Our 2021 Audio Industry Analysis Report that ranks the top 50industry leaders against each other, analysing 10 key performance metrics.

Brands Featured

  • currys.co.uk
  • ebuyer.com
  • sony.co.uk
  • richersounds.com
  • scan.co.uk
  • lg.com
  • panasonic.com
  • comet.co.uk
  • euronics.co.uk
  • logitech.com
  • sonos.com
  • speakerscorner.co.uk
  • bose.co.uk
  • bax-shop.co.uk
  • hifix.co.uk
  • audiovisualonline.co.uk
  • electricshop.com
  • cambridgeaudio.com
  • onedirect.co.uk
  • petertyson.co.uk
  • bang-olufsen.com
  • sevenoakssoundandvision.co.uk
  • beatsbydre.com
  • skullcandy.co.uk
  • audioaffair.co.uk
  • auna-multimedia.co.uk
  • crutchfield.com
  • pioneerdj.com
  • pure.com
  • uk.creative.com
  • uk.jvc.com
  • naimaudio.com
  • marshall.com
  • denon.com
  • uk.jbl.com
  • superfi.co.uk
  • dali-speakers.com
  • electromarket.co.uk
  • harman.com
  • hifigear.co.uk
  • audiot.co.uk
  • linn.co.uk
  • marantz.com
  • homeavdirect.co.uk
  • monitoraudio.com
  • marshallheadphones.com
  • harmankardon.co.uk
  • technics.com
  • smarthomesounds.co.uk
  • premiumsound.co.uk
  • qacoustics.co.uk

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What to expect inside

  • 2021 Audio Industry Analysis -  Front Cover
  • 2021 Audio Industry Analysis - Contents page
  • 2021 Audio Industry Analysis - Winners
  • 2021 Audio Industry Analysis - Losers

Latest insights

  • Currys holds the No.1 position. Growing (27% YoY)!
  • Comet returns! Moving from position 14 to 8.
  • Scan PC Components bags truly kick-ass reviews.
  • Pure audio has lost buckets of organic visibility this year.

10 minutes Reading time

1 - Pages Ranked

Updated March 2021

What the Audio Industry Analysis is all about...

If you’re an audio brand looking to make some noise online, this free audio report will arm you with the tools needed to achieve exponential growth this year and beyond.

Inside, you’ll discover exactly what makes the audio industry tick. From visibility to page speed, we review your competition on key metrics and deliver them to you on a silver platter. With this, you can learn your competition’s best practises and apply them to your own campaigns.

If you want to get your hands on this free exclusive report, all you have to do is fill in the form above. To take a peak at what we found before downloading, continue reading below.

The winners and losers in the online audio industry

The audio market has been amplified this year with online visibility increasing by a whopping 26% for the entire industry. Not bad at all. The sector as a whole has clearly been putting in the hours to improve their sites.

Some of the winners in the audio industry include big brands like Currys, Comet, and Ebuyer. Who shot up the SERPs as much as 900% over the course of 2020.

Of course, where there are winners, there must also be losers. Brands like LG and Crutchfield saw decreases in visibility this year, despite the industry boost as a whole. Their sites slumped by as much as -20%. Clearly, they have some catching up to do.

If you’re curious to see where you came in this year’s audio sector report, get your free copy now.

Which are the biggest online audio brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. currys.co.uk
  2. ebuyer.com
  3. sony.co.uk
  4. richersounds.com
  5. scan.co.uk
  6. lg.com
  7. panasonic.com
  8. comet.co.uk
  9. euronics.co.uk
  10. logitech.com

Which online audio brands have seen the biggest growth in 2021?

  1. currys.co.uk (27%)
  2. comet.co.uk (969%)
  3. ebuyer.com (16%)
  4. richersounds.com (29%)
  5. sonos.com (190%)

Which online audio brands have seen the biggest losses in 2021?

  1. lg.com (-19%)
  2. crutchfield.com (-20%)
  3. pure.com (-55%)
  4. homeavdirect.co.uk (-59%)
  5. monitoraudio.com (-33%)

Which online audio brands have the best digital reach?

Making sure your brand is appearing in front of your audience’s eye is key when it comes to online marketing. You need to be making sure your marketing efforts are actually ensuring your content and messaging is pushed out to the people who matter.

Because, at Salience, we understand the importance of this, we have included a digital reach score. This metric includes an analysis of social media and online brand mentions, allowing you to see how far each brand’s messaging goes online.

This metric is used to create a league table comparing all the audio brands in the industry. With it, you can see how well you and your competitors are branding themselves online.

In this year’s report, Curry’s was placed in the number 1 spot for digital brand reach. They managed to accumulate 5 million searches a month and have an owned social score of 1394. Not bad at all. Even though they’re a massive brand, it could still be a fruitful task to go through and see if they’re doing anything new to achieve such a high score.

Although Curry’s are the best in the league table, they’re not the best for social media alone. LG takes the crown for that metric. They have managed to get an owned social score well over 80K. This is huge. If you are to take social media-specific learnings from any brand, LG is definitely one to look in to.

If you want to see how your brand did in terms of digital brand reach and social media, get your free report now.

What are the high competition keywords in the online audio industry?

High competition keywords are present in every industry. These are the keywords that carry lots of search volume and high competition metrics and are the keywords every SEO dreams of getting. The trouble is, they’re difficult to snag.

Despite this, getting them should be a target of yours when you’re performing SEO optimisations. If you have these kinds of keywords under your belt, you’ll be seeing a flood of traffic and a boost in conversions.

Because of this, we include audio high competition keywords in our report, so you know what to target and how to meander the tough environment.

In the audio industry, the most competitive keyword is “wireless headphones”. This keyword gets 135,000 searches every month and has a competitive rating of 91/100. As you presume, this keyword is incredibly difficult to achieve.

However, saying this, many brands in the report have managed to land important spots on this sought-after keyword. Curry’s, Beats by Dre, and many others have managed to get top spots for this keyword. Nice work.

Want to see more high competition keywords? Get your hands on the free report now.

What are the keyword opportunities in the online audio industry?

As well as high competition keywords, opportunities keywords should also be on your list of keyword priorities. Opportunity keywords are the terms which have decent search volume but little competition. Simply put, these keywords are the low hanging fruit opportunities every SEO should be after.

Our report breaks these down in a digestible format. This way, you can pick the terms you like from the report and immediately apply them to your campaign.

Here are a few things we noticed in the keywords.

Speakers for Specific Situations

According to the opportunity report, speakers for specific situations offer an excellent opportunity to get visibility quickly and easily. Speakers for ceilings, speakers for DJs, and other variations have good search volume and low competition. Getting spots on page one for these terms should be easy for the experienced SEO.

Want more opportunities like this one? Get the free report now.

Which online audio brands have the best online reputation?

With Google’s EAT algorithm coming into play many moons ago, it’s more important than ever to be focusing on trust on your website.

One way you can do this is by displaying reviews on your site, making sure users know others have had an enjoyable experience buying from you.

Because reviews are so important in the current SEO environment, we’ve put together a league table showing all the audio brands who are smashing it for Trust Pilot reviews.

With this, you’ll be able to see who is satisfying the EAT algorithm the best and how you can mimic their strategies.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. scan.co.uk
  2. crutchfield.com
  3. hifix.co.uk
  4. audioaffair.co.uk
  5. superfi.co.uk

Want to see where your brand ended up? Get the report now.

Which online audio brands have the fastest page speed?

Page speed is important. If you’re not maintaining good speeds on your site and giving users what they need in a timely manner, you’re going to lose out.

We’re here to lend a helping hand by offering a page speed league table. This compares your competitions based on critical page speed metrics.

With it, you can decipher who is the fastest and what they’re doing to get these higher speeds.

Here’s what PageSpeed Insights identified as the top 5 fastest audio brands:

  1. denon.com
  2. ebuyer.com
  3. uk.jvc.com
  4. crutchfield.com
  5. bax-shop.co.uk

Interested to see where you rank? Get the free report now.

Read more about the importance of page speed here.

Is this audio report free?

Yep, all our reports are free. Feel free to download your copy of the audio market analysis using the form atop this page.

Where is my audio brand?

Can’t see your audio brand? Give us a shout and we can send a personalised copy of the data straight to your inbox.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

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