Q: How do you track attribution across channels?

We configure GA4’s attribution models to show your real customer behaviour instead of blaming the last click. Our UTM tracking ensures consistent measurement across all touchpoints. Email, social media, paid ads and organic search. We set the right lookback windows that match your actual sales cycle. Usually 30 days for new visitors, 90 days for conversions. Cross-device tracking connects user behaviour across phones, tablets and computers. For longer B2B journeys we track assisted conversions to show how blog content, email campaigns and retargeting ads work together before the final sale. This gives you visibility into the complete customer journey, not just the final click that gets credit.

Question 1

How much do your analytics services cost?

Accepted Answer

Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.
One thing is for sure, we aim for all our campaigns to wash their face in profitability.

Question 2

What’s included in a GA Health Check?

Accepted Answer

Our GA Health Check triages six areas: data collection, property setup, privacy/compliance, console hygiene, conversion tracking, and integrations. We score each, highlight critical gaps, and provide prioritised fixes. You get a clear roadmap to restore data trust and unlock insights.

Question 3

How do you structure tracking to reflect how our business actually works?

Accepted Answer

We set up your GA4 tracking to match your real business model. Whether you sell products online, generate leads, run subscriptions or have complex B2B sales. Instead of tracking random website clicks, we focus on events that connect to your actual KPIs and revenue. For online stores, we track more than just purchases. We look at cart additions, product views and checkout progression. For lead generation businesses, we focus on form submissions, content downloads and booking requests. We track both big goals like sales and smaller actions that show buying intent.
Things like scrolling through pricing pages or spending time on key content. This way your data actually shows how customers behave in your specific industry and sales process.

Question 4

How do you track attribution across channels?

Accepted Answer

We configure GA4&#8217;s attribution models to show your real customer behaviour instead of blaming the last click. Our UTM tracking ensures consistent measurement across all touchpoints. Email, social media, paid ads and organic search.
We set the right lookback windows that match your actual sales cycle. Usually 30 days for new visitors, 90 days for conversions. Cross-device tracking connects user behaviour across phones, tablets and computers.
For longer B2B journeys we track assisted conversions to show how blog content, email campaigns and retargeting ads work together before the final sale. This gives you visibility into the complete customer journey, not just the final click that gets credit.

Question 5

Can you track offline conversions like phone calls or in-store sales?

Accepted Answer

We import offline data via GA4’s Measurement Protocol or CRM integrations. Phone calls, in-store purchases, and lead downloads flow into GA4 as conversion events. This view connects digital campaigns to real-world outcomes, revealing the full impact of your marketing efforts.

Question 6

Can you integrate GA4 with our CRM or email platform?

Accepted Answer

Yes. We set up server-side Measurement Protocol or native integrations to sync GA4 with Salesforce, HubSpot, Mailchimp, and others. This connects user identities and offline actions, enabling true end-to-end attribution and personalised remarketing.

Question 7

Do you work with ecommerce-specific platforms like Shopify or WooCommerce?

Accepted Answer

Absolutely. We handle platform-specific challenges like Shopify’s theme structures or WooCommerce plugins, and map enhanced ecommerce events correctly. Our tracking implementation supports purchase events, product impressions, and checkout flows, ensuring your GA4 setup captures every transaction and customer journey detail.

Question 8

We already use Tag Manager. Why do we need your help?

Accepted Answer

GTM setup often drifts into tag sprawl, misfires, or privacy non-compliance. We audit your container, streamline triggers, enforce consent logic, and implement robust dataLayer standards. This ensures your GTM is a reliable engine, reducing noise and making future changes safe and efficient.

Question 9

Do we need Google Analytics 360?

Accepted Answer

GA360 suits high-volume, enterprise sites needing unsampled reports, roll-up properties, and service-level agreements. If you hit data limits or require advanced attribution and BigQuery integration at scale, GA360 delivers. For many brands, GA4’s free tier with BigQuery exports suffices. We help you assess which version aligns with your data needs and budgets.

Question 10

How do you protect data integrity and privacy across our tracking setup?

Accepted Answer

We implement GDPR-compliant configurations including proper consent management, IP anonymisation and data retention controls. Our approach includes privacy-focused tracking setups and secure handling of sensitive information. We future-proof analytics for ongoing privacy changes like cookie restrictions and evolving regulations. User deletion requests get handled properly and we ensure no personally identifiable information leaks into tracking data. Regular privacy audits verify compliance with UK and EU regulations. Data integrity measures include validation checks, consistent naming standards and backup procedures that protect against data loss.

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