10 minutes Reading time
20 pages Length
Updated January 2021
We’ve cracked open the alcohol sector in this month’s industry report, seeing which brands are just right on the nose and which sites are losing their fizz. Our expert team have put the entire digital alcohol space under their SEO microscopes to find out what makes it tick.
Based on a range of variables and key performance indicators, we’ve separated the lightweights from those who can hold their liquor when it comes to each brand’s digital marketing strategy. Our data provides a deep dive into the UK drinks industry, with hundreds of points analysed.
Included within our online alcohol sector analysis are all the need-to-know metrics, such as visibility, page speed, and keyword potential. However, we’ve also presented some rarer statistics, such as brand reach and social scores, so you can see exactly how your brand is being spoken about online.
This alcohol market report gives brands in the UK alcohol industry a clear understanding of performance in comparison to your competitors. This is an invaluable resource, offering a broad overview of the market’s digital performance over the past year, considering the current standings of the brands.
If you’re in the online alcohol industry, you’ll gain guidance on your next steps for the year within this report. Packed with opportunities for digital growth and online alcohol industry trends, you’re certain to pick up some helpful insight into what your competitors are doing well while also offering a prime opportunity for self-reflection.
If you’re interest in seeing how your competitors have their SEO strategy laid out, line your stomach for a heavy year ahead with this report and reap the rewards in the SERP’s.
Considering the UK alcohol industry is worth £68 billion, this is analysis you’re not going to want to miss.
Don’t miss out on this opportunity for insight. Download the report now.
The UK alcohol industry has lived up to its bubbly nature this year, surging up with an overall industry variance increase of 2%, having bounced back from a slight decrease last year. This upward trajectory may well continue into the new year, particularly given restrictions on drinking alcohol in pubs and restaurants, so now is the time to revitalise your digital strategy.
The top 10 is a worthy representation of the unpredictability of the past year. Within it, there’s huge increases and equally sizable decreases, with some falling by as much as 37% and others experiencing growth to the tune of -36%.
According to online visibility scores, the top 5 biggest sites in the online alcohol industry are;
To see the full top 30 online alcohol sellers, download the report today.
Based on shifts in visibility over the past year, the 5 online alcohol sellers who have lost the most visibility are;
In the last 12 months, drinking at home has increased in prevalence. With the pandemic slamming pub doors shut, many are choosing to have their weekend tipples from the comfort of their own home. A fair few have also tried to replicate the pub experience, building home bars and acquiring draught beer equipment. Two of the main providers of such equipment in our industry report have had interesting performances.
Within our brand reach scores, beerwulf.com and beerhawk.co.uk sit in 5th and 6th position respectively. Beerwulf is best known for providing both the Sub and the Blade machines while Beerhawk offer the Phillips Perfect Draft. While both provide much sought after products (home beer machine alone has grown 6 times to 6.6k monthly searches), their visibility makes for intriguing viewing.
Beer Hawk, despite offering the more popular and affordable machine, have tanked out of our top 10, dropping 9 places to 17th with a mammoth -51% decrease in visibility. Conversely, Beerwulf have enjoyed a rapid rise of 71%.
If you’re measuring yourself against a competitor with a similar product offering and find yourself scratching your head over opposing performance, take a look at these two sites to learn why one is ticking online and one isn’t.
A common mistake made by online brands is failing to look under the hood of their site. On-site content is only half of the equation, and technical factors must be considered also. One of the most important is page speed, particularly as it’s noted as one of the Google algorithms ranking facts.
We’re an impatient species, and customers are likely to bounce from a page which struggles to load. In fact, page speed is one of the fundamentals which must be nailed upon launching the site, for fear of losing customers, traffic, and rankings.
Our report has got you covered, examining the speediest sites in the online alcohol industry, as well as the stragglers at the back.
Here’s what PageSpeed Insights identified as the top 5 fastest online alcohol sites.
Read more about the importance of page speed.
For many of the keywords, large informational guides are presented on the SERPs. These often include recipes and instructions on how to make particular drinks. Searches related to cocktails and specific spirits often show videos as well. If the brands on this report want to have a chance at ranking for these lucrative keywords, they should look to create informative content that educates their audience on how to create impressive recipes involving alcohol.
At first, creating content that is strictly informative (and not product-focused) might seem counterintuitive but it’s actually a unique way to improve the authority and expertise of your brand, especially in the eyes of Google. Additionally, if you’re satisfying the informational searches, you’re more likely to stick in your customers’ minds, particularly when they’re coming close to a buying decision.
No, this is a completely free online alcohol industry report. Here at Salience, we like to give a taster of the analytics work we can do and explore sectors we want to work in. As such, we place value in the insight they provide to readers and don’t feel a need to charge. If you feel you can gain something from our insight, feel free to download the report using the form above today.
Unfortunately, there is a threshold site must meet to be included in our food and drink industry reports. As much as we’d love to assess the performance of everyone in the market, we have to limit ourselves to the top 30. So, if you’re not in this report, chances are you didn’t quite hit the mark this year.
Fear not, however. If you’re interested in seeing how you stack up against the big boys in the sector, get in touch with our expert team for a personalised report. You’ll receive the exact same insight, applied to your brand. From there, we can discuss next steps and how you can break through the industries glass ceiling.
Sound good? Contact us for your personalised report or for any other questions around our only alcohol industry analysis.
The full report is completely free; it won’t cost you a penny. We perform comprehensive research and dive deep into what’s happening in the industry, so you don’t have too!
The Alcohol industry is constantly on the rise. It is projected to be worth over $1,594 billion in 2022. Therefore, it is more important than ever to assess how your online alcohol site is performing so you can keep the sales rolling in! Download the report now and learn how you can improve your SEO strategy to meet the needs of this growing market.
Here is a list of the most popular online alcohol retailers in 2019:
<li>Fortnum and Mason</li>
<li>The Whiskey Exchange</li>
<li>Master of Malt</li>
These online retailers have seen the biggest decline in visibility since 2018:
<li>The drinks Shop (-64%)</li>
<li>The Champagne Company (-71%)</li>
<li>Bring a Bottle (-46%)</li>
<li>Drinks Direct (-38%)</li>
These online retailers have seen a large increase in visibility since 2016. Keeping an eye on these movers and their SEO strategies would definitely be a good idea.
<li>Urban Drinks (2073%)</li>
<li>Honest Brew (253%)</li>
<li>31 Dover (968%)</li>
All the brands we have featured can be viewed at the top of this page. If your brand isn’t on the list is might not have enough visibility to be included in our report. If we looked at every online alcohol retailer online, our report would be hundreds of pages long! However, if we haven’t included your brand by mistake and it DOES meet the threshold, please get in touch.