Seasonal Trends 
Visibility Vs Authority 
Link Acquisition 
Content Performance 
10 minutes Reading time
1-50 Brands Ranked
Updated November 2021
The online plant report will go through the overall performance of the 50 most prominent players in the industry. We have identified the biggest brands to those fading away, based on several critical online metrics such as visibility, page speed, brand reach and more. The free online plant report gives a snapshot of what makes the industry tick and where your brand sits among the flower bed.
If you are looking to make gains on your competitors and leapfrog them in the rankings, this report is a perfect place to start. The information goes into detail with various metrics and showcases to show you where you stand compared to your contemporaries. As such, it’s easy to spot where you’re falling behind and where there’s an opportunity for growth.
Some brands have followed suit, while others have suffered losses over the past 12 months. This is an excellent opportunity for reflection on your own performance while surveying the lay of the land in the industry as a whole. If you are in the online plant’s industry, our data is sure to be of interest to you. Download this year’s report using the form above or get in touch to chat through the data with our specialists.
One of the foremost metrics we look at is organic visibility. This is how we stack up the most notable brands based on how much of the online space they take up in the plant market. Essentially, the higher your visibility, the higher the chances of organic searchers reaching your site through search.
There has been a decrease in the plant’s industry compared to last year, which had an increase of 18%, where this year has had a drop of -11%. This could be due to lockdown and people spending more time at home; however, we can see that this year has a decrease. Some brands have gained in the market, while others have suffered losses over the past 12 months.
The most notable drop in visibility for the top ten is primrose.co.uk, with a -44% drop from last year. Even though they have had a decrease in visibility, they have still managed to stay in the top ten.
Download the report today to get a full view of a successful 12 months in the online plant industry.
According to online visibility, the top 5 biggest sites in the online Plants industry are;
Based on shifts in the visibility of the past year, the 5 Plants retailers who have lost the most visibility are;
The past 12 months have seen many of us confined to our homes for longer than usual. Creating a calming and comfortable home environment has never been more critical, with more people working from home than ever.
We take a look at keyword trends in our report. Among the most prominent growers, ‘artificial indoor plants’, ‘low light indoor plants and ‘tall outdoor plants’ have grown by 14%, 22%, and 36%. If you’re looking to create compelling content, these trends indicate what your audience wants to read about.
To see the rest of our growing keywords, download the report today.
In any e-commerce sector, keeping on top of reviews is imperative. Following Googles EAT algorithm update, showing your quality and legitimacy through high numbers of positive reviews can give you a ranking leg-up. Surprisingly, reviews don’t appear to be too high on many brands’ agendas.
Quantity of reviews is just as important as their quality, as plants4presents.co.uk will attest. None of the brands in our table scored an average score of 5, with only One notching 4.9 stars. As one of our 4.9 scorers, they languish in 5th place due to their meagre sum of 11,978 reviews.
On the other end of the spectrum, waitrosegarden.com are even lower, ranking in 49th and only gaining 133 reviews. This lowly position is due to their average review score of 1.6, the lowest on our list. Providing quality service that your customers are keen to shout about is incredibly important.
Indoor plants are booming, a popular gift choice for many, which is shown in monthly searches. Indoor plants get a monthly search of 74,000, with Plants online getting 2nd place with 18,100 searches per month.
More keywords to take advantage of are ‘best indoor plants’ searches per month are 5400, ‘indoor hanging plants’ 14,800, ‘artificial indoor plants’ 9900 and lastly ‘large indoor plants’ with 9900 searches per month. Take note of these keywords for indoor plants.
For more insight into how you can improve your online performance, download the plant report today.
If you want to rank highly, a speedy site is essential. Page speed is one of the elements of Google’s ranking algorithm, and due to its importance, we include a look at the fastest sites in the online plant industry within our report. Some big winners and stragglers were found in the industry, and understanding where you sit in the speed hierarchy is one way to win against slower competition.
PageSpeed Insights have identified the top 5 fastest online plant sites as per below;
No, this is a free online plant industry report. We believe our statistics and analysis is of paramount value to companies, and as such, we push it out free of charge. Also, it allows us to show off a snapshot of what we do here at Salience. Our team dig deeper than the contents of the report daily when working for our clients. If you’d like to discuss how to turn your online fortunes around, get in touch today. To see the state of play in the industry, download our free report using the form above.
If we included every brand in our Home & Garden industry reports, they’d never end. As such, we set thresholds that brands must meet and limit it to the top 50. If your plant brand can’t be seen, unfortunately, you haven’t hit the thresholds this year. Never fear. However, we offer free personalised reports so you can get a complete picture of your performance. Get in touch today, and we’ll give you an overview of how your brand is faring.
If you have any questions about our online plant analysis, contact us at any time, and we’d be happy to help.
