Correct setup is the lion’s share of the work, but there will always be new campaigns, KPIs or business strategies that you may need help with.

    Beyond the setup, we work on an agile basis to ensure that we continuously provide the best ROI for your digital activity.

    Read more about our agile process.

The Drum Social Buzz Awards
Content Marketing Association
The Drum Content Awards Finalist 2017
The Drum Dream Awards Finalist 2015
The Drum Content Awards Finalist 2017

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0800 122 3530