10 minutes Reading time
20 pages Length
Updated Aug 2019
Subscription services are a modern luxury that send a little package of joy through the door every week or month. One such product in the overall subscription box market is snack boxes. Companies deliver snacks to your home or place of work, ranging from healthy snacks and protein bars to sweets from around the world.
We’ve looked at the top sites within the market to discover who’s making the most of this landscape and who is struggling. As this is quite a niche market with even narrower niches within, you may not need to do a huge amount to make a massive difference to your site’s performance.
Industry variance is the average of how much visibility change there has been. When analysing the visibility across the market, we calculated a -41.52% increase in the online market size. Because of the nature of the figure, we sourced data of smaller players in the market in order to give an accurate picture of market change.
Despite the industry losing visibility overall, the majority of the top ten players in the market have had visibility improvements:
1. graze.com (-40%)
2. wearetribe.co (-31%)
3. tokyotreat.com (+320%)
4. taffymail.co.uk (+33%)
5. thesweetclub.co.uk (-50%)
6. sourcedbox.com (+50%)
7. cocoacrave.co.uk (+67%)
8. officepantry.co.uk (+150%)
9. snackcrate.com (+100%)
10. radiancecleanse.com (-50%)
After the top two, visibility drops significantly. Companies in this sector could make huge strides with more focus on their SEO strategies.
The term ‘snack box subscription’ (search vol, 260) has had a 167% increase in searches over the past five years. Unlike recipe boxes which tend to peak around January, the searches here are during summer months; May, June and August.
Looking at Google Trends data can help you to plan your marketing campaigns better – particularly your paid media campaigns.
There isn’t a huge amount of search volume around related keywords in this sector. However, as the market isn’t too saturated with competition just yet, you can still get big wins if you optimise your site well for these keywords. If 40 people are searching every month for ‘gluten free snack box subscription’ and you’re the only one on the market offering this service, that’s a potential of 40 new customers per month through organic searches alone.
For subscription box services, social is a gigantic part of their online marketing. Whether it’s remarketing or just building up your brand image, audience trust and showing off your products, social media channels can be the perfect place to make your name.
Despite this being a pretty small market, brands who are doing social well have decent owned social scores.
The top five sites for social are:
Graze is very active on social media and they use each channel to its strength. On Facebook, they use videos and post links to polls to help users feel a part of their brand.
On Instagram, they post images of their products, informational fact images and they repost customer images.
These are all great ways of bringing in new customers – especially using influencers or positive customer feedback which gives new customers the trust to take a chance on your product.
Tokyo Treat appeals to Japan-lovers by highlighting fun snacks from the country amidst advertising their boxes. They also host competitions, encouraging more engagement with their brand.
Snack box subscription services don’t have brick and mortar stores – this means all your revenue is generated online. People won’t stick around waiting for slow sites to load, so page speed should be high on your list of priorities when it comes to SEO.
The fastest five sites in this market, calculated using Google PageSpeed Insights, are:
Better page speed can increase your rankings as it’s one of Google’s key ranking signals.
Get in touch with us to discuss any of our points in more detail. If you want to speak to us right now, start a live chat.