Brands Featured

  • victorianplumbing.co.uk
  • plumbworld.co.uk
  • victoriaplum.com
  • bathstore.com
  • cityplumbing.co.uk
  • wolseley.co.uk
  • bigbathroomshop.co.uk
  • betterbathrooms.com
  • plumbnation.co.uk
  • ukbathrooms.com
  • drench.co.uk
  • qssupplies.co.uk
  • tapwarehouse.com
  • bellabathrooms.co.uk
  • bathroomcity.co.uk
  • mirashowers.co.uk
  • leekes.co.uk
  • heatandplumb.com
  • tapsuk.com
  • ukbathroomstore.co.uk
  • showerstoyou.co.uk
  • cphart.co.uk
  • easybathrooms.com
  • sanctuary-bathrooms.co.uk
  • crosswater.co.uk
  • tradeplumbing.co.uk
  • showerdoc.com
  • jtspas.co.uk
  • aqva.co.uk
  • rubberduckbathrooms.co.uk
  • bathroomspareparts.co.uk
  • bristan.com
  • bathshop321.com
  • aqualisa.co.uk
  • wholesaledomestic.com
  • bathroomsuppliesonline.com
  • showerspares.com
  • bathdisc.co.uk
  • grohe.co.uk
  • dolphinsolutions.co.uk
  • paramountbathrooms.co.uk
  • vado.com
  • duravit.co.uk
  • bathshack.com
  • ukbathroomwarehouse.com
  • ergonomicdesigns.co.uk
  • Hansgrohe.co.uk
  • bathrooms.com
  • plumbingworld.co.uk
  • pebblegrey.co.uk

Show More Brands

What to expect inside

  • 2021 Bathroom Market Report front cover
  • 2021 Bathroom Market Report contents page
  • 2021 Bathroom Market Report visibility winners
  • 2021 Bathroom Market Report Visibility table

Latest insights

  • victorianplumbing.co.uk has greatest visibility score
  • tradeplumbing.co.uk has a the fastest page speed
  • Sites that have grown considerably in SEO visibility YOY are: victorianplumbing.co.uk, cityplumbing.co.uk and bigbathroomshop.co.uk
  • Sites that have lost visibility in the last year and have seen little to no online growth are: bathstore.com & wolseley.co.uk

10 minutes Reading time

1 - Brands ranked

Updated Feb 2021

What the bathroom market report all about...

We’ve pulled the plug on the bathroom industry this week, analysing everything you need to know about online strategy and marketing.

This report is filled with a ton of information on whether your online efforts are giving you the growth you desire, as well as how your competitors are faring. Inside, we review online bathroom brands based on a series of KPIs, such as visibility, keyword opportunities, and page speed.

If you’re looking to dive into a tub of SEO growth this year, this is the report for you. Use the form above to get instant, free access. If you want a sneak peak at the information inside, keep reading below.

The winners and losers in the online bathroom industry

The bathroom market has had a very good year, climbing by a total of 22% in organic visibility. And as our report shows, many a bathroom brand have been putting in the work and reaping the benefits on Google.

The biggest winners include the likes of City Plumbing and Big Bathroom Shop, who achieved increases of 118% and 211% respectively.

Of course, where there are winners, there are also losers. Losers in this report consist of brands like Duravit and Wolesely, who lost as much as -29% in organic visibility. Ouch.

Want to check where your brand ended up on our visibility report? Get the free report using the form above now.

Which are the biggest online bathroom brands in 2021?

Here is a quick rundown of the top 10 sites:

  1. victorianplumbing.co.uk
  2. plumbworld.co.uk
  3. victoriaplum.com
  4. bathstore.com
  5. cityplumbing.co.uk
  6. wolseley.co.uk
  7. bigbathroomshop.co.uk
  8. betterbathrooms.com
  9. plumbnation.co.uk
  10. ukbathrooms.com

Which online bathroom brands have seen the biggest growth in 2021?

  1. victorianplumbing.co.uk (12%)
  2. cityplumbing.co.uk (118%)
  3. bigbathroomshop.co.uk (211%)
  4. betterbathrooms.com (41%)
  5. qssupplies.co.uk (71%)

Which online bathroom brands have seen the biggest losses in 2021?

  1. bathstore.com (-12%)
  2. wolseley.co.uk (-17%)
  3. plumbnation.co.uk (-3%)
  4. leekes.co.uk (-15%)
  5. duravit.co.uk (-29%)

Which online bathroom brands have the best digital reach?

Seeing how far your brand messages go online is key to understand how your business is perceived by customers. If your marketing efforts are performing well, your digital reach should be in the black.

Our report dives into the digital reach of all the online bathroom brands, assessing their monthly brand searches and social media performance. This is then combined to produce a league table showing which bathroom brands have the best digital reach.

In this sector report, as you would expect Victoria Plumbing is stealing the show, ranking number one on our league table. They have been receiving 301,000 monthly searches and have an owned social score of 239. For those who don’t know, an owned social score is our unique metric by which we assess a brand’s social performance.

If you want to see how far your brand has gone online in 2020, get your free report now using the form above.

What are the high competition keywords in the online bathroom industry?

In any industry, there are high competition keywords that every brand wants to perform well on. These are the keywords that have a massive search volume but a high competition rating. In other words, they’re valuable but difficult to get.

Every brand should aspire to achieve these kinds of keywords. After all, they can have a huge impact on the business’s bottom line. It’s for this reason why we include a high competition keyword analysis in our report.

With this, any online bathroom brand can see what keywords they should be gunning for.

For a quick reference, the most competitive keyword in the bathroom industry is “bathrooms”. This little keyword receives over 100K monthly searches and has a competitive rating of 87/100. It’s safe to say getting a spot on the first page of that keyword would provide a handsome profit.

Some brands have already got a spot, however. Better Bathrooms, Victorian Plumbing, and Bath Store all make up the top 3 positions for the keyword “bathrooms”. Nice work!

Want to see more of these insane keywords and how to rank for them. Get the report now.

What are the keyword opportunities in the online bathroom industry?

Opportunity keywords are also something brands seek when putting together their SEO strategy. These are the keywords which contain large amounts of search volume but have lower competition. They’re essentially the low-hanging fruit, waiting to be plucked by the ambitious brand that knows how to target them.

We looked through the opportunity keywords to try and find trends. Here is one we think you need to know.

A Focus on Tiles

From the research, it appears that bathroom tiles have incredibly low competition ratings but high search volume. The main keyword “bathroom tile”, for example, has over 90K monthly search volume but has a competitive rating less then 80.

For the savvy brand who is willing to put in the work, gunning for tile related keywords could be a fruitful exercise.

For more opportunity keywords, get the free report now.

Which online bathroom brands have the best online reputation?

Online reputation is more important than ever before, especially on Google. You need to be displaying signs of trust to your customers, showing off glimmering reviews and authoritative connections.

After all, with the implementation of Google’s E-A-T algorithm, showing your expertise in the industry is key.

Because online reputation and online reviews are so crucial in today’s SEO world, we’ve put together a league table to show the brands with the best reviews in the bathroom industry. With this, you can see whose pleasing the crowd and copy some of their tactics.

Here are the top 5 brands who are crushing it in terms of online reputation:

  1. victoriaplum.com
  2. showerspares.com
  3. victorianplumbing.co.uk
  4. showerdoc.com
  5. tapwarehouse.com

Want to see where your brand ended up? Get the report now.

Which online bathroom brands have the fastest page speed?

We shouldn’t have to bang on about page speed. It’s essential and that’s all we need to say.

If you’re giving your users a slow experience, not only will you lose conversions, you’ll lose rankings as well.

Because of these, we do the heavy lifting for you and get the skinny on the page speeds of all the brands within the bathroom sector. This way, you can see whose offering the fastest speeds and learn from their methods.

Here’s what PageSpeed Insights identified as the top 5 fastest bathroom brands:

  1. tradeplumbing.co.uk
  2. bathroomsuppliesonline.com
  3. victorianplumbing.co.uk
  4. paramountbathrooms.co.uk
  5. heatandplumb.com

Interested to see where you came? Get the free report now.

Read more about the importance of page speed here.

How much will I be charged?

Nothing, all our reports are free. We make these to build relationships with brands and demonstrate our expertise. Download your free copy using the form on top of this page.

I can’t find my bathroom brand?

If you can’t find your brand and want it included, get in touch asap. We can collect the data and deliver a custom report straight to your inbox.

If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.

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