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Updated March 2022
In the Salience Index, we dig in and analyse sectors of the market and how they’ve performed over the year. This report is delivering you a brand-new analysis of the meal kit delivery market. You’ll discover the ins and outs of your competition’s online marketing strategy, enabling you to learn exactly what they’re doing to achieve top tier results.
We delve deeper into practical metrics such as search visibility, keyword opportunities and page speed so you can gain further insight into the meal kit delivery market. Further metrics such as social scores, brand mentions, and review scores have also been included.
If you want to discover the ins and outs of SEO and other online marketing avenues within the meal kit delivery industry, you can download this Salience Index for free for more information on trends and competitor insight!
Visibility is looking very appetising in the meal delivery market this year as the market has grown by an overall 71%. We’ve got a list of top 5 winners that have seen the biggest growth in the year, a few are big brand names such as Gousto and Hello Fresh.
Here are the top 5 winning brands in the meal delivery service. They’re ones to look at if you’re looking to up your SEO game:
These are massive growths in the past year, with the rise of working from home, and healthy eating, these allow people to meal prep without leaving their home. These are also great for those learning to cook, or who have gotten into cooking as a hobby.
But we’ve also seen some losses, here are the top 5 losing brands in the meal delivery service industry:
We’ve included the full breakdown of these brands, and what they are doing (or not doing!) to improve their online marketing strategy in our free index report.
There are lots of opportunities for meal kit delivery services to capitalise on the existing market. There are plenty of keywords with high monthly searches, including ‘meal delivery services’ and ‘meal prep delivery’ which get around 4.4K monthly searches. Other opportunity keywords include meal delivery around dietary needs such as vegan, vegetarian, and plant-based, which is an increasing trend. If brands were to get top spots on these search terms, they would see a significant boost to their bottom line.
In terms of search interest in general, Google Trends indicates that interest is growing in this market since the ongoing pandemic, as it is a much easier way for people to get their food to their cupboards. But meal delivery services are also a great way for people to meal prep, and with the trend of healthy eating, it is a great tool for people to use. All in all now is a good time to start investing in SEO.
Social media is essential if you’re looking to engage with your audience online and create a loyal following of consistent consumers. However, mastering social is harder than it looks. It takes some brands years to manifest a following on social but when they do, they can begin to generate a significant amount of additional revenue.
It’s for this reason that we include a social media and brand awareness analysis in our reports. You’ll get an opportunity to get a bird’s eye view of your competition’s social strategy so you can have success sooner rather than later.
The top five meal delivery brands on social sites are:
Here we can clearly see 3 of the brands that are the top winners, meaning social media presence has a great effect in terms of visibility. With Hello Fresh on top with a total social following of 2,633,214! We can also see that 3 of these are jumping on the board of healthy meal prep services, and all of these offer vegan, and vegetarian meals, which proves the ongoing trends affect social media as well.
If you’re not satisfying your customers with a fast site, your online conversions will suffer. People don’t have the tolerance to wait around for a slow loading site, and if you’re not optimising for speed, your customers will go elsewhere for their items/services.
Because page speed is so important, we include it in our analysis to see which sites are performing the best.
We have identified the fastest sites in the meal delivery industry as:
You can find out why page speed is so important here. But even here we can see a brand that was included in the top 5 winners, so Riverford is racing ahead in terms of page speed, social, and visibility.
If you want to learn more about the meal delivery sector and ways that your brand can dominate the SERPs this year, then download our full market report for free for all the information.
Or, If you’d like a personalised report including your brand, feel free to get in touch and we’d be happy to serve your brand based on the same metrics included here. Want to know how we can help your site? Simply contact us today and we’ll point your brand in the right direction.