As a search marketing agency that work with some of the top sites within this market, we help to discover what can allow markets to expand, grow, and perform until their sizzling at the top of the SERPs.
Total expenditure by consumers on food and drink has continually been on the rise over the last couple of years. In 2018 the market grew by 2.9% making it worth around £226bn. With production efficiency and new technology innovations, the competitiveness within the food and drink industry is increasing.
In a recent survey, it was discovered that the British population try to support British farms by purchasing food produced within the UK. 78% of those surveyed agreed that this was important. According to the survey, 40% even thought that British food tasted better! Only around half of the food produced in the UK is supplied to the UK. Almost 30% is currently supplied by European countries.
With food and drink contributing around £31.1bn to the economy, it is no wonder that the industry employs over 450,000 people. As the population increases, so does market demand, meaning it is expected a further 140,000 people will need to be recruited by 2024.
If you thought there were only festivals for music, you thought wrong. There is a growing obsession for food and drink festivals not only in the UK but globally. It is estimated that 15% of the population who attend festivals spend around £250 whilst there. Although many festival-goers believe food and drink at these events is overpriced, it doesn’t seem to stop them spending. In the past few years, there has been an explosion in food and drink festivals as popularity for street food and veganism continues to rise.
With all the continual shifts and growth in the food and drink market, it is more important than ever to be focusing on your SEO. Our reports will give you superior insight into your competitor’s strategy and will reveal unique keyword opportunities allowing you to successfully meander the everchanging environment.
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