• Reports
  • 2023 UK Toy Market Report

Brands Featured

  • smythstoys.com
  • waterstones.com
  • lego.com
  • thetoyshop.com
  • shopdisney.co.uk
  • mattel.com
  • elc.co.uk
  • play.hotwheels.com
  • board-game.co.uk
  • buildabear.co.uk
  • bargainmax.co.uk
  • orchardtoys.com
  • hamleys.com
  • brightminds.co.uk
  • playmobil.co.uk
  • fisher-price.com
  • jaqueslondon.co.uk
  • mulberrybush.co.uk
  • bakerross.co.uk
  • smiggle.co.uk
  • shop.hasbro.com
  • scalextric.com
  • firestormgames.co.uk
  • schleich-s.com
  • ravensburger.org
  • toystreet.co.uk
  • poundtoy.com
  • toymaster.co.uk
  • toyshopuk.co.uk
  • my1styears.com
  • woodentoyshop.co.uk
  • goblingaming.co.uk
  • amightygirl.com
  • steiff.com
  • kidsstufftoys.co.uk
  • character-online.com
  • tonies.com
  • cherry-lane.co.uk
  • vtech.co.uk
  • farmtoysonline.co.uk
  • nda-toys.com
  • bigjigstoys.co.uk
  • drtoymaster.co.uk
  • haba.de
  • tokyotoys.com
  • myriadonline.co.uk
  • toysforapound.com
  • heyduggee.com
  • cottage-toys.co.uk

Show More Brands

What to expect inside

  • 2023 Toy Industry Report Front Cover
  • 2023 Toy Industry Report contents page
  • 2023 Toy Industry Report visibility page
  • 2023 Toy Industry Report visibility winners

Latest insights

  • lego.com tops the brand reach score table
  • smythstoys.com is No.1 for overall organic visibility
  • thetoyshop.com & toysrus.co.uk have gained a tremendous amount of organic visibility in the last 12 months
  • lego.com & hasbro.com have lost out on significant portions of their organic visibility in the last 12 months

10 minutes Reading time

1-50 Brands ranked

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Report Updated Aug 2023

The 2023 Toy Store Market Performance Report

What is the Toy Stores Market Report?

This report is all about the toy stores market and online performance across the industry. We pull a range of KPIs such as visibility, page speed, and rising keywords to show which brands are at the top and which are dropping on their current SEO strategy.

If you’re ready to find out everything you need to know about how your brand measures up against competitors, download the full report above. Want some insights into what’s included? Keep reading to find out some highlights from our 2023 data.

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  2. Receive the report to your given email (check spam)
  3. Read the good news and level up your decision making
  4. Find it so useful you call us for a consultation

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