Brands Featured

  • majestic.co.uk
  • waitrosecellar.com
  • thewhiskyexchange.com
  • fortnumandmason.com
  • masterofmalt.com
  • virginwines.co.uk
  • bbr.com
  • thewinesociety.com
  • beerhawk.co.uk
  • drinksupermarket.com
  • thedrinkshop.com
  • laithwaites.co.uk
  • tanners-wines.co.uk
  • whiskyshop.com
  • oddbins.com
  • thechampagnecompany.com
  • beerwulf.com
  • sundaytimeswineclub.co.uk
  • nakedwines.com
  • clos19.com
  • malts.com
  • calaiswine.co.uk
  • urban-drinks.co.uk
  • robersonwine.com
  • beermerchants.com
  • corksout.com
  • 31dover.com
  • drinksdirect.co.uk
  • honestbrew.co.uk
  • drinkfinder.co.uk
  • boroughbox.com
  • bargainbooze.co.uk
  • lochfynewhiskies.com
  • slurp.co.uk
  • flavourly.com
  • bringabottle.co.uk
  • finewinesdirectuk.com
  • prestigedrinks.com
  • vipbottles.co.uk
  • vintagewinegifts.co.uk
  • lwc-drinks.co.uk
  • thebottleclub.com
  • gerrys.uk.com
  • edenmill.com
  • winedirect.co.uk
  • farrar-tanner.co.uk
  • whitmoreandwhite.co.uk
  • vinissimus.co.uk
  • honestgrapes.co.uk
  • aberdeenwhiskyshop.co.uk
  • thelittlewhiskyshop.co.uk
  • noblefineliquor.co.uk
  • winebuyers.com
  • liquoronline.co.uk
  • cellarandkitchen.adnams.co.uk
  • spirit-of-swaledale.co.uk
  • microdistillery.co.uk

Show More Brands

What to expect inside

  • Alcoholic Beverages Market Report 2022 front cover
  • Alcoholic Beverages Market Report 2022 Contents Page
  • Alcoholic Beverages Market Report 2022 Vis YoY Page

Latest insights

  • Search volume has normalised post-pandemic.
  • Brewdog are leading the charge in digital brand reach.
  • Fortnum & Mason and Majestic Wines, titans of industry, continue their exponential growth.
  • Laithwaites are bagging the best customer reviews. Even beating out Whiskey Exchange.

10 minutes Reading time

1-50 Brands Ranked

Updated January 2022

What the Alcohol Market Report is all about...

This is the Alcohol sector Sites Market Performance Report for 2022.

The report will be beneficial to you if you want to know how and where your site measures up against competitors within your market and the reasoning behind it.

Using data from across the sector, the report analyses the top websites from the industry and produces a ranking for the performers. We look at 9 key performance metrics to give a qualitative score to each company’s achievements. This report is produced annually as some metrics change year on year, including Brand Reach Score, Link Authority, & SEO Visibility.

You might be wondering where your brand fits in. Our downloadable reports only include data from the top performers in your industry. However, we do source data from across the industry, meaning we’ll have your metrics too. If you can’t find yourself on the report, we’d be happy to send you one that includes your brand, get in touch.

Our Alcohol Sector market analysis

 

Once we’ve sorted the data, we continue our research to check the metrics are correct. If you’ve read the report but want further insight on who’s doing well in each section and why – continue reading. These are our top finds from the Alcohol sector.

Alcohol Sector Winners & losers

Improving your organic visibility can have positive impacts across the site. In the competitive digital landscape, visibility is a difficult battle to win, and it should be a constantly evolving goal for your site.

Waitrose Cellar stays the market leader for visibility for the second year in a row. Majestic moves up one spot to reach 2nd for the year with an impressive 31% YoY increase.

The other top 5 consists of The Whiskey Exchange, who dropped to 3rd. Fortnum and Mason moved up one spot to 4th with a visibility score of 58%.

Master Of Malt dropped two places from being in the top 5 to dropping out to 7th spot and having a YoY change of -48%

VIP Bottles gets a mention for jumping 24 places from 50 to 26, and if they have another great year, they could reach the top 20.

Competitive Keywords for the Alcohol Sector.

In the report, you’ll find a list of top competition and top opportunity keywords for this sector acquired from some of the best keyword research tools available. Our report can help you find out what keywords are more difficult to rank for and how to get visibility from other avenues.

The most competitive keyword for the Alcohol Sector is not a surprise “alcohol” gets over 74,000 searches per month and scores 96/100 on competitiveness, which is a highly competitive score. Liquor comes in 4th place with over 27,100 searches per month and a competitiveness score of 73/100.

 

Page Speed in the Alcohol Sector.

Wine-Searcher is at the top of the page speed chart with excellent scores for both mobile and desktop, showing that they have taken care of this critical aspect of their site.

Some sites like Beer Wulf and Prestige Drinks score well on their desktop page speed scores, but they are let down by their mobile page speed scores not being as good. A suggestion would be to take care of the mobile page speeds because more people use their phones to search and shop, so don’t forget this avenue.

 

Alcohol Sector social media.

BrewDog is the sociable top dog in our report, BrewDog has the best social score, which is determined by looking at the followers on Twitter, Facebook, and Instagram. BrewDog drinks everyone under the table by having over 1 million followers across Facebook, Instagram, and Twitter. BrewDog posts frequent posts to their social media’s with high-quality photos, strong branding and interacting with followers.

 

If you have not yet downloaded the report, click the button below. If you have any questions, feel free to get in touch.

How Much Does It Cost to Download the Full Report?

The full report is completely free; it won’t cost you a penny. We perform comprehensive research and dive deep into what’s happening in the industry, so you don’t have too!  

What is the alcohol industry worth? 

The Alcohol industry is constantly on the rise. It is projected to be worth over $1,594 billion in 2022. Therefore, it is more important than ever to assess how your online alcohol site is performing so you can keep the sales rolling in! Download the report now and learn how you can improve your SEO strategy to meet the needs of this growing market.  

Who are the largest online alcohol retailers in the UK in 2019?  

Here is a list of the most popular online alcohol retailers in 2019: 
<ol>
<li>Fortnum and Mason</li> 
<li>Naked Wines</li> 
<li>Bargain Booze</li> 
<li>The Whiskey Exchange</li> 
<li>Majestic</li> 
<li>BBR</li> 
<li>Virgin Wines</li> 
<li>Laith Waites</li> 
<li>Master of Malt</li>
<li>Beer Hawk</li>
</ol>

Which Brands Have Seen the Biggest Decline Since 2018? 

These online retailers have seen the biggest decline in visibility since 2018:  
<ol>
<li>The drinks Shop (-64%)</li> 
<li>The Champagne Company (-71%)</li> 
<li>Bring a Bottle (-46%)</li> 
<li>Drinks Direct (-38%)</li> 
</ol>

Which Brands Have Seen the Biggest Increase Since 2018? 

These online retailers have seen a large increase in visibility since 2016. Keeping an eye on these movers and their SEO strategies would definitely be a good idea. 
<ol>
<li>Urban Drinks (2073%)</li> 
<li>Honest Brew (253%)</li> 
<li>31 Dover (968%)</li> 
<li>Flavourly (457%)</li>
</ol>

Is My Brand on the Report? 

All the brands we have featured can be viewed at the top of this page. If your brand isn’t on the list is might not have enough visibility to be included in our report. If we looked at every online alcohol retailer online, our report would be hundreds of pages long! However, if we haven’t included your brand by mistake and it DOES meet the threshold, please get in touch.  

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