Serious SEO for

Ambitious Brands

Agile Marketers

Award Winners

Search marketing is our forte. Our agile SEO strategies have been winning awards for a decade.

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Creating Competitive Advantage

Without SEO, you're invisible. A strong statement, but in the connected digital world, if you don't appear prominently in the search engines, you’re going to find it difficult to compete with those that do. Search engine optimisation aims to get your site ranking for the right terms in the best position possible. As an award-winning SEO Chester agency, our SEO services and approach are born from an agile mindset. You can't plan for the unplannable; Your site issues don't give you six months’ notice before they appear, so why should your SEO agency plan six months of activity before they start?

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0800 122 3530

Richard Waters
Sales & Marketing Director
hello@salience.co.uk

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OUR WORK IN SEO

Dreams

Using keyword research, page copy and reader profiles, we created a digital magazine to drive Dreams forward as the digital owners of sleep, boosting traffic and engagement.

Sunny

Changing perceptions of short-term lenders with a selfless content marketing campaign and page copy that drove SEO improvements.

Factory Direct Flooring

Improving user experience, SEO and conversion rate with a content led strategy, Advice Centre creation and site indexation fixes.

77 Diamonds

Producing a unique data piece gaining backlinks from high tier publications and increasing site visibility.

"Salience made the migration process simple, and the results have been incredible. Traffic, visibility, and keyword rankings have gone through the roof, and their continued brilliant support has helped us to capitalise fully on the benefits of the project." George Ferguson – AVADO
The Drum
CMA
The Drum
The Drum

This is how we do it.

1

Indexation

We do the hard work, so Google doesn’t have to. A clean, well-structured website that meets the latest search engine guidelines will always put you in the organic good books. We investigate, identify and fix so that you can start climbing up the rankings as soon as possible.

Working with Salience, we have developed a clear understanding of our marketplace

Eric Cooper

Director (Shake That Weight)

2

Content

Copy that gets you to the top and keeps you there. Rich, knowledgeable and unique content about your niche shows search engines you know your stuff. On-page content is vital for SEO but also helps to speak to your customers across the entire purchasing journey.

We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined

Scott Greever

UK Managing Director (Sunny)

3

Links

Proper link building works wonders. Earning engagement from trusted communities across the web lets search engines know you're the go-to source. We build quality links and monitor your link profile to give you better results.

I’m impressed with the knowledge and suggestions Salience have actioned to ensure our consistent improvement as a brand

Paul Hambidge

Owner (Factory Direct Flooring)

  • Site Migrations

    Everything above …plus… 301s mapping, Tech specifications, Auditing, Risk Analysis Site migrations are one of the most cost and resource-intensive actions you can take with an online business. It’s a chance to change things for the better, but in the same vein poses a significant risk to your organic revenue if shortcuts are made during the migration process. Every one of the sections above must be considered for site migrations – that’s standard. But there are a few extra bits that need to be considering…

    Tech Specifications

    There will always be a ‘100% need this’ list when it comes to technical specifications for your site that change depending on what you’d like to achieve. Before development starts, we provide a series of definite actions concerning all agencies, developers and other team members that, if followed, will put your new site in the best position for organic success once live. Auditing An extension of the technical specifications; we audit your new site on your development server to ensure your organic visibility is waving, not drowning when it goes live.

    Risk Analysis

    Development, hosting, payment providers, SEO, PPC… the list of agencies involved in a big migration goes on. As the project deadline looms completion, it’s easy to overlook certain shortcomings in favour of getting it done. But what’s the risk to your organic revenue? Whether you’re looking at your lowest ever visibility post-live or your highest, it’s important for stakeholders to understand revenue implications immediately after, and in the months beyond after hitting the big red button.

    301 Mapping

    Particularly pertinent with large e-commerce sites. Telling Google where your old site pages went seems simple enough to talk about, but can quickly turn to an incomprehensible task. We look after your 301 mapping process so that every old page points to where it should, and every new page honours that redirect with appropriate.

  • Site Architecture

    The architecture of your site encourages users to navigate it in a certain way and gives search engines clues about what you’re most invested in. Good site architecture can greatly improve your visibility, but also your user metrics and revenue. Keyword Strategy The bigger they are, the harder they fall. We work with you to improve your keyword strategy, ensuring you have clear and diverse keyword targeting across your site. This prevents search cannibalisation and means that search engines can correctly attribute visibility to keyword clusters at a subfolder and category level rather than single pages. Navigation Whether it’s the main CSS navigation of your site, footer navigation or otherwise, the internal links within are solid signals on your most important pages. We review and improve your navigation structure so your best pages get their best chance at success. Category Structure For e-commerce sites, category and subcategory pages are often the big-ticket items in search. Improving category structure enhances a search engine’s ability to assess their semantic relevance and rank everything within them accordingly.

  • Site Speed

    A fast site is an absolute necessity if you want good ROI from digital, and yet it’s one of the first things to get hit. Development bolt-ons, outdated code and unwieldy imagery added by blog teams. They creep up over time, subtle at first yet damning to your visibility when you notice. Site speed Slowers The list of issues that can affect your site speed is monstrous. To name a few so you believe we’ve been around a bit: Javascript rendering Bloated CSS & image files Server response time Redirect misuse Unnecessary code Our initial time with you is led by a discovery audit in which we identify the biggest issues affecting your site, of which page speed always features. We work with your developers through bite-sized actions to get the biggest improvements, fast.

  • Penalty Recovery

    Manual Penalty? Surely Not You’re unlikely to see a manual penalty hit your Search Console inbox this side of September 2016, after real-time Penguin became part of Google’s core algorithm, but that doesn’t mean Google’s ban hammer doesn’t have a tangible effect on your visibility and revenue if it deems your online activity wanting. Now, smaller changes are more frequently added to the core algorithm, and with the exception of some obvious offenders – interstitials, anyone? – figuring out what you did wrong can quickly turn into a whodunnit of digital marketing practices. We use our principles of indexation, content and links to assess your site and figure out what needs tweaking and how much to tweak it before Google puts you back in their good books. Future proofing Depending on the scale of the problem, it’s not always a precise science, but that doesn’t mean there’s no science; Have a fast, indexable site with quality content and links to serve a searcher’s intent, wherever you appear in the search. It sounds so simple…

"Working with Salience, we have developed a rich source of informative content around sleep, which drives regular social engagement and web traffic to our site" Dhiresh Hirani, Digital Marketing Manager (Dreams)

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