Seasonal Trends
Leading Brands Ranked
Digital PR Efficacy
Paid Media News
Join the 5000+ marketing decision makers using our data to improve their decision making.
✅ No data sharing
✅ No spam
✅ No newsletter auto-enrolment, although you should subscribe 👀
10 minutes
Reading time
50
Brands Ranked
Updated January 2023
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
This is the Alcohol sector Sites Market Performance Report for 2023.
The report will be beneficial to you if you want to know how and where your site measures up against competitors within your market and the reasoning behind it.
Using data from across the sector, the report analyses the top websites from the industry and produces a ranking for the performers. We look at 11 key performance metrics to give a qualitative score to each company’s achievements. This report is produced annually as some metrics change year on year, including Brand Reach Score, Link Authority, & SEO Visibility.
You might be wondering where your brand fits in. Our downloadable reports only include data from the top performers in your industry. However, we do source data from across the industry, meaning we’ll have your metrics too. If you can’t find yourself on the report, we’d be happy to send you one that includes your brand, get in touch.
If you have not yet downloaded the report, click the button below. If you have any questions, feel free to get in touch.
The full report is completely free; it won’t cost you a penny. We perform comprehensive research and dive deep into what’s happening in the industry, so you don’t have too!
The Alcohol industry is constantly on the rise. It is projected to be worth over $1,594 billion in 2022. Therefore, it is more important than ever to assess how your online alcohol site is performing so you can keep the sales rolling in! Download the report now and learn how you can improve your SEO strategy to meet the needs of this growing market.
Here is a list of the most popular online alcohol retailers in 2019:
<ol>
<li>Fortnum and Mason</li>
<li>Naked Wines</li>
<li>Bargain Booze</li>
<li>The Whiskey Exchange</li>
<li>Majestic</li>
<li>BBR</li>
<li>Virgin Wines</li>
<li>Laith Waites</li>
<li>Master of Malt</li>
<li>Beer Hawk</li>
</ol>
These online retailers have seen the biggest decline in visibility since 2018:
<ol>
<li>The drinks Shop (-64%)</li>
<li>The Champagne Company (-71%)</li>
<li>Bring a Bottle (-46%)</li>
<li>Drinks Direct (-38%)</li>
</ol>
These online retailers have seen a large increase in visibility since 2016. Keeping an eye on these movers and their SEO strategies would definitely be a good idea.
<ol>
<li>Urban Drinks (2073%)</li>
<li>Honest Brew (253%)</li>
<li>31 Dover (968%)</li>
<li>Flavourly (457%)</li>
</ol>
All the brands we have featured can be viewed at the top of this page. If your brand isn’t on the list is might not have enough visibility to be included in our report. If we looked at every online alcohol retailer online, our report would be hundreds of pages long! However, if we haven’t included your brand by mistake and it DOES meet the threshold, please get in touch.
Our alcohol sector market analysis
Once we’ve sorted the data, we continue our research to check the metrics are correct. If you’ve read the report but want further insight on who’s doing well in each section and why – continue reading. These are our top finds from the Alcohol sector.
Alcohol sector winners & losers
Improving your organic visibility can have positive impacts across the site. In the competitive digital landscape, visibility is a difficult battle to win, and it should be a constantly evolving goal for your site.
Majestic Wine has dethroned Waitrose Cellar as the market leader. Growing 12% YoY in organic visibility.
Other market leaders consists of The Whiskey Exchange, remaining 3rd. Fortnum and Mason also remaining No.4, gaining 5% vis YoY.
The WineSociety is making a run for the top 5, moving from 9th to 6th, growing 23% YoY
Vinissimus deserves special mention as a market disruptor this year. Growing 2000%+ YoY, moving from 49th - 29th.
Competitive keywords for the alcohol sector
In the report, you'll find a list of top competition and top opportunity keywords for this sector acquired from some of the best keyword research tools available. Our report can help you find out what keywords are more difficult to rank for and how to get visibility from other avenues.
The most competitive keyword for the Alcohol Sector is "whiskey" attaining over 40,500 searches per month and scores 66/100 on competitiveness, which is a highly competitive score. "Champagne" comes in 4th place with over 49,500 searches per month and a competitiveness score of 60/100.
Alcohol sector social media
Waitrose Cellar has the best social score, which is determined by looking at the followers on Twitter, Facebook, and Instagram. Waitrose Cellar drinks everyone under the table by having over 1 million followers across Facebook, Instagram, and Twitter.
Page speed in the alcohol sector.
Vinissimus is at the top of the page speed chart with excellent scores for both mobile and desktop, showing that they have taken care of this critical aspect of their site.
This is likely a key part in their massive growth trajectory this year.
