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Digital PR services that earn high-authority links & media coverage.

Trusted by some of the UK's leading brands

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We build a fast, reactive layer that keeps you visible whenever the conversation moves: rapid response to breaking news in your category, and plug-and-play comment from your experts, ready to go when journalists need it.

Reactive gets you in the room. Proactive keeps you there. We plan campaigns around upcoming events, seasonal moments and the topics your audience already cares about, with story angles built around your key products and categories.

Expert-level PR stitches it all together. Large, credible data sets and your in-house expertise become data-led stories only your brand can tell, and evergreen content that earns links for years, not days.

Every campaign is mapped to your SEO priorities, so links point at the pages that make money and strengthen your content. The same coverage now shapes what ChatGPT and Google’s AI Overviews say about you, so it builds your visibility in AI search too.

We’ll secure media placements from week 1. While you’ll see quick wins, the most impactful Digital PR is a long-term investment. Results grow as your brand’s credibility and media relationships deepen.

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About us

Week 1

First media placements

350+

Clients

35+

Industry awards

2009

In search since

Case Studies

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cases
Travel
Aerial view of a large cargo ship navigating turquoise waters, showcasing marine transportation.Aerial view of a large cargo ship navigating turquoise waters, showcasing marine transportation.
Travel
Content, Digital PR, SEO

Multi-Award Winning Travel Campaign

£10.5m revenue gain through multi channel search

84%
River cruise visibility
67%
Visibility in European tours
Retail
Skincare bottles on a person's back with soft lighting, promoting beauty products.Canned skincare product packaging displayed in a stack, mentioning Jesner Peel and Acne Control Peel.
Retail
Content, Digital PR

Building Beautiful Links Through Reactive PR

Strategic blend of Digital PR and SEO to amplify their brand's visibility and authority.

50%
Increase in brand searches
35%
Revenue increase

How we work

Weekly ideation sprints, so your brand leads the conversation instead of playing catch-up.

Research. A market and competitor PR audit analyses coverage patterns, backlink profiles and topical relevance to find the hooks only your brand can own.

Plan. Campaign calendars tied to real-world demand and search behaviour, with every angle mapped to your priority categories and revenue targets.

Pitch. Reactive comment within hours, proactive campaigns on a steady drumbeat, and data-led hero pieces, all pitched to curated media lists.

Measure. A real-time link tracker, monthly reports and quarterly planning sessions that tie coverage to rankings, referral traffic and revenue.

Relevance over reach

For a beauty brand, a placement in Glamour is far more valuable than a mention on a generic news site, because that’s where beauty customers go for inspiration and recommendations.

Most PR chases headlines. We chase relevance. Our team blends the best of PR, search and common-sense marketing to get your brand in front of people who are actually likely to buy from you.

The result is PR that’s always on, always relevant, and always pointing back to what actually matters: revenue, rankings and real customers.

That focus is why it works. Just My Look saw a 35% revenue increase through reactive PR, and Riviera Travel gained £10.5m in revenue through search.

Questions

Questions

Our Digital PR campaigns start from £6,000 per month, delivered through focused sprints that maximise impact—pricing scales with campaign complexity and target markets. We offer transparent dashboards and performance-based elements—you see exactly where the investment goes and what results it generates.

We’ll secure media placements from week 1. While you’ll see quick wins, the most impactful Digital PR is a long-term investment. Results grow as your brand’s credibility and media relationships deepen. As a guide:

In the first few weeks: reactive comment and quick-turnaround stories start landing coverage and links.

Within three to six months: proactive campaigns build a steady flow of relevant links, and rankings start to move for the pages they point to.

From six to twelve months: evergreen, data-led assets keep earning links on their own, and your brand becomes a go-to source for journalists in your niche.

Digital PR prioritises online publications, focuses on earning backlinks, and measures success through digital metrics like referral traffic and search rankings. Traditional PR emphasises broader brand awareness through offline media. We blend both approaches but optimise for search visibility and commercial outcomes.

A good link comes from a publication your customers read, covers topics relevant to your expertise, and drives actual referral traffic. We prioritise editorial coverage over directory listings, focusing on sites with engaged audiences rather than just high domain authority. Quality beats quantity, every time.

We begin by aligning digital PR objectives with your SEO north star, target keywords, topical authority gaps, and business KPIs. Every campaign concept maps to priority categories and revenue targets. We use competitive backlink audits to spot opportunities, then propose PR angles that drive links, search visibility, and qualified traffic to your high-value pages.

Yes, when done strategically. Quality editorial links from topically relevant sites boost your authority signals and can improve rankings for related keywords. We coordinate PR with your SEO team to ensure earned coverage supports your organic search objectives.

Yes. Models recommend brands with genuine authority, and Google explicitly warns against manufactured mentions. Our digital PR team earns the real thing: coverage, reviews and links from sources people already trust. The same campaigns that drive referring domains now also shape what AI says about you. See how we approach GEO.

We track earned links, referral traffic quality, brand mention sentiment, and search visibility improvements for target keywords. Our dashboards correlate PR activity with ranking changes and revenue impact. Success means measurable business outcomes, not just coverage reports that gather digital dust.

Not at all. We proactively generate campaign concepts based on trend analysis, competitor monitoring, and your business objectives. Our team brings fresh angles monthly, backed by data on potential impact. You review and approve, but the creative heavy lifting is ours.

We provide live dashboards showing real-time coverage, links, and traffic impact. Weekly updates highlight new placements and performance trends. Monthly reports analyse commercial impact and strategic recommendations. Communication flows through dedicated Slack channels and regular check-ins—no formal presentations unless you want them.

Salience were an absolute pleasure to work with, their personable approach, professionalism and extensive expertise across technical content ux and digital pr has helped elevate the brand, increase visibility and support brand awareness.

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Salience - Top Digital Agency
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EU search awards winner - Salience
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Is it salience you are looking for?

You are here to find untapped potential – This is where we step in.

Whether you call it a pitch or an audit, we will present a clear, actionable Human-First strategy for profitable customer growth. It’s worth an hour or two of your time; trust us..

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