10 minutes Reading time
20 pages Length
Updated September 2019
Meal delivery services are no new idea – meals on wheels services have existed for decades, mainly providing food to elderly or disabled people who struggle to cook for themselves. Now, the service has expanded towards the health market, providing ready prepped meals for those on strict diets such as body builders and those wanting to improve their physiques.
We’ve looked at this market to see who’s taken this service from the delivery van to the web successfully. As we’ll see, it could be as little as a few small tweaks that will get your site performance soaring.
The industry variance for this market shows that, overall, visibility has dropped by 32% year on year. However, the top ten companies have mainly seen improvements.
1. wiltshirefarmfoods.com (+33%)
2. oakhousefoods.co.uk (+1%)
3. apetito.co.uk (+15%)
4. balancebox.com (-82%)
5. purepackage.com (+58%)
6. resultplan.com (+100%)
7. detoxkitchen.co.uk (-46%)
8. gourmade.com (+100%)
9. freshfitnessfood.com (-82%)
10. chefonboard.com (+367%)
Visibility is low across the board for this market, but after the top three it drops to below 100. There are ways to improve visibility significantly which we can discuss after doing a 30 minute audit of your site.
The term ‘meal delivery’ (search vol, 2,400) has had a 1025% increase in searches in the last 5 years. The terms ‘meal prep delivery’ (search vol, 2,400) and ‘meal delivery service’ (search vol, 1,300) have also increased in searches over time by 225% and 316%, respectively.
If you’re struggling to go after the high competition keywords with large search volumes, focus on the slightly longer tailed keywords or keywords with lower search volumes such as ‘fresh meals delivered’ (search vol, 480) or ‘meal plan delivery’ (search vol, 480).
Depending on your demographic, using social media could be one of the best ways to progress your company and gain a bigger audience. Social media channels allow you to show potential customers who you are, your brand ethics, testimonials of products from other customers and valuable content.
The top five Meal Delivery social sites were:
Wiltshire Farm Foods has gained its top spot for the highest number of brand searches by a clear mile. Their owned social score is extremely low in comparison.
This is understandable, given that the demographic for this company is older customers such as retired people who may not use social media.
This is an entirely different audience to Kettlebell Kitchen which produces prepared meals for those looking to optimise their diet for health and fitness reasons.
Their social media feeds are filled with images of their food including pictures of staff preparing the products. They also host competitions, promotions and customer images.
If you’re in the fitness space, it’s likely that using social media, including paid ads, could pay off and provide you with a great return on investment.
Part of the reason people choose to pay for meal delivery services is they don’t have the time to prepare and cook special meals. So, what makes you think they’ll stick around waiting for a slow webpage to load?
Making your site fast is one of the best ways to improve your user experience and, in turn, your SEO.
The five fastest meal delivery sites are:
Find out why page speed is so important.
Think we can help you make your site better, faster and stronger? Contact us or start a live chat.