Our Content Marketing Approach.

Content marketing is strategically creating, delivering and distributing valuable, useful and inspiring content to gain and maintain customers, without the hard sell.

Our content marketing approach is search focused, persona-driven, and lean. It gives our clients an owned audience who'll buy, buy, probably do all the stuff they normally do in life, but also buy again.

We focus on meeting the needs of your customers across the three core areas of their journey to purchase, awareness of your brand, consideration or your products or services and finally giving them the confidence and intent to purchase.

Each piece of content from product or service descriptions through to show stopping digital PR is created with clear and concise goals that can be measured on your bottom line.

Even if you don't think you need content marketing, you probably do.

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Talk to us today

0800 122 3530

Richard Waters
Sales & Marketing Director
hello@salience.co.uk

Contact

01

Increased sales

By reaching potential customers with useful and engaging content, you can increase sales reliably and at scale, appealing to customers at all stages of their consumer journey.
02

Building a loyal owned audience

Your social media activity is living on rented land. Bring the audience to your site and they're on your terms. An effective content marketing strategy will increase consumer retention, engagement and, again, sales.
03

Measurable ROI

Content marketing can be measured directly, with proper goals. While we're not averse to looking at brand reach, it comes with hard stats that prove the ROI of your efforts.
04

Empowering SEO

SEO and Content Marketing are old mates. Together, they enable you to create valuable content that other sites will link to while increasing the volume of semantically relevant content on your site. That's good for robots and humans.

Get Started.

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This is how we do it...

Content Strategy

Content sits at the heart of all your digital channels.

It’s one of the biggest services we offer, and one of the best investments you can make for your site.

Content strategy isn’t all about creation. It’s about looking at your existing assets and seeing what can be used where or what can be done to enhance or monetise it.

Got a whole bed of content going nowhere? We’ll give it a purpose. Only writing for half of your target market? We’ll show you how to appeal to them all. Not even sure how much content you have? We’ll set the record straight.

Leave it to us.

 

Content Marketing Strategy

Once your content strategy is in place, we can start creating new badass content. First, we need to know the brand, the audience and the market.

During our content discovery process, we map out who’s doing well in your market already and why what they’re doing is successful. Then we see where opportunities lie and fill the gaps.

We build customer profiles and workshop ideas with your insight and help, and we create content frameworks to give us all the best head start.

Why do we do all this? People expect an experience that is not only high quality but also tailored to them.

And we all remember the 7 ps of planning.

Digital Magazines

Because nobody wants to read a company blog.

This is the place where your awareness content sits. Those articles and assets that engage users in a selfless way.

Your brand magazine is the place where you can show off your tone of voice and outline exactly who you are as a company. The shed load of traffic is pretty good, too.

It’s your company’s sub-brand, ideal for those in a reputation-impacted industry to build a new name independent of your full site.

The end game is to create a magazine that subscribers flock to again and again. This is your owned audience.

Find your niche and serve it well.

 

Editorial Content

The delicious filling within your magazine sandwich.

Your editorial articles give you the voice to discuss newsworthy trends and celebrate seasonality. They also give your company the best chance of ranking for popular search terms that your main site won’t.

We create content when it’s needed and when it serves a purpose. This keeps you current, vibrant and en pointe.

We’re specialists in editorial, so expect nothing less than our A game.

 

Influencer Content

‘I saw Cady Heron wearing army pants and flip-flops, so I bought army pants and flip-flops.’

If Mean Girls taught us anything, it’s that influencers are so called for a reason.

Using carefully selected experts in your market, we can engage audiences that we otherwise might not reach. We’ve had designers, psychologists, marines, explorers, sailors, hotel inspectors to name a few.

What does that do for your business? It makes you relevant, desirable and salient.

Resource Hubs

Like Wikipedia but reliable.

Also known as consideration content, this is the place to answer all your FAQs properly.

We find these FAQs either from your FAQ section (if you’re handy enough to have one) or mostly through keyword and market research.

Advice centres can have articles, guides, eBooks, assets and tools, all in the name of education. Evergreen stuff that’ll stay relevant for years.

People who come to you for advice are more likely to trust you.

Trust equals investment. Investment equals revenue.

 

Shoppable Content

If you’ve already got the customer on site, with your stellar resource content, the next step is to enhance their shopping experience.

Providing product links, images and recommendations along with your words gives them a resolution.

Shoppable might sound complicated, but once set up you won’t need a developer to do the work for you (sorry Dave).

Some cool things you can do with shoppable content:

  • Take a live version of your XML shopping feed into WordPress – any content editor can build shoppable experiences across all points of the user journey
  • Intelligent product replacement – so you don’t end up with a blank space when your product goes out of stock
  • Hotspot imagery – great for fashion, offers click-to-buy features on editorial images

Answer their question. Solve their problem. Increase your sales.

 

Visual Assets

The things that make you go ‘oooh’.

Infographics, quizzes, surveys, Tinder profiles, posters, floor plans, interactives and tools.

That’s just some of what we’ve made in the past. But they don’t just sit there looking pretty.

Links are and will remain the primary driver of search engine algorithms.

Visual assets give us the ability to gain better links. They are also a lot more difficult to plagiarise.

If you can dream it, we can build it.*

*As long as it’s digital.

Don’t be sending us your flatpacks.

Video

Exactly what it says on the tin.

81% of businesses use video as a marketing tool. Some things you have to see to understand. Others just look cooler as a video.

It’s instant gratification. Sit back, relax, enjoy this engaging thing we made.

Whether you want a series of vox pops, a detailed tutorial or a video asset, we’ll make it work.

Dare us.

Content Optimisation

Getting your content to the top when we know it can be done.

Content optimisation works because it takes a job you’ve already done well and, using SEO insight and market knowledge, makes it perform better.

Tired of being on page 2 for a juicy term? We eat drink juicy terms for breakfast. And by drink we mean we get you on page one.

Doing it proactively means we spend resource wisely. We don’t waste our time or your money. And we’ll only do it if we truly think we’ll get results.

 

How we optimise

It all depends on what you need.

Optimisation can range from changing a few H2s on a blog post to combining posts together to stop them cannibalising each other for the same keyword.

Some things we might pick apart when optimising your content:

  • How can we get more traffic to it?
  • How can we make it an integral part of the user journey (enhanced with shoppable content and good CTAs)?
  • Is it easy to navigate?
  • Does it meet Google’s accessibility standards?
  • Is the UX on point?

It takes your content from unseen to top of the SERPs.

Whether a simple tweak or a big overhaul, the results speak volumes. And it’s all tailored to you.

  • Content Strategy

    Content sits at the heart of all your digital channels.

    It’s one of the biggest services we offer, and one of the best investments you can make for your site.

    Content strategy isn’t all about creation. It’s about looking at your existing assets and seeing what can be used where or what can be done to enhance or monetise it.

    Got a whole bed of content going nowhere? We’ll give it a purpose. Only writing for half of your target market? We’ll show you how to appeal to them all. Not even sure how much content you have? We’ll set the record straight.

    Leave it to us.

     

    Content Marketing Strategy

    Once your content strategy is in place, we can start creating new badass content. First, we need to know the brand, the audience and the market.

    During our content discovery process, we map out who’s doing well in your market already and why what they’re doing is successful. Then we see where opportunities lie and fill the gaps.

    We build customer profiles and workshop ideas with your insight and help, and we create content frameworks to give us all the best head start.

    Why do we do all this? People expect an experience that is not only high quality but also tailored to them.

    And we all remember the 7 ps of planning.

  • Digital Magazines

    Because nobody wants to read a company blog.

    This is the place where your awareness content sits. Those articles and assets that engage users in a selfless way.

    Your brand magazine is the place where you can show off your tone of voice and outline exactly who you are as a company. The shed load of traffic is pretty good, too.

    It’s your company’s sub-brand, ideal for those in a reputation-impacted industry to build a new name independent of your full site.

    The end game is to create a magazine that subscribers flock to again and again. This is your owned audience.

    Find your niche and serve it well.

     

    Editorial Content

    The delicious filling within your magazine sandwich.

    Your editorial articles give you the voice to discuss newsworthy trends and celebrate seasonality. They also give your company the best chance of ranking for popular search terms that your main site won’t.

    We create content when it’s needed and when it serves a purpose. This keeps you current, vibrant and en pointe.

    We’re specialists in editorial, so expect nothing less than our A game.

     

    Influencer Content

    ‘I saw Cady Heron wearing army pants and flip-flops, so I bought army pants and flip-flops.’

    If Mean Girls taught us anything, it’s that influencers are so called for a reason.

    Using carefully selected experts in your market, we can engage audiences that we otherwise might not reach. We’ve had designers, psychologists, marines, explorers, sailors, hotel inspectors to name a few.

    What does that do for your business? It makes you relevant, desirable and salient.

  • Resource Hubs

    Like Wikipedia but reliable.

    Also known as consideration content, this is the place to answer all your FAQs properly.

    We find these FAQs either from your FAQ section (if you’re handy enough to have one) or mostly through keyword and market research.

    Advice centres can have articles, guides, eBooks, assets and tools, all in the name of education. Evergreen stuff that’ll stay relevant for years.

    People who come to you for advice are more likely to trust you.

    Trust equals investment. Investment equals revenue.

     

    Shoppable Content

    If you’ve already got the customer on site, with your stellar resource content, the next step is to enhance their shopping experience.

    Providing product links, images and recommendations along with your words gives them a resolution.

    Shoppable might sound complicated, but once set up you won’t need a developer to do the work for you (sorry Dave).

    Some cool things you can do with shoppable content:

    • Take a live version of your XML shopping feed into WordPress – any content editor can build shoppable experiences across all points of the user journey
    • Intelligent product replacement – so you don’t end up with a blank space when your product goes out of stock
    • Hotspot imagery – great for fashion, offers click-to-buy features on editorial images

    Answer their question. Solve their problem. Increase your sales.

     

  • Visual Assets

    The things that make you go ‘oooh’.

    Infographics, quizzes, surveys, Tinder profiles, posters, floor plans, interactives and tools.

    That’s just some of what we’ve made in the past. But they don’t just sit there looking pretty.

    Links are and will remain the primary driver of search engine algorithms.

    Visual assets give us the ability to gain better links. They are also a lot more difficult to plagiarise.

    If you can dream it, we can build it.*

    *As long as it’s digital.

    Don’t be sending us your flatpacks.

    Video

    Exactly what it says on the tin.

    81% of businesses use video as a marketing tool. Some things you have to see to understand. Others just look cooler as a video.

    It’s instant gratification. Sit back, relax, enjoy this engaging thing we made.

    Whether you want a series of vox pops, a detailed tutorial or a video asset, we’ll make it work.

    Dare us.

  • Content Optimisation

    Getting your content to the top when we know it can be done.

    Content optimisation works because it takes a job you’ve already done well and, using SEO insight and market knowledge, makes it perform better.

    Tired of being on page 2 for a juicy term? We eat drink juicy terms for breakfast. And by drink we mean we get you on page one.

    Doing it proactively means we spend resource wisely. We don’t waste our time or your money. And we’ll only do it if we truly think we’ll get results.

     

    How we optimise

    It all depends on what you need.

    Optimisation can range from changing a few H2s on a blog post to combining posts together to stop them cannibalising each other for the same keyword.

    Some things we might pick apart when optimising your content:

    • How can we get more traffic to it?
    • How can we make it an integral part of the user journey (enhanced with shoppable content and good CTAs)?
    • Is it easy to navigate?
    • Does it meet Google’s accessibility standards?
    • Is the UX on point?

    It takes your content from unseen to top of the SERPs.

    Whether a simple tweak or a big overhaul, the results speak volumes. And it’s all tailored to you.

  • Client Story

    Dreams Logo

    Establishing Dreams as the 'owners of sleep', creating a brand new digital magazine Sleep Matters Club which now has a readership of 90,000.

    Read the Story

    Dreams Case Study
  • Client Story

    Factory Direct Flooring Logo

    A content-led SEO solution which addressed technical site issues and developed a new advice centre, resulting in an ROI of 10.5 and improvement across the board.

    Read the Story

    Factory Direct Flooring Case Study
The Drum Social Buzz Awards
Content Marketing Association
The Drum Content Awards Finalist 2017
The Drum Dream Awards Finalist 2015
The Drum Content Awards Finalist 2017

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0800 122 3530