Our free 2022 report looks at the 50 biggest Confectionery Market Brands (UK), measured against 10 key online performance metrics.

Brands Featured

  • ferrerorocher.com
  • lindt.co.uk
  • hotelchocolat.com
  • fortnumandmason.com
  • thorntons.co.uk
  • cadburyworld.co.uk
  • patisserie-valerie.co.uk
  • jellybelly.co.uk
  • cadburygiftsdirect.co.uk
  • bettys.co.uk
  • americanfizz.co.uk
  • sponge.co.uk
  • onepoundsweets.com
  • britishcornershop.co.uk
  • godivachocolates.co.uk
  • bakerdays.com
  • americansweets.co.uk
  • divinechocolate.com
  • funkyhampers.com
  • rococochocolates.com
  • retrosweets.co.uk
  • retro-sweet.co.uk
  • postedsweets.co.uk
  • aquarterof.co.uk
  • greenandblacks.co.uk
  • monmoreconfectionery.co.uk
  • myamericanmarket.com
  • hancocks.co.uk
  • wholesalesweets.co.uk
  • friars.co.uk
  • sweetsinthecity.co.uk
  • candyhero.com
  • handycandy.co.uk
  • zapsweets.co.uk
  • appletonsweets.co.uk
  • allmarksweets.co.uk
  • treasureislandsweets.co.uk
  • keepitsweet.co.uk
  • chocolatetradingco.com
  • kandyking.co.uk
  • liggyscakes.co.uk
  • ameliechocolat.co.uk
  • oldestsweetshop.co.uk
  • auntieammiescandy.com
  • usafoodstore.co.uk
  • montezumas.co.uk
  • choctree.co.uk
  • nutspick.co.uk

Show More Brands

What to expect inside

  • 2022 Confectionery Market Report Front Cover
  • 2022 Confectionery Market Report Visibility Year On Year Page
  • 2021 Confectionery Market Report Winners

Latest insights

  • ferrerorocher.com has the best Brand Reach Score in the industry
  • lindt.co.uk has the second highest Owned Social Score
  • Sites that have grown considerably in SEO visibility YOY are: partydelights.co.uk, buywholefoodsonline.co.uk, and britishcornershop.co.uk.
  • Sites that have lost visibility in the last year and have seen little to no online growth are: hancocks.co.uk & handycandy.co.uk

10 minutes Reading time

1-50 Brands ranked

Report Updated May 2021

What this Confectionery Market Report is all about...

This annual report is all about the online sweets and snacks market. If you have a confectionery brand and have been trying to improve your SEO campaign, then this report has everything you need to know.

Inside our free (!) report, you will find a visibility chart that shows you this year’s winners and losers in terms of growth year on year and compared to the market average. We also cover domain authority, page speed averages, keyword competition and opportunities, social scores, and so much more.

We’ll go through some of the highlights here, but for the full report simply fill in the form above and get the 2022 online confectionery market report free of charge. Find out where you come on our report and get insights into our top SEO metrics.

Who is the top of the online confectionery market?

The one that everyone wants to know: who made the top of the list in 2022? Maybe unsurprisingly, partydelights.co.uk is the crème de la crème once more.

Year-on-year, partydelights.co.uk has improved 19% from 2021.

As well as great visibility, they also have high brand authority, which shows that their marketing strategy is hitting all the right notes. These guys are staying on top of keyword trends, sending out the right trust signals, and getting noticed. Well done!

Also worthy of a mention is buywholefoodsonline.co.uk, who have ranked 2nd on our visibility chart but managed an incredible 122% increase YoY. This is definitely a campaign to watch closely.

Who has seen the biggest losses in the online confectionery market?

With every winner comes a loser. Despite the market average having a solid 22% growth, our YoY losers for 2022 are montezumas.co.uk and sponge.co.uk who are down 59% and 51% respectively. We’d suggest taking a close look at this year’s report to find out what’s letting them down!

Here are the bottom 5 brands from our report:

  1. Montezumas.co.uk – 59%
  2. Sponge.co.uk – -51%
  3. Chocolatetradingco.co.uk – 42%
  4. Handycandy.co.uk – 40%
  5. Hancocks.co.uk – 30%

Best brand reach in the market

Digital brand reach refers to how well recognised your brand is in the online space. We look at a number of social media and search metrics to find out who has the best brand reach and if people are actually hearing about your brand.

The brands with the biggest brand reach for 2022 are ferrerorocher.com and lindt.co.uk, two highly respected giants in the confectionery market. Ferrero Rocher receives a massive 74,000 monthly searches, showing that they really are on people’s minds!

However, when it comes to the most brand searches, Ferrero Rocher has been beaten by a few other names. In fact, their 74k doesn’t even make the top 5!

  1. Hotelchocolat – 300,000
  2. Fortum and Mason – 165,000
  3. Cadbury World – 110,000
  4. Thorntons – 98,000
  5. Patisserie Valerie – 98,000

If you want to improve your brand reach, take a look at your awareness content. Are you covering relevant topics to your industry and putting your name in front of users? Try going through those top 5 names and get inspired by their online content.

Most competitive keywords in the online confectionery market

The most competitive keywords in the market may be more of a challenge to rank highly for, but that doesn’t mean you shouldn’t be targeting them. These will also be terms with huge amounts of search volume and if you perform well, that will give you both authority and visibility in the market.

For our report, we analysed all of the top keywords to give you an idea of what terms you should be watching and what to add and remove to improve your SEO campaign.

Top of the list for the keywords with the highest competitiveness score is “snacks” at 66/100, which probably comes as no surprise to most of us. This simple term encompasses an enormous amount of products and carries some unclear intent, which means you have to be very clever to make people choose you over competitors.

However, this means it’s one of the keywords that you need to be signposting well. If you can dedicate the time to making a comprehensive plan around this keyword then there are 19k monthly searches available for you to appear in.

Top keyword opportunities

High opportunity keywords are terms that we’ve identified as having high search volume but low competition. This means that generally, most people in the market space aren’t targetting these words so they’re easier to rank highly for and reap the rewards of traffic. Even if you’re a smaller brand with less authority.

Summer treats

One of the biggest opportunities seen is in ice cream! In the run-up to summer, this is the perfect time to start taking advantage of these terms.

With 54,000 searches monthly for “ice cream near me” and a competitiveness score of just 12/100, there is tons of potential for someone to get big results in this space. Knowing what to target is hugely important in the digital space and this is a great example. The term “vanilla ice cream” is one of the hardest terms to rank for with a competitiveness score of 42/100, so it’s time to work smarter, not harder.

Does your brand sell frozen treats and what are you going to do to get a slice of this action?

Don’t see your brand in the market report?

Unfortunately, our online confectionery market report can’t cover every single brand, just the top performers according to our metrics. If your brand isn’t on there, don’t despair! Get in touch with the Salience team today for a free audit and find out more about your options.

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