10 minutes Reading time
1-50 Brands ranked
Updated July 2021
It’s that time in the year where we crack open the Sports Nutrition market to see what makes it tick. We’ve dived into the online brands within and pulled out all the moving parts involved in their online marketing strategy, delivering it to you in an organised report that you can download for free.
Inside, you’ll discover all your biggest competitors’ secrets to how they’re achieving better results online. With this information at hand, you could add some serious clout to your marketing machine to create impressive result for you and your brand in the coming months.
If measurement of visibility, page speed, social score, and brand reputation are important in your online strategy, this report will be your personal skeleton key to the online world. Simply plug the strategies you discover within into your brand and see it rocket.
Tired of waiting around? Want a personal copy of this report for yourself? Use the form above and get your free copy now.
The sports nutrition industry hasn’t seen a whole lot of action this year. In fact, the entire online market has shifted downward by a mere -0.11%. Although this loss is barely noticeable, there have been some big swings within the brands themselves. Let’s take a look.
Winners this year include big brands like My Protein and PhD, which saw gains of 13% and 118% respectively. Bulk also saw impressive gains this year, achieving a visibility boost of 100%. Given that these are large brands, it’s good to see they’ve been tightening up their strategy and seeing good results.
Of course, not every brand did this well in 2021. Big brand BodyBuilding.com lost -28% in organic visibility. As they’re so big on content, could this be a content-related hit? Powerhouse Fitness saw similar losses, totally to -16%. These brands could use some TLC.
Want to see where your brand came in our visibility league table? Get the free report now.
Here is a quick rundown of the top 10 sites:
Digital brand reach is essential in this day and age. You need to be pushing your message out to the masses and making sure they know and remember who you are. With tools like social media, branding and brand reach are easier to achieve than ever before.
To help you understand how your brand and others have done in terms of digital brand reach, we’ve created a digital brand reach league table. This takes social media engagement and online brand mentions to create a comprehensive analysis of all the sports nutrition brands.
The brands doing the best for digital brand reach is My Protein. This well-known brand gets 368,000 searches a month and has an owned social score of 5314. This social score might seem high, but for this industry it’s actually not the best. That medal goes to Bodybuilding.com, with a score of 10,323.
The fitness and sports nutrition industries are very popular on socials. Influencers and brands share workouts and fitness inspiration regularly. It’s an industry with a lot of passion, hence why the social scores are a bit inflated.
Nonetheless, there is still a lot to learn from these brands, especially content-driven sites like Bodybuilding.com. If you’re looking to improve your reach this year, analysing the best in the industry and studying their strategies could be a fruitful exercise.
Want to see where you and your brand came in the digital brand reach league table? Get the free report now using the form atop this page.
With household brands like Holland and Barrett, Bodybuilding.com, and My Protein in your industry playing field, it’s safe to say the sports nutrition market is a competitive one. The same can be said for the SERPS as well, with many keywords sitting in hard to reach places.
These ‘high competition’ keywords often have a lot of search volume and high commercial intent, making them sought-after keywords that can have a profound impact on the bottom-line for the brands who snag a spot on their results pages.
We analyse these keywords so you can see who’s sitting pretty at the top. With this insight, you can mimic what you see and snatch those positions from under your competitions’ noses.
For quick reference, the most competitive term in the online sports nutrition space is “supplement”. Who would have guessed!? This term receives 90,500 searches a month and has a competitive rating of 75/100. It’s safe to assume getting this keyword would require a well thought out strategy and a fairly big budget.
However, despite its competitive nature, the keyword has already been captured by a few of the brands in this report. Simple Supplements has landed a top spot for this competitive keyword, and they’re not even in the top 10. Nice work! Holland and Barrett take the very first spot, however. This is to be expected as they’re a massive brand with a lot of authority.
The fact Simple Supplements is up there on the first page is huge. Despite being a smaller brand, they’re competing with the likes of Holland and Barrett. If you’re looking for fresh SEO tips this year, they could be a brand to watch.
Get more high competition terms to add to your campaign by downloading your free copy of the report now.
As well as high competition keywords, opportunity keywords are also important as they allow smaller brands to claim significant spots on Google with little authority. For this reason, we go out of our way to find these opportunities and deliver them on a silver platter.
These keywords require special consideration and usually require certain content elements if brands stand a chance at rankings. Here’s some of those elements we spotted when doing our own research.
One of the keyword trends immediately spotted in the data was the prevalence of vegan-specific keywords. Especially the ones associated with probiotics and vitamins. There seems to have been a steadily rising interest in vegan supplements over the years, and it appears the intent is still not being satisfied.
If you’re a smaller brand reading this, looking for a way to move around the big brands and achieve good results, having a vegan multivitamin and probiotic category could be your one-way ticket. Of course, it would have to be optimised with good content depth, but it’s definitely possible.
Want to see more keyword opportunities like this to add to your campaign? Get the free report using the form above.
Trust is a key component in the buying cycle. If consumers don’t trust your brand, they won’t buy from you. Google also has a stance on the idea of trust, particularly when it’s ranking sites. If your site isn’t conveying enough trust, Google won’t give you a lot of ranking weight.
One characteristic that sports nutrition brands need to nail is reviews, especially ones online. Brands should be actively managing their online reputation and the reviews their site is picking up, displaying them on-page for all to see.
We analyse online reviews in our sports nutrition report and see who’s performing the best. With this insight, you’ll be able to see which competitor is outperforming yours in terms of reputation and spy on what they’re doing to get such positive reviews.
Here are the top 5 brands who are crushing it in terms of online reputation:
Want to see where your brand ended up? Get the report now.
Page speed something every sports nutrition brand needs to be aware of. We shouldn’t have to tell you page speed is important at this stage, you should already be aware of the repercussions of having a slow site.
Not only will customers be unhappy, Google will too. It is your job to make sure your sports nutrition brand’s site is running smoothly online.
Because this is such a crucial element, we perform a page speed analysis on all the sports nutrition brands in the report, so you can see how the competition are handling this element.
Here’s what PageSpeed Insights identified as the top 5 fastest sports nutrition brands:
Interested to see where you came? Get the free report now.
Read more about the importance of page speed here.
Our reports are free, you just need to fill in the form at the top of this page. We perform all this research to build bridges with brands in industries we want to work in. See this is as a free gift from us to you.
Sometimes, certain brands don’t full within our criteria for inclusion. However, if this happens and your brand was missed, get in contact asap. We will put together a personalised report including your brand, so you can see how you shape up against the competition.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.