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It’s that time in the year where we crack open the supplement market to see what makes it tick. We’ve dived into the online brands within and pulled out all the moving parts involved in their online marketing strategy, delivering it to you in an organised report that you can download for free.
Inside, you’ll discover all your biggest competitors’ secrets to how they’re achieving better results online. With this information at hand, you could add some serious clout to your marketing machine to create impressive result for you and your brand in the coming months.
If measurement of visibility, page speed, social score, and brand reputation are important in your online strategy, this report will be your personal skeleton key to the online world. Simply plug the strategies you discover within into your brand and see it rocket.
Tired of waiting around? Want a personal copy of this report for yourself? Use the form above and get your free copy now.
The supplement market is looking a little temperamental with some brands remaining constant, some dropping, and others souring up into the top 5 pack. Overall, however, the supplement market hasn’t had any mind-blowing growth – it’s remained a nice comfortable 0%.
Despite this, brands like My Protein have had visibility improvements upwards of 200%, moving up 5 positions in our visibility league table. They’re not the big winners though, as Maxi Muscle have almost doubled, shooting up the rankings by 39 places! Clearly, they’re doing something right when it comes to their online strategy.
However, as you’ll discover later, Bulkpowders.co.uk have been making some big moves in the world of migrations, moving all their sites into Bulk.com. Below, we’ll dive deeper into how this has affected their SEO strategy.
All these brands and more are featured in the supplement market report. You’re one step away from getting this valuable information in your hands. Fill out the form above and get your free copy now.
Here is a quick rundown of the top 10 sites:
Bulkpowders.co.uk took some big leaps and bounds into a new project in 2020, as it looks like they’ve migrated their country-specific sites into one domain – Bulk.com.
Out tech team took a small glance at the site to see how the migration went and everything seems to be in good shape. However, if you’ve ever been through a migration before, you’ll know about the risks and headaches that come with it.
Despite having what seems to be an OK migration, Bulk’s visibility has tanked. They’re now the biggest loser in this year’s report, clocking in at a loss of -96%. Of course, this could pick up again in the coming weeks as Google indexes pages and ranks appropriately, but it still isn’t an ideal scenario.
With our spot check, it appears they’re in need of a content prune following this project, as there are a few low-quality pages that have no purpose existing. Additionally, they’re using bulk.com/uk as their UK site, which wouldn’t be a recommendation given the UK is their main market (as far as we can see).
There’s definitely a lot to think about with this change and it’ll be exciting to see how this site develops in the coming months
With household brands like Holland and Barrett, Bodybuilding.com, and My Protein in your industry playing field, it’s safe to say the supplement market is a competitive one. The same can be said for the SERPS as well, with many keywords sitting in hard to reach places.
These ‘high competition’ keywords often have a lot of search volume and high commercial intent, making them sought-after keywords that can have a profound impact on the bottom-line for the brands who snag a spot on their results pages.
We analyse these keywords so you can see who’s sitting pretty at the top. With this insight, you can mimic what you see and snatch those positions from under your competitions’ noses.
The most competitive keyword in the supplement market is ‘protein’. This keyword has over 60K searches a month and has to be one of the most popular supplements available, especially to gym goers and workout enthusiasts.
On the SERPS, you’d think many of the above brands would appear, right? This is not the case. Clearly, the intent behind this search is not completely commercial, as many of the search results are informational articles from sites like Live Science and Healthline. Supplement brands like Holland and Barrett sit lower down the page in position 8. If the commercial brands want a better spot, they should start to look at satisfying intent better.
Although brands are struggling for the above generic term, more specific searches, such as ‘whey protein’, bring up more fruitful results. My Protein and Holland and Barrett are right at the top, signifying the commercial intent behind this search. Once again, however, once you begin to move down the page, informational articles begin to arise. This content is definitely doing well for this industry. Smaller brands should take that as a hint, just saying.
Nonetheless, if you’re looking for more insightful data such as this, download your free copy of the report now using the form above.
As well as high competition keywords, opportunity keywords are also important as they allow smaller brands to claim significant spots on Google with little authority. For this reason, we go out of our way to find these opportunities and deliver them on a silver platter.
These keywords require special consideration and usually require certain content elements if brands stand a chance at rankings. Here’s some of those elements we spotted when doing our own research.
As we’ve already stated a couple of times now, search intent seems to be key when succeeding in this industry. Even with the harder to reach terms, making sure you have pages targeting searcher’s intent properly is important if you want to be noticed by Google.
This fact remains consistent when looking at the results for some of the easier, opportunity keywords in our report. For example, this site ranks in position 3, just below My Protein:
If your site has better metrics than these, you shouldn’t be outranked by it. However, they’re clearly satisfying intent better than the competition, hence the better position.
Want to get your hands on the keywords that we found in our research? Get your hands on the report now.
Leeching off another brand name is a great strategy if your want to take advantage of the audience that brand has already built. One way you can do this is by ranking for branded keywords, and our report found ton of brand-related keywords you could easily create categories around.
Many of these branded keywords produce results pages containing smaller, lesser-known brands with lower authority. If a larger brand were to create a category surrounding one of these keywords, they could quickly improve their visibility.
Want to see what these branded keywords look like? Fill in the form above and get your hands on the report now.
Social media a powerful tool for pushing your brand message and engaging more with your target audience. If you do it right, you can successfully build a solid audience of people who will share your content and buying your products.
To understand the social playing field for the supplement market, we analysed the social profiles of all the brands within the report, as well as the brand mentions they receive online. With this, you’ll be receiving in-depth insight into how your competition operate on social, so you can replicate their success and strategies in your own campaigns.
The best brand on social in the supplement market is Bodybuilding.com. Although they don’t have the largest number of brand mentions due to their brand being the site itself, they have a enormous following on social that is worth raving about. In terms of raw data, they have a social score of 10447, which is gigantic by any reference point.
When looking at the social accounts, it’s clear why they do so well on the social and content marketing side of things. They post a lot of motivational content, along with videos containing fitness training. They also have hilarious videos describing and framing certain body types through a character selection menu as if it were a video game. These videos get tons of views.
Bodybuilding.com also works with influencers and piggybacks existing audiences to grow their own.
Overall, their strategy is awesome and is definitely one smaller brands should pay attention to. If you want to discover more social media strategies like these, get your copy of the report now.
Trust is a key component in the buying cycle. If consumers don’t trust your brand, they won’t buy from you. Google also has a stance on the idea of trust, particularly when it’s ranking sites. If your site isn’t conveying enough trust, Google won’t give you a lot of ranking weight.
One characteristic that supplement brands need to nail is reviews, especially ones online. Brands should be actively managing their online reputation and the reviews their site is picking up, displaying them on-page for all to see.
We analyse online reviews in our supplement report and see who’s performing the best. With this insight, you’ll be able to see which competitor is outperforming yours in terms of reputation and spy on what they’re doing to get such positive reviews.
Here are the top 5 brands who are crushing it in terms of online reputation:
Page speed something every supplement brand needs to be aware of. We shouldn’t have to tell you page speed is important at this stage, you should already be aware of the repercussions of having a slow site.
Not only will customers be unhappy, Google will too. It is your job to make sure your supplements brand’s site is running smoothly online.
Because this is such a crucial element, we perform a page speed analysis on all the supplement brands in the report, so you can see how the competition are handling this element.
Here’s what PageSpeed Insights identified as the top 5 fastest supplement retailer brands:
Read more about the importance of page speed here.
Our reports are free, you just need to fill in the form at the top of this page. We perform all this research to build bridges with brands in industries we want to work in. See this is as a free gift from us to you.
Sometimes, certain brands don’t full within our criteria for inclusion. However, if this happens and your brand was missed, get in contact asap. We will put together a personalised report including your brand, so you can see how you shape up against the competition.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.