Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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100
Brands ranked
Updated July 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Salience is big on gains. Digital gains, that is – we always want to see who’s ahead of the game when it comes to the sports nutrition industry. So, we’ve done our research and planned our “upper body day” by putting in the work to find the brands with the biggest punch in the market. Of course, we’ve also looked for those that may need a bit of coaching to get back on track, too.
Our eCommerce SEO team explored all the data, trends and statistics to create this in-depth report on the market, to see how it’s performing. With all this data in your hands, you can plan the best regimen to get your own brand into its best shape.
Sound good? Then fill in the form at the top of the page to get your free copy sent directly to your inbox. Or, if you want to check the basics beforehand, keep reading.
2024 wins & losses
The average visibility changes across supplement brands saw a 9% decrease over the last 12 months, suggesting that it may be a good idea for brands within this space to get a precise and targeted search strategy in place.
Despite a 22% decrease on last years traffic scores, Holland & Barrett has clinched the top spot for visibility scores this year, beating MyProtein to first place by a significant margin. The health and wellness retailer surpassed MyProtein’s visibility score by a whopping 1.2 million points, underscoring a dominant lead in the market. This substantial gap indicates Holland & Barrett's strong online presence and effective digital strategies. Meanwhile, MyProtein, despite securing the second position, has considerable ground to cover to match Holland & Barrett's impressive performance.
On the other hand, Brtisihcannabis.org saw a 71% decrease in traffic compared to last year, causing a drop of 46 places in the ranking, leaving them humbly at 76th place out of 100.
Which brands have the most traffic?
These five brands are ones to keep an eye on, making waves with their impressive growth! Their efforts have been picked up on by search engines so we would advise that you pick up on them too!
1. Holland & Barrett
2. MyProtein
3. Huel
4. BodyBuilding.com
5. Vitabiotics
Which brands have the least traffic?
On the opposite end of the scale, these 5 brands ranked the lowest based on their traffic scores over the last 12 months.
1. Sci mix
2. Barebells
3. Fit Cookie
4. Biomel
5. Reflex Nutrition
Brand awareness superstars in the supplements market 2024
Brand awareness is a huge part of overall success for any brand, it analyses how well-known your brand is in the space. Our report data allows us to identify brands that are gaining momentum in their respective brand search terms and those that are not. This provides valuable insights into which brands we should monitor closely this year, as they are expected to experience growth in visibility and brand awareness.
The top 5 supplements brands with best-rated brand awareness in 2024 are:
1. My Protein
2. Holland & Barrett
3. iHerb
4. BodyBuilding
5. Muscle Food
Who are the most highly reviewed supplement brands?
Reviews are a great way for customers to get feedback on products and for potential customer to decide whether or not they trust in your brand enough to make a purchase, so good reviews are crucial to building that foundation of trust with people. Our report outlines the top 5 brands with highest reviews, based on number of reviews and average star rating, to be:
1. MyProtein – 151,635 – 4.5 star
2. Zip Vit – 49,134 – 4.9 star
3. Simply Supplements – 54,619 – 4.7 star
4. Natures Best – 34,517 – 4.8 star
5. Science in Sport – 62,617 – 4.4 star
How do I get the report?
Intrigued by what you’ve seen so far? Access the full breakdown of all 100 supplement brands and their performances over the last 12 months, and did we mention it's completely free to download? Simply fill out the form at the top of this page to access the full report, dive in and discover more!
