Digital PR


Say no to linkbuilding. We put your brand, story and product where your audience actually hang out.

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Relevance-First Digital PR

Relevance, above all else.

We believe that the way for you to succeed in link-based search algorithms is through relevance-first Digital PR. Not outreach for SEO. Not link building.

We utilise what makes you unique to put you in front of your audience around the web. Developing entities around your brand, people and product to land coverage that drives brand salience, traffic and links.

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Talk to us today

01244 564 500

Richard Waters
Sales & Marketing Director
[email protected]



Build Your Brand

Brand building is still vital in a digital-first world. Be front-and-centre of the internet zeitgeist in your niche to increase brand search and demand.

“As a young website, getting our brand in front of customers & building high-quality relevant backlinks were always going to be a priority. Working with the Salience Digital PR team allowed us to achieve both of these aims in a short space of time. Within the first two months of working with Salience we were delighted to see our brand feature in top-tier publications such as Newsweek and The Guardian. They also secured us high-relevancy coverage in the homes and interiors press including Ideal Home & Home and Garden as well as the UK consumer press including the Daily Mail & The Sun placing us directly in front of new customers.”

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Steve Payne

Head of New Channels


Support Organic Performance

The way to succeed in link-based search algorithms is through relevance-first Digital PR. Not outreach for SEO. Not link building.

We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined

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Scott Greever

UK Managing Director


Coverage > Traffic > Revenue

Irrelevant links offer short-lived gain at best. Our Digital PR service uses a host of tools and tactics to ensure coverage lands where you audience actually exists.

Working with the Salience team has been a delight. They are super quick and responsive, extremely knowledgable, great writers and have proven to have some great connections with journalists and publications worldwide.

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Gaurav Sachan

Marketing Manager

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  • Reactive Tactics: Newsjacking & Trendjacking

    The essence of Reactive Digital PR is reacting to something newsworthy (with expert commentary, search data, and analysis.) These are usually quick and low-resource campaigns but can be hugely successful if you catch a trend at the right time. 


    We monitor the news in your niches and react to breaking news stories, with data, comments from our client or anything else relevant.

    This is extremely time sensitive.

    For a big breaking news story we look to get involved with commentary in around 30 minutes.

    We get ahead of this time constraint by a combination of breaking news alerts, and real-time monitoring on platforms such as Response Source and Twitter.


    As above but we monitor trends, this is the version usually most relevant to interiors, fashion or other lifestyle clients. Fortunately, this is not as fast-paced as newsjacking and we usually have a few days.

  • Reactive Tactics: Thought Leadership

    A spokesperson-centred approach where we focus our digital PR efforts on building the personal brand of subject matter experts, making you a thought leader in your industry.

    We work with you to craft a holistic on-page and cross-platform personal brand which showcases your expertise. This becomes a launchpad to engage in newsjacking, press interviews and profiles to build overall awareness and trust in both person and brand.

  • Digital PR Campaigns

Our Digital PR Software

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