10 minutes Reading time
20 pages Length
Updated November 2020
This online plants report takes a look at the overall performance of the 50 biggest players in the industry. We identify the biggest bloomers and those are fading away, based on a number of key online metrics such as visibility, page speed, brand reach and more. The free online plant seller report gives a snapshot on what makes the industry tick, and where your brand sits.
If you’re looking to make gains on your competitors, and leapfrog them in the rankings, this report is the perfect place to start. The report is segmented into an array of metrics and showcases where you stand in comparison to your contemporaries. As such, it’s easy to spot where you’re lagging and where there’s opportunities for growth.
This is a great opportunity for reflection on your own performance while surveying the lay of the land in the industry as a whole. If you’re in the online plants industry, our data is sure to be of interest to you. Simply download this years report using the form above, or get in touch to chat through the data with our team.
One of the foremost metrics we look at is organic visibility. This is how we stack up the biggest brands based on how much of the online space they take up in the plant market. Essentially, the higher your visibility the higher the chances of organic searchers reaching your site through search.
It’s been a strong year for the online plants industry as a whole, growing by a sizable 18%. While the pandemic may have played a part, with people spending more time in their homes, this indicates a market which is thriving. Some brands have followed suit, while others have suffered losses over the past 12 months.
Perhaps the most notable drop off has been from wyevalegardencentres.co.uk. Having notched an 8th place spot in last years report, they’ve crashed out of the top 10, all the way down the 26th spot. They’ve lost 78% of their visibility. The reason? In September 2019, they announced they would be ceasing trading. Now, all that exists on their previously bustling site is a notice of liquidation.
When a former giant drops off, there’s room for upcoming brands to thrive. Jparkers.co.uk, bunches.co.uk and gardenia.net have arguably been the biggest beneficiaries of this newly released visibility share. The first two have jumped into the top 10, while the latter has grown by 221%, climbing 11 places into 9th. A stellar year for these 3 brands.
To get a full view on a successful 12 months in the online plant industry, download the report today.
According to online visibility, the top 5 biggest sites in the online plant industry are;
Based on shifts in visibility of the past year, the 5 plant retailers who have lost the most visibility are;
The past 12 months have seen many of us confined to our homes for longer than usual. With more people working from home than ever, creating a calming and comfortable home environment has never been more important. Plants are among the most popular way to achieve this, as the yearly growth in certain keywords indicate.
We take a look at keyword trends in our report. Among the biggest growers, ‘potted plants’, ‘indoor plants’ and ‘house plants’ have grown by 126%, 83%, and 71%. If you’re looking to create compelling content, these trends give an indication of what your audience want to read about.
Listicles rule the roost for many of these keywords. In fact, position 1 for ‘house plants’ is taking up by top 10 article from patchplants.com. They also sit in position 5 for ‘potted plants’ and position 2 for ‘indoor plants’. If their huge 195% visibility increase is anything to go by, their content strategy may be one to keep an eye on.
To see the rest of our growing keywords, download the report today.
In any e-commerce sector, keeping on top of reviews is imperative. Following Googles EAT algorithm update, showing your quality and legitimacy through high numbers of positive reviews can give you a ranking leg-up. It’s surprising, then, that reviews don’t appear to be too high on many brands agenda.
In fact, the average review score in the industry is just over 3.5 stars. None of the brands in our table scored an average score of 5, with only two notching 4.9 stars. Quantity of reviews is just as important as their quality, as gardenbeauty.co.uk will attest. As one of our 4.9 scorers, they languish in 19th place due to their meagre sum of 239 reviews.
On the other end of the spectrum, gardeningexpress.co.uk are even lower, ranking in 25th despite recording 14,279. This lowly position is due to their average review score of 2.5, the lowest on our list. Providing a quality service that your customers are keen to shout about is incredibly important.
Subscription boxes are big business in a growing number of industries, and the plant sector is no different. A popular gift choice for many, this prominence is reflected in monthly search volume, with plant subscription box and plant subscription earning 2.8k and 500 searches per month respectively.
While these searches are highly competitive, it’s not necessarily rankings that are the name of the game here. A peek at the SERPs reveals that backlinks are the dangling carrot. Half of the page 1 results for ‘plant subscription box’ aren’t commercial pages from direct sellers, but rather listicles from independent publications.
These listicles highlight the ‘best plant subscription boxes’ and provide links to relevant sites who offer this service. Some of lists are from domains with DR’s as high as 92 – a spot in these lists can work wonders for visibility.
It’s perhaps unsurprising, then, that our top 3 biggest sites feature prominently in these lists. Given that all sites have continued to grow in organic visibility over the past year, the importance of these links can’t be understated.
If you’re looking to diversify your product offering while growing in visibility, adding subscription boxes to your site, and outreaching them to relevant publications, could be the answer you’ve been looking for.
For more insight into how you can improve your online performance, download the plant report today.
If you want to rank highly, a speedy site is essential. Page speed is one of the elements of Google’s ranking algorithm, and due to it importance, we include a look at the fastest sites in the online plant industry within our report. There were some big winners as well as some stragglers found in the industry, and understanding where you sit in the speed hierarchy is one way to make improvements on your slower competition.
PageSpeed Insights have identified the top 5 fastest online plant sites as per below;
No, this is a free online plants industry report. We believe our statistics and analysis is of paramount value to companies, and as such we push it out free of charge. Also, it allows us to show off a snapshot of what we do here at Salience. Our team dig deeper than the contents of the report on a daily basis when working for our clients. If you’d like to discuss how we can turn your online fortunes around, get in touch today. To see the state of play in the industry, download our free report using the form above.
If we included every brand in our Home & Garden industry reports, they’d never end. As such, we set thresholds that brands must meet and limit it to the top 50. If your plant brand can’t be seen, then unfortunately you haven’t hit the thresholds this year. Never fear, however, we offer free personalised reports so you can get the full picture on your performance. Get in touch today and we’ll give you an overview of how your brand is faring.
If you have any questions on our online plant analysis, contact us at any time and we’d be happy to help.