2024 Nicotines Products Retailers Market Performance Report

E-cigs, otherwise known as vapes, are a big deal these days. Whether people are using them to wean off of cigarettes, or just enjoy the flavours and varieties on the market, you’ll often see someone with a vape in hand around the UK.

That’s why we’ve cast our eyes on the e-cigs market, looking through all the options in the market to see who’s brands and stores have people flocking to them, and who may be a bit dusty on the shelf.

We've thoroughly examined extensive data and statistics to offer you a detailed perspective on the current market landscape. Our findings will assist you in assessing competitors, recognising leaders, and highlighting areas that may require additional focus for success.

Interested in the latest trends and insights within the e-cigarette industry? Complete the form at the top of the page, and we'll promptly deliver a complimentary copy to your inbox. For a sneak peek, read on!

When there’s so many options, getting ahead is tricky. That’s why it’s impressive when you look at where Vape UK, Vapestore, and Alectrofag stand compared to the competition. Vape UK and Alectrofag in particular have been making huge strides, sitting at 1st and 3rd place respectively. Vape UK has a huge difference on the last year, with 206% and rising, while Alectrofag sits at a stunning 256%. Vapestore, meanwhile, has a very respectable 38% in hand, showing that slow and steady still works.

Still, for every set of winners we applaud, there’s the losers who sadly sit on the other side of the spectrum. For this market, that’s Vampire Vape, at a -13% position from before, followed by E-Cigarette Direct, with -19%, and Vaping360 with -63% from the previous year.

Don’t feel too bad if these are your brands. You may be down, but you’re not out. Look to see what the leaders are doing, and take a look at your own strategies. Or, if you want an extra leg up, speak with us about how we can help work with you to improve your reach across the board.

Interested about where your brand stands in this report? Get your free copy now.

As with other industries, establishing a robust online presence and effective digital outreach is key in the e-cig sector. It's not only about ensuring customers remember your brand but also inspiring them to enthusiastically share their experiences, emphasising the need to both showcase your brand and create buzz across various platforms. From TikTok to Instagram, a broad online reach is vital. You can make a bigger impact with clever optimisations on social media and search engines alike.

So, we've started putting together a digital reach leaderboard in our reports. We look at how often brands are searched each month and their social media activity to see who's really making waves online compared to others in the industry.

Of course, in the world of e-cigs it’s no shock that Vape would do so well at this. Not only do they have the de factor term people tend to use these days as their brand and url, they’ve also got over 95000 brand searches monthly. That’s no small number when you consider just how common vapes are these days.

Second place here goes to Vape Shop, with a respectable but notedly lower figure of 45000 brand searches a month. When you consider just how powerful it is to have the keyword “vape” alone in this space, it does make sense, and considering Vape Shop stands above a sizable part of the market, it’s no less impressive for them to be second.

To see how your brand stacks up, feel free to download the free report now.

For those familiar with our previous reports, you know we enjoy diving into keywords. While the spotlight usually shines on high-volume search terms, it's often the smaller players that propel brands forward in a big way. They offer less competition but greater potential for conversion!

So, in the realm of e-cigarettes, what's the deal with keywords? Where are the best opportunities? Are they mainstream heavyweights or more niche? Let's take a quick peek.

Location, kit, and mods:

Some industries have very specific niche keywords that can give a bit of a leg up on the competition. When it comes to vapes and e-cigs, however, the pool is a bit different. Terms like “vape shops near me” lead the way with 62000 monthly searches, showing people prefer quick and local in many instances. But, that’s not all we’ve managed to find; there’s a trend towards modifying the vape itself that reflects in the keywords!

For instance, “vape kits” has a decent 3600 search volume behind it, with “vape mods” following on 1700. These may be smaller numbers than those seeking local shops, but if you specialise in these products targeting these more heavily may just net you the conversions you’re after.

There’s also a healthy amount of searches for those wanting a nicotine-free e-cig experience; “nicotine free vape” sits pretty at 9400 monthly searches. On the flipside, those looking for the more niche “nic salts” are 6900 searches deep. Can you give them what they’re looking for?

When you're shopping online, do you read reviews? Most likely, you do. That’s why controlling those reviews is crucial for your brand’s reputation and Google ranking. Google considers reviews when determining rankings.

Customers rely on reviews to decide if a purchase is worth it, focusing on quality and price. Many do thorough research before deciding. So, it's vital to manage reviews, whether they’re on your site or platforms like Trustpilot. A brand with a great reputation stands out and gains an edge.

To help with this, we’ve analysed Trustpilot reviews for all e-cig brands, crunched the numbers, and put together our findings in a report. This lets you see who’s leading and use that info to boost your own rankings.

Here are the top 5 brands with the best online reputation:

• 88vape.com
• vapeclub.co.uk
• totallywicked-eliquid.co.uk
• vapesuperstore.co.uk
• onepoundeliquid.com

Actually, it's completely free. That's right – you won't pay a dime. Why? Because we’re all about fostering strong relationships with brands like yours and being your perfect partner! So, get your hands on the free report now by filling out the form above.

Can't spot your brand in the report? No worries! Just shoot us a message, and we'll whip up a customised report just for your brand, hot off the press and straight to your inbox.

If you want any more information about the report itself or are curious about how we make our bespoke SEO strategies for brands we work with, please get in touch today.