Digital PR for

Brand Exposure

Driving Backlinks

Organic Traffic

We build relationships across the web to help amplify your brand and its message.

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Shining the Spotlight

A great idea means very little if nobody ever gets to see it. Digital PR & Outreach works to create valuable new audiences and, ultimately, gain links.

Our Digital PR & Outreach strategy focuses on crafting your brand stories so they reach and resonate with your target audience. We build relationships with journalists, bloggers and influencers to land your content in some of the best top-tier publications.

Digital PR & Outreach is your cheerleader, your biggest fan and can get your brand to the top.

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Talk to us today

0800 122 3530

Richard Waters
Sales & Marketing Director
hello@salience.co.uk

Contact

1

Build relationships

The key to gaining coverage on supreme, trustworthy channels is making solid connections that stick. That's why relationships are a core focus of our digital PR strategy.

Working with Salience, we have developed a clear understanding of our marketplace

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Eric Cooper

Director

2

Gain links

Links are and will continue to be a big driving ranking factor for search engine algorithms. Those established relationships help us to gain high-quality links, working to help you rank higher.

We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined

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Scott Greever

UK Managing Director

3

Increase authority

Gaining links will also go a long way in increasing your domain authority. Sites with more authority often see ranking benefits too, as Google is more likely to favour a domain and page with clear trust and authority signals from links.

I’m impressed with the knowledge and suggestions Salience have actioned to ensure our consistent improvement as a brand

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Paul Hambidge

Owner

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  • Link Reclamation and Recovery

    Growing your link profile is an exercise in managing risk. We’re constantly looking to get you the best and most relevant links with the smallest resource input possible.

    Link reclamation and recovery is the most effective first step.

    We monitor links pointing to your site so we can:

    • Redirect 404 pages with links
    • Recover pages that stop linking to your site
    • Claim unlinked mentions of your brand
    • Remove any nasties through disavows
  • Blogger Outreach

    Bloggers are your secret weapon. When implemented correctly, engaging the ever-growing blogging community is a powerful tool offering more consistency and flexibility than Digital PR.

    This approach is one of the most consistent ways to gain mid-tier links to your site or digital assets. When done as part of a wider PR mix, blogger engagement is invaluable. Gaining links in this way gives us more control over their placement and targeting by finding bloggers within your niche. Every link counts.

  • Digital Assets

    Too good to ignore, too difficult to copy. If you stick to this rule, you have the right start.

    Our digital assets come in many forms, but they all exist to gain links. Infographics, videos, quizzes, whitepapers and the rest.

    Whether it’s branded research or selfless insight that the press can’t resist, our story team love a good creative campaign.

    Chat to us today to see which digital asset will be right for you, your website and your audience to really deliver the online growth that you should be getting.

  • Content Marketing for Links

    Brands with purpose, TOV and strategy don’t need to try as hard to get links as those without.

    We work with your brand, eCommerce, content and digital teams to create and hone a content marketing strategy that creates traffic and links organically.

    Whether through digital magazines, advice centres or purchase-intent content, we help you become a go-to resource for journalists and bloggers to link to naturally.

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