10 minutes Reading time
22 pages Length
Updated March 2020
We’ve been listening in on the hi-fi marketplace to see how each brand is doing when it comes to SEO and their online marketing. Inside, you’ll get a bird’s eye view of who’s got the biggest bass and who’s fading into the background when it comes to their online strategy. This audio industry analysis is full of invaluable insight and statistics.
In this new comprehensive report, we tune in to the important online metrics that make the hifi industry tick, including visibility, page speed, and keyword opportunity. Additionally, harder-to-find metrics are also identified, including the likes of reputation, social media scores, and brand mentions.
This report is your own personal aux cord into the methods and strategies being used to gain higher search results and reap the rewards in the form of revenue and brand awareness. Read on to discover audio industry trends.
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Although there have been some big moves in the hi-fi market this year, overall, there has been a decrease of -8% in online visibility. When looking at the top 10 largest brands in the audio system industry, the playing field is looking rather polarised. On one hand, some brands have seen an increase of over 100%. One the other, some brands have seen decreases as much as -90%.
There are lessons to learn from this data. You don’t want to become the next ‘loser’ on our 2021 report. Get this report now and discover how you can make sure you become a winner in this year and beyond.
Here is a quick rundown of the top 10 sites:
Considering that some of the products in the sound industry can have a very high price point, it comes to no surprise that many of the keywords are incredibly competitive. Many of the queries are fought over by huge brands. So, if you’re looking to get a top spot for some of the biggest keywords, you’re going to have to step up you’re A-game.
With the most competitive keyword – wireless headphones – many of the big brands make it onto page one, with Currys claiming the position one spot. A lot of the results are generic brands which sell a range of items – not just hi-fis. For example, John Lewis and Very take high positions for this query. However, despite this, Bose and Richer Sounds make the cut, claiming positions 9 and 10, so congrats and keep up the good work.
‘Headphones’ is the second most competitive keyword in the market and when looking at the search results, a similar pattern appears. Currys is, once again, at the top of the results, reaping the rewards of such a high-value search query. Bose makes another appearance but, in this instance, Skull Candy makes the top 10, landing position 6. Unfortunately, Richer Sounds fails to make the first page. Maybe they need to analyse some of the other brands in this report if they want a chance at achieving these competitive positions?
As well as high competition, the report also identifies the blatant opportunities many of these brands are missing out on when it comes to industry keywords. See below for recommendations on how to snatch up the search volume (and cash) you’re leaving on the table.
When looking at the results for the opportunity keywords we’ve found in our report, a lot of the brands simply don’t have categories to match the intent. The only brand that successfully has categories for these terms is Richer Sounds, which seems to hit the top spot for the majority of these ‘secret’ keywords.
Brands should look to create categories which suck in the traffic from their lucrative searches. These searches are also fuelled with commercial intent. This means that the people searching them are after a product and, in some cases, the products in questions are worth a fair bit of money.
When searching Google, some people are on the cusp of buying; they just need some more information before making the final purchase decision. If you can successfully position yourself as the authority and expert on the product they’re looking to purchase, you can guide them to purchasing the product from your store.
With many of the keywords we identified, brands are missing out by avoiding consideration content which addresses their audience earlier on in the buying cycle. Brands should start to invest in content which provides a solution to their audiences concerns early on. If you do this right, you can land high positions on Google, build a solid reputation, and improve the bottom line.
Our report also plugs into the socials of the brands within the hi-fi market. In this day and age, if you’re not on social media, you’re missing out on a ton of free traffic and are essentially leaving piles of money on the floor.
Getting started with social media is easier than you think. However, what is hard is learning the best practices which attract an audience and convert them to buyers. The environment is always changing, and brands need to keep up if they are to survive. To do this, it’s best to identify the brands which do it well and mimic their strategy.
The brand which is winning with social is Beats by Dre. Beats know exactly how to create content online. They have over 8 million followers on Facebook and over 4 million on Instagram. Even with Facebook’s cut on organic traffic to pages, they still manage to get hundreds of likes on their posts. Instagram has a similar pattern. A lot of the posts on Beats are in reference to their sponsorships with characters such as Anthony Joshua and Billie Eilish. If you’re looking for a creative spin with your social media, this is a brand to follow.
However, although Beats take the top spot for social, when looking at both social AND brand mentions, Currys take the top spot. Currys has been a longstanding brand in the hi-fi space and has produced a lot of marketing campaigns over the years, thus leading to an impressive brand search score. Their social is good for both Instagram and Facebook with their socials’ follower count totalling to 790K+. They post a lot of informational and entertaining content as opposed to direct product posts. It’s good practise to vary up how much you post about your products; at the end of the day, social is for entertaining, not for buying.
For more tips on how to improve your social media game, download our report now. You’ll get valuable insight into your competition and how they’re using their platforms to grow a loyal following.
Page speed is essential if you want to retain visitors and get better rankings on Google. If you’re not worrying about your page speed, you ought to be. Without a fast site, you risk falling down the SERPs and losing out on potential traffic.
Optimising your site with page speed in mind will save you a lot of headaches and can dramatically improve the bottom line. Your customers will be happy, and your bank account will be happy also.
Because of this, our report dives into page speed to see who is performing the best in the hi-fi marketplace.
Here’s what PageSpeed Insights identified as the top 5 fastest hi-fi brands:
Read more about the importance of page speed here.
All our reports are free. We perform a lot of research on various different industries, and place value in the audio industry statistics we provide. Feel free to download the report with no cost. You’ve got nothing to lose and everything to gain.
If you can’t find your brand or business in the report, it may have not met our thresholds. If this is the case, you need not worry. You can get in touch with our team and get a personalised copy of the data to find out where you stand against the rest of the market.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.