SEO Agency & Consultancy

Award Chasers

AGILE Thinkers

Status Breakers

Search marketing is our forte. Our agile SEO strategies have been winning awards for a decade.

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Unstick your search marketing

The digital world moves fast, so why do agencies plan 12 months of activity during the pitch process?

Instead, our many award-winning campaigns revolve around agreed-upon goals and targets rather than tasks planned 12 months previous. With agile SEO and a multidisciplinary team of tech, content, design, and commercial-focused SEOs, we regularly analyse performance to ensure your brand is best set for success. And with that agile methodology at heart, we can morph to your current goals and challenges as often as they change. Our SEO team span numerous industries and verticals too from e-commerce SEO to B2B lead generation.

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Talk to us today

01244 564 500

Richard Waters
Sales & Marketing Director
[email protected]


Our Case Studies


Using keyword research, page copy & reader profiles, we created a digital magazine to establish Dreams as the owners of sleep.


Changing perceptions of short-term lenders with a selfless content marketing campaign and page copy that drove SEO improvements.

Factory Direct Flooring

Improving user experience, SEO and conversion rate with a content led strategy, Advice Centre creation and site indexation fixes.

77 Diamonds

Producing a unique data piece gaining backlinks from high tier publications and increasing site visibility.

"Salience made the migration process simple, and the results have been incredible. Traffic, visibility, and keyword rankings have gone through the roof, and their continued brilliant support has helped us to capitalise fully on the benefits of the project." AVADO

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The Drum Social Buzz Awards
The Drum Dream Awards
The Drum Content Awards

How we do it


Access to a team of experts

Every campaign gets the attention it needs from our technical and content strategists, working closely together alongside paid media, digital PR, and account managers to uncover the route to success. As part of the onboarding process, we do a deep-dive into your current performance and goals to leave no stones unturned, then prioritise our strategies to suit what most affects the business goals you are working towards.

Working with Salience, we have developed a clear understanding of our marketplace

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Eric Cooper



Cohesion and consultancy

We love to work with buyers, merchandisers, devs, and writers to support your team along this journey and beyond – even if we decide to part, the value you get from working with Salience continues. The more knowledgeable you and your team are about what we do and vice versa, the more we see performance bloom. We’ll talk to you about market pricing fluctuations, new to market trends and bespoke ways to use content to maximise new and returning users.

We’ve been amazed at the success of this campaign in driving engagement with customers and prospects we never would have imagined

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Scott Greever

UK Managing Director


Bespoke weekly sprints

Every sprint is planned that week so we can pull the latest performance data, take reactive requests, and get the most value out of every minute we spend on your site. We take our time to collaborate, assess, and fine-tune every task, ensuring it aligns with goals and furthers progress. Our teams are deeply involved with their clients, learning their site and performance inside-out. With weekly check-ins against goals, you can trust they'll be ahead of the game when it comes to responding to change and identifying opportunity.

I’m impressed with the knowledge and suggestions Salience have actioned to ensure our consistent improvement as a brand

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Paul Hambidge


Our Expert Tools

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  • SEO Consultancy

    We pride ourselves on delivering campaigns that are transparent and effective, that deliver growth and success. We leverage the diverse skills and expertise across our team to give you the tools to improve your performance – no secret sauce here, just teamwork and a shared vision.

  • Site Migrations

    Not to brag, but since 2009, we’ve become experts in eCommerce SEO – handling the complex and ever-changing retail landscape with experienced finesse. Our agile methodology allows us to be reactive to market fluctuations, respond to user data, and stay ahead of your competitors. You’re ROI-focused, so we’re ROI-focused – we’re not solely interested in improved rankings and user experience, we’re interested in the results which affect your top line – and we’ll report back on that too.

  • Mobile SEO

    Now the world is at it’s most connected, mobile SEO is in the driving seat. With mobile-first indexing, regardless of the device your traffic originates, it’s imperative to consider mobile experience. Our technical gurus – from Shopify to Magento and Hybris experts – are well versed in all things mobile, providing clear solutions on everything from Core Web Vitals to conversion-focused buying journeys.

  • Local SEO

    We’ll help you capture local rankings with a bespoke strategy for your website and industry to drive geo-targeted traffic to optimised pages. Through a detailed campaign of creating localised content, optimising Google Knowledge Panels, weaponising social media engagement, and showcasing customer reviews, you can get in front of the most valuable users. And if you’re looking to use digital to drive more in-store revenue, we’ll use our long-earned experience with brick-and-mortar brands to help digital support your wider marketing efforts.

  • Page Speed

    A fast site is an absolute necessity if you want good ROI from digital, and yet it’s one of the first things to get hit. Development bolt-ons, outdated code and unwieldy imagery added by blog teams. They creep up over time, subtle at first yet damning to your visibility when you notice. We’ll identify any page speed issues and work with your developers through bite-sized actions to get the biggest improvements, fast.

  • E-E-A-T

    Experience. Expertise. Authority. Trustworthiness. One of the main concerns for websites and content on the Internet is: can it be trusted? Building website trust is an ongoing process, which is why the Salience Trust Audit includes both short-term and long-term strategies. Our findings will help you promote expertise, authority & trust, futureproofing your website against further Google algorithm updates.

  • International SEO

    Despite our SEO agency being based in Chester, we work with clients across the globe. From fashion houses in Amsterdam to medical practitioners in the USA, we’ve built up a solid team of technical and content SEOs who know how to push your results in the areas you need them to succeed. Our international SEO audit will review your website’s global signals, and provide suggestions to fix, improve or implement international SEO best practice.

    Related: A Beginners’ Guide to International SEO


  • Structured Data

    The right structured data can give Google an improved understanding as to the intent of a given page and improve click-through-rate thanks to rich snippets displayed on the SERP. From organisation, product, FAQ, and review & aggregate rating, we’ll help you command real estate and boost performance.

    Related: A Guide to Implementing Structured Data and SCHEMA Markup

  • Algorithm Recovery

    On a daily basis, Google releases changes or updates to their algorithm to improve their search results. Unfortunately for some website owners, this can mean a decline in their traffic and visibility, especially if penalised by the more severe Google algorithm updates. We’re upfront about the fact there are no immediate fixes, but we’ve been in the biz long enough to know the road map back to success. Trust us to support you there.

    Related: How To Compile & Submit A Google Disavow

  • Organic & PR Link Building

    What are Algorithm Penalties?

    Long gone are the days of buying links to artificially inflate your site – our links are earned through quality content, cutting-edge ideas, and an on-the-pulse PR approach. We only care about links that are going to give your site authority and good standing in your industry, so you can rest assured that every part of your campaign is designed to deliver value you can see.

"Working with Salience, we have developed a rich source of informative content around sleep, which drives regular social engagement and web traffic to our site" Dreams