Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
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10 minutes
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Brands ranked
Report Updated May 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Our 2024 confectionery report explores the performance of the top 100 online sweets and snacks brands. Analysing everything from traffic scores to page speed, brand reach to opportunity keywords, we pit the best of the best against each other and identify how they’ve changed since 2023.
The story this year is that the winners and losers are substantial! We’ve seen top of market brands lose some of their foothold, mid-market brands taking advantage and a number of brands breaking into the top 100 for the first time! We also cover domain authority, page speed averages, keyword competition and opportunities, social scores. The aim? Providing those in market a real chance to recognise who’s doing well and why while identifying the areas in which they have opportunity to improve.
We’ll go through some of the highlights here, but for the full report, simply fill in the form above and get the 2024 online confectionery market report free of charge. Find out where you come on our report and get insights into our top SEO metrics.
Since the release of this article in May 2024 there has been a massive interruption to the confectionery space with the introduction of new regulatory bans against “HFFS” classified products. We’ve developed a comprehensive guide for advertisers. Read everything you need to know about HFSS Ad Ban 2025 here
Who is the top of the online confectionery market?
Despite sitting in the top two positions, hotelchocolat.com and partydelights.co.uk haven't had the best 2024 so far! Compared to to the rest of the market, they've dropped by 27% and 20%, respectively.
Considering partydelights.co.uk dropped by 6% between 2022 and 2023, a continuation of this trend could see them drop from the top 3 come 2025!
Which are the most organically visible confectionery brands in 2024?
Who are the fastest growing confectionery retailers in 2024?
In relation to their score from the previous year, here are the brands which have had the largest increase:
Who has seen the biggest losses in the online confectionery market?
While the market as a whole is growing, with an average increase per brand of 8% - there are those that have, unfortunately, bucked the upwards trend.
Here are the five biggest traffic score declines since last year.
Which brands are punching above their weight?
One of the most interesting data points we explore is the comparison of authority vs visibility. In short, this simply compares how well known and authoritative a brand is against their market position. Those with low authority but high visibility often outperform brands with more clout.
onepoundsweets.com and candymail.co.uk are two of the best in class. Despite lower than average trusted backlinks and press coverage, they're sitting pretty against competitors with similar or greater backlink profiles.
Perhaps more interesting are the sleeping giants! These are brands who have the clout and relevant referring domains but haven't quite mastered their on-site strategy. With a little TLC, they're ready to fly.
Don't see your brand in the market report?
Unfortunately, our online confectionery market report can't cover every single brand in the confectionary market, just the top performers according to our metrics. If your brand isn't on there, don't despair! Get in touch with the Salience team today for a free audit and find out more about your options.
