10 minutes Reading time
20 pages Length
Report Updated April 2020
This week, we’ve decided to take a deep dive into the confectionery industry to see who’s got a sweet tooth when it comes to SEO and online marketing. If you’ve been trying to improve your online performance in 2021, downloading this free report should be a no-brainer.
Inside, you’ll find a range of data packed with useful, practical insights into the confectionery market. We discuss essential metrics and analyses, such as keyword opportunities, visibility, page speeds, brand reputation, social scores, and more.
If you’re looking to get ahead of the competition and take control of the confectionery industry this year and beyond, get a free copy of our report now. Fill in the form above and we’ll send the data straight to your inbox.
If you’re looking for a sneak peak, continue reading below for some general insights.
The confectionery market has seen some gains this year, increasing in organic visibility by 9%. Although this might appear to be a small movement, it could account for thousands and thousands of pounds. It’s not something to not shout about.
With this positive move, many brands saw growth in the past 12 months. Take Hotel Chocolat, for example, who increased by 44%. Hancocks saw an even bigger boost, increasing in visibility by 67%. Clearly, these brands have done something right in 2020.
The same can’t be said for other brands. Despite the general rising pattern, some have melted in the heat. Cadbury World, for example, lost -27% of its visibility year-on-year. Fortnum and Mason is a similar case, losing -18% of their visibility. These brands are going to have to step up if they want to see some improvements.
Want to see where you ended up in the visibility league table? Get the free report and find out now.
Here is a quick rundown of the top 10 sites:
When it comes to online marketing (or marketing in general for that matter), making sure you’re staying top of mind and tip of tongue is crucial. Your campaigns not only have to produce conversions but also ensure your brand message sticks.
To help you understand how your audience are viewing your brand, we’ve built a digital reach league table. This combines metrics from social media and brand searches to produce an easy-to-understand visual. With this, you can see who’s capturing the attention of customers and being the searched the most on Google.
For a quick reference, the brand smashing it for digital reach is Ferrer Rocher. They receive 90K+ searches a month on Google and have an impressive social score of 40,307. Most of their followers are on Facebook which skews their score a little, but they’re still ones to watch.
When it comes to brand searches alone, Hotel Chocolat takes the cake. They receive 550K searches a month on Google just for their brand name. After all, they’re a massive brand that captures the attention of thousands of people. If you want to start improving your general awareness, this is a brand to be looking at.
Want to see where you ended up in the digital brand reach league table? Get the free report now.
High competition keywords are present in every industry and getting them should be a high priority. These keywords have high search volume but high competition. Therefore, although they’re tough to get, having them in your campaign can give your revenue some serious boosts.
To help you find the right keywords for your campaign, we analysed all the top keywords in the confectionery industry. With this, you’ll have a bird’s eye view of what keywords to keep and what remove when it comes to SEO.
At this current point in time, the keyword “ice cream” is the most competitive term in the confectionery space. This innocent keyword receives 135K searches a month and has a competitive rating of 81/100. Getting this keyword would provide a ton of value to your brand, as long as you had the resources to pursue it.
If you were to go for the most competitive term, you’d be competing with the likes of Tesco and Iceland. However, with the right strategy, achieving this keyword could be possible.
Want to see more high competition keywords? Get the free report using the form above.
If high competition keywords are a little out of reach, looking for lower-hanging fruit could be a better strategy to take. Opportunity keywords are those search terms with high search volume but low competition. They perfect for the smaller brand with little authority.
By using these in the right way, you can meander around larger brands and achieve top spots for big terms in Google. Leading to more revenue and more visibility.
In our report, we include an analysis of all of the opportunity keywords in the confectionery industry. This enables small (or large) brands to take see what keywords are available and add what they need into their campaigns.
Here are a few trends we spotted in the data you need to be aware of.
One obvious trend we spotted in the opportunity keywords was the demand for American sweets. More and more people are searching for sweets and chocolate from the USA with search volume exceeding 70K a month.
If you’re looking to move forward and achieve some quick, easy search volume, focusing on American sweets could be a superb opportunity.
If you want more tips like this, get your hands on the free report. Simply fill out the form atop this page and we’ll take care of the rest.
With the implementation of the E-A-T algorithm, displaying signs of trust is more important than ever before. One of the best ways brands can do this is by getting good reviews and showing them off to the world.
Google is now looking at the online reputation of brands, so you need to be managing customers well and making sure they’re having good experiences.
Because of the importance of this, we have thrown in a review analysis of all the confectionery brands, so you can see who’s keeping their customers happy and showing Google they’re a site to trust.
Here are the top 5 brands who are crushing it in terms of online reputation:
Want to see where your brand ended up? Get the report now.
Page speed is essential for a solid SEO strategy. If you’re not giving your user’s a speedy experience when they’re using your site, your rankings will suffer and so will your conversions.
Keeping tracking of speed of you competitors is also important. If they’re fastest, they could be at an advantage in the SERPs.
Due to the importance of page speed, we perform an analysis of all your competition’s speeds and place them in a visual league table. Using this, you’ll be able to see who has the best speeds and what they’re doing to achieve them.
Here’s what PageSpeed Insights identified as the top 5 fastest Confectionery brands:
Interested to see where you came? Get the free report now.
Read more about the importance of page speed here.
The confectionery report is completely free. We use these reports to build relationships between brands we want to work with. Feel free to download your free copy using the form on this page.
If you’re confectionery brands has not met our thresholds, it may have been missed from the final report. If you want to see how you did, get in touch and we can send you a personalised report including your brand asap.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.