Brands Featured

  • Gamucci
    Gamucci
    Electric Tobacconist
    Electric Tobacconist
    Jac Vapour
    Jac Vapour
    LiQuid
    LiQuid
    Logic
    Logic
    Simply Eliquid
    Simply Eliquid
    UK ECIG STORE
    UK ECIG STORE
  • V2 Cigs
    V2 Cigs
    Vape Club
    Vape Club
    Vaporfi
    Vaporfi
    Vaporized
    Vaporized
    VIP Electronic Cigarette
    VIP Electronic Cigarette
  • theelectroniccigarette.co.uk
  • totallywicked-eliquid.co.uk
  • vipelectroniccigarette.co.uk
  • onepoundeliquid.com
  • electrictobacconist.co.uk
  • juul.co.uk
  • aspirecig.com
  • blu.com
  • ukecigstore.com
  • ecigarettedirect.co.uk
  • electronic-cigarettesco.co.uk
  • vapeclub.co.uk
  • vapeuk.co.uk
  • buyv2cigs.co.uk
  • vapour.com
  • vapestore.co.uk
  • smoko.com
  • ecigclick.co.uk
  • ecigwizard.com
  • logicvapes.co.uk
  • 10motives.com
  • jacvapour.com
  • liberty-flights.co.uk
  • socialiteszero.com
  • kik.co.uk
  • vampirevape.co.uk
  • phoenixeliquid.co.uk
  • vapouriz.co.uk
  • vpz.co.uk
  • joyetech.co.uk
  • gamucci.com
  • vapemate.co.uk
  • vapesuperstore.co.uk
  • simplyeliquid.co.uk
  • govype.com
  • apolloecigs.co.uk
  • vapour-hut.co.uk
  • ecigs-direct.com
  • misthub.com
  • vaporfi.com
  • tablites.com
  • thebestecigarette.co.uk
  • ivgeliquids.com
  • liberro.co.uk
  • sparksecigs.co.uk
  • veppocig.com
  • vapour-room.com
  • vividvapours.com
  • debangstix.com
  • vaporized.co.uk
  • ok-ecig.com
  • thee-cigshop.co.uk
  • freshmist.co.uk
  • stockport-e-cig-company.co.uk
  • matchlessecig.co.uk
  • zeusgroup.uk
  • magicalflavour.com
  • smisscigarette.com
  • vapepal.co.uk
  • vapeaspain.com
  • lipsfrance.com
  • voopootech.com
  • vapedinnerlady.co.uk
  • pompvape.com
  • vapecanal.co.uk
  • ideervape.com
  • vapesolutions.com
  • magnifecig.co.uk
  • vapourcigarette.co.uk
  • nicocig.co.uk
  • supreme-imports.co.uk

Show More Brands

What to expect inside

  • E-cigarette retailers market performance report cover
  • E-cigarette retailers organic Visibility
  • E-cigarette retailers organic visibility winners and losers

Latest insights

  • juul.co.uk has the best Brand Reach Score in the industry
  • totallywicked-eliquid.co.uk has a high visibility in content keywords as well as commercial terms
  • Sites that have grown considerably in SEO visibility YOY are:theelectroniccigarette.co.uk, electrictobacconist.co.uk and juul.co.uk
  • Sites that have lost visibility in the last year are: blu.com & logicvapes.co.uk

10 minutes Reading time

22 pages Length

Report Updated February 2020

What this E-Cigarette Retailers report is all about...

We’ve removed the smokescreen in front of the electronic cigarette (e-cig) industry and uncovered whose SEO is blowing big clouds and whose is losing its flavour.

We’ve taken the plunge and analysed a wide range of statistics and data to bring you a comprehensive view of how the market is performing. Wielding this data, you’ll be able to have an eagle eye on your competitors, allowing you to copy and paste their winning strategy, as well as avoid the mistakes they may be making.

This report identifies and measures essential variables, such as visibility, page speed, and keyword opportunities. Additionally, exclusive variables such as social score, brand reach, and online reputation are also calculated – stats only available in our reports.

This is crucial tool you need in your SEO arsenal. Download the report and give yourself an unfair advantage in the e-cig market today.

The winners and losers in the online e-cig industry

The e-cig market is looking relatively strong this year with an overall market increase of 20%. Despite this large increase, there has been a lot of volatility in the top brands with some experiencing an increase as much as 7000%.

Interestingly, it’s the large brands which have been hit heavily, decreasing in visibility as much as 77%. One brand in particular went from an online visibility of 2000 to 500!

To get an exclusive insight into which brands are on the rise and which are crashing and burning, download our in-depth report now.

Which are the biggest online e-cig sellers in 2020?

Here is a quick rundown of the top 10 sites:

  1. theelectroniccigarette.co.uk
  2. totallywicked-eliquid.co.uk
  3. vipelectroniccigarette.co.uk
  4. onepoundeliquid.com
  5. electrictobacconist.co.uk
  6. juul.co.uk
  7. aspirecig.com
  8. blu.com
  9. ukecigstore.com
  10. ecigarettedirect.co.uk

Which online e-cig sellers have seen the biggest growth in 2020?

  1. theelectroniccigarette.co.uk (299%)
  2. electrictobacconist.co.uk (812%)
  3. juul.co.uk (1875%)
  4. ukecigstore.com (7580%)
  5. vipelectroniccigarette.co.uk (33%)

Which online e-cig sellers have seen the biggest losses into 2020?

  1. blu.com (-77%)
  2. logicvapes.co.uk (-73%)
  3. 10motives.com (-74%)
  4. govype.com (-94%)

Keyword opportunities for online e-cig sellers

The e-cig market is a competitive one to say the least. Many of the keywords available are in the 70-80 range in terms of competition. Despite this, many brands are doing well given the competitive climate.

For the most competitive term in the industry – e cigarette – Totally Wicked and The Electronic Cigarette are taking the top two sites, absorbing all the search volume that comes along with having those higher spots. Notable mentions also include VIP Electronic Cigarette and JUUL which sit lower down the page.

Moving to the second most competitive keyword – vapor cigarettes – a different story unfolds. The market leaders are nowhere to be seen with the exception of VIP Electronic Cigarette which sits in position 2. Many of the sites present on the SERPs include the likes of Amazon, NHS, Wiki, and Harvard; these are sites wouldn’t expect to see for this search.

For the third most competitive – e cig battery – we see the market leader (The Electronic Cigarette) taking the top spot again. Interestingly, smaller brands such as The Magic Mist and ELeaf are claiming the second and third spots. It would be intriguing to see what they’re doing to get these great positions.

As well as high competition keywords, our report also investigates opportunity keywords. These are keywords which are high in search volumes and low in competition. More often than not, brands are unaware of these easy opportunities sitting right beneath their nose.

Category Gaps with High Search Volume

There’s a huge opportunity at present for brands to start including additional categories on their website which target low hanging fruit keyword opportunities. A lot of the opportunity keywords found in our analysis are related to products which many large brands aren’t capitalising on.

To put this into the perspective of search volumes, brands on this list could claim up to 5K in impressions if they were to include just two of the opportunity keywords into their category SEO plan. That could amount to thousands in additional revenue.

Interested in discovering these keywords for you, your team, and your company? Download the report now.

Informational Guides and Content

One of the opportunity keywords in our report revealed educational/informational-based content on the SERPs. Brands are yet to take full advantage of the lucrative content marketing opportunities in the vaping market; the opportunity keywords our report found are evidence of this.

E-cig brands should aim to start producing more informational content which captivates their desired customer. Creating high-quality content has a number of beneficial effects for your company, including a reputation boost, perceived expertise, and greater authority in the e-cig space. All this can result in more sales and top of mind awareness.

If you’re looking to bolster your content marketing for 2020, get your hands on this report now. Download it above.

Online e-cig sellers and social networks

The report also looks into social networks and how the brands are handling their social strategy. Social is a crucial element of every business and if you’re falling behind with your social presence, you’ll be losing out on customers and community development.

Brand reach is also investigated to see which brand is receiving the most brand searches online. This metric is a good indication whether or not your top of mind awareness marketing is performing well.

This report is a bit of a strange one as there isn’t a correlation between brand searches and social score – something that is often present in other reports. The brand with the largest social score is Vape Canal with a score of 1620. They have the majority of their likes on Pinterest. They do, however, have a very good Twitter account with a follower count of around 12K.

Second best social score comes from Voopoo Tech, which as a social score of 645. They have an great Instagram account which has almost half a million followers. On this social network, the brand posts a lot of product pictures along with the occasional meme. Each post gets thousands of likes. Given that the page is primarily product marketing, it’s impressive to see them doing so well. These are definitely one to watch.

In terms of brand searches, JUUL is taking the top spot. This is to no surprise though as the brand is huge in the States and is slowly coming over shores. At present, JUUL is receiving 110K searches a month for their site and products.

Which online e-cig sellers have the fastest page speed?

You don’t want your customers waiting around for your site to load – they certainly won’t. If your site has a slow loading speed, your customers are going to bounce away impatiently and may even shop on your competition’s site.

In order to make sure your satisfying your customers and optimising the user experience, you need to be optimising for speed.

Here’s what PageSpeed Insights identified as the top 5 fastest brands:

  1. nicocig.co.uk
  2. vividvapours.com
  3. vapepal.co.uk
  4. vapour-room.com
  5. sparksecigs.co.uk

Read more about the importance of page speed here.

Is this Report Expensive?

All our reports are free. We collect data from various markets we would like to work with and know more about. Feel free to download the report above.

Download the report now.

Where’s My Brand?

If you can’t find your brand in our report, there’s no need to worry. Get in touch with us and we can give you a personalised copy of the data as well as a free audit of your site.

If you want know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.


How do I get the report?

You can get this report for free by filling in your details at the top of the page. Once complete, your report will be emailed to you.


Where’s My Brand?

If you can’t find your brand in our report, there’s no need to worry. Get in touch with us and we can give you a personalised copy of the data as well as a free audit of your site.


Which online e-cig sellers have seen the biggest growth in 2020?

The top 10 list of e-cigarette retailer brands based on their overall visibility is as follows:
<ol>
<li>theelectroniccigarette.co.uk</li>
<li>totallywicked-eliquid.co.uk</li>
<li>vipelectroniccigarette.co.uk</li>
<li>onepoundeliquid.com</li>
<li>electrictobacconist.co.uk</li>
<li>juul.co.uk</li>
<li>aspirecig.com</li>
<li>blu.com</li>
<li>ukecigstore.com</li>
<li>ecigarettedirect.co.uk</li>
</ol>


Which online e-cig sellers have seen the biggest growth in 2020?

<ol>
<li>theelectroniccigarette.co.uk (299%)</li>
<li>electrictobacconist.co.uk (812%)</li>
<li>juul.co.uk (1875%)</li>
<li>ukecigstore.com (7580%)</li>
<li>vipelectroniccigarette.co.uk (33%)</li>
</ol>


Which online e-cig sellers have seen the biggest losses into 2020?

<ol>
<li>blu.com (-77%)</li>
<li>logicvapes.co.uk (-73%)</li>
<li>10motives.com (-74%)</li>
<li>govype.com (-94%)</li>
</ol>

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