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This is where you get your problem fixed. Save your team 12 months of guesswork.
This is where you get your problem fixed. Save your team 12 months of guesswork.
Digital PR is how you stand out in a saturated market.
Ranking first on Google is great, but commercial outcomes happen when your audience knows and trusts your brand. We work hand in hand with our clients, making a one-of-a-kind strategy to get their names out into the wider world.
We’ll secure media placements from week 1.
While you’ll see quick wins, the most impactful Digital PR is a long-term investment. Results grow as your brand’s credibility and media relationships deepen.
Relevance first PR – For a beauty brand, a placement in Glamour is far more valuable than a mention on a generic news site—because that’s where beauty fans go for inspiration and recommendations. We make noise where your customers are.
We succeed because our team combines the practices of PR, search & common sense marketing.
This puts your brand at the centre of consumer conversations, driving measurable revenue growth.
We start with focused onboarding. We learn about your business, goals and vision. Whether you want to boost your authority, promote a product or steer industry conversations. Big ideas win here, like how we produced a data set proving “scoucers dont get knocked out”.
We collaborate closely with your in-house PR team, merchandisers, writers and developers to refine, adapt to, and capture every media opportunity that your competition miss.
This keeps your brand relevant and your authority growing.
Our Digital PR Approach Has Three Parts
| PR Type | Role | Focus |
|---|---|---|
| Reactive PR | The foundation | Fast response to breaking news |
| Proactive PR | Keeps everything on track | Plans campaigns around upcoming events and topics |
| Expert-Level PR | Adds depth and authority | Leverages large data sets for lasting impact |
Reactive + Proactive = our bread and butter.
News moves fast, so we jump on trends. We run small, targeted campaigns for key products and categories. We use focused data, expert insight and eye-catching visuals to keep links coming in.
Expert-Level PR ties it all together.
We analyse big data sets to create standout, evergreen content. That delivers quick bursts of coverage and sustained organic growth.
Combine with our SEO service & you'll build a brand that cant be avoided.
We get coverage where your customers hang out on the web. Many only aim to reach more eyeballs via PR. We value making a meaningful impact on the humans who need your product. Relevance first.
“As a young website, getting our brand in front of customers & building high-quality relevant backlinks were always going to be a priority. Working with the Salience Digital PR team allowed us to achieve both of these aims in a short space of time. Within the first two months of working with Salience we were delighted to see our brand feature in top-tier publications such as Newsweek and The Guardian. They also secured us high-relevancy coverage in the homes and interiors press including Ideal Home & Home and Garden as well as the UK consumer press including the Daily Mail & The Sun placing us directly in front of new customers.”
Steve Payne
Head of New Channels
Expect top-end results to be obvious & attributable, revenue gains even more so. We value client input throughout strategy and ideation. When that awesome campaign lands, you can be proud that your input was there.
We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined
Scott Greever
UK Managing Director
The best backlink is one that your real customers click on. We prove the actual value of DPR efforts.
We gain coverage by providing value to the places your customers hang out.
We leave meaningful impressions on those humans.
Human First PR future-proofs backlink profiles. There are no vanity links that become wasted celebrations by the time the next algorithm update rolls around.
Working with the Salience team has been a delight. They are super quick and responsive, extremely knowledgable, great writers and have proven to have some great connections with journalists and publications worldwide.
Gaurav Sachan
Marketing Manager
Complete the form and discover the potential of Digital PR for your brand
Our relevance-first approach is what makes the difference. The vast majority of agencies prioritise the volume of links and DA scores, which is important, but it’s not what makes CFOs happy—that’ll be attributable to profit.
Relevance first PR builds brand in the places your customers hang out. More visibility from customers = more sales.
We create a real-time link tracker for daily result monitoring and arrange bi-weekly checkpoints to discuss the campaign progress. Additionally, we deliver comprehensive monthly reports and host quarterly planning sessions.
Links from week 1. Growing placements and link activity usually begin hitting home within 6–8 weeks. True impact on sales and SEO emerges as your audience engages those links.
Every campaign is custom-scoped. We’ll map targets, agree KPIs and build a plan that delivers profitable, scalable outcomes. Ask us for a quote.
Invite Us To Pitch. We’ll align on your goals, apply our Human First DPR values and kick off your first checkpoint.
Strategically creating, delivering and distributing valuable, useful and inspiring content to gain and maintain customers, without the hard sell.
