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1-50 Brands Ranked
Updated February 2022
The leading bed & mattress brand is Dreams beds. Holding a dominant position over Bensons for beds with nearly double the overall organic visibility. Both brands continue to improve YoY either way. Each making it to our top 5 most improved brands for the year. Other brands in this category are: Bedstar, Mattress man and Cotswold co.
We also monitor which brands have made the most losses YoY. It’s not the end of the world for these brands, but this should be taken as a warning sign that attention & resource is needed desperately in search strategy. The brands seeing losses are:
Q4 2021 saw the lowest amount of search interest since 2019
The leading bed & mattress brand is Dreams beds. Holding a dominant position over Bensons For Beds with nearly double the overall organic visibility. Both brands continue to improve YoY either way.
Taking both median & average page speed data across the industry we can see average mobile page load time is very poor. Coming in at just 22/100.
A market leader in organic visibility is Bensons for Beds leads the charge in customer reviews, amassing a huge 210 thousand customer reviews. To give that figure some perspective, the next most reviewed brand is Dreams Beds with 56,000 reviews, meaning that the Bensons has amassed fourfold that of its closed competitor, huge. Better yet the average review comes out at 4.4 stars.
Ok, we all know about Casper. The breakout bed in the box brand stormed markets a few years ago. They won big on simplicity and frankly, great branding. What makes then the false brand leader?
Back in July 2020 they closed shop for UK markets. Yet still they continue to hold great brand interest. Monthly search volume sits just shy of 30,000 searches a month (5th highest out of the entire sector). Coupled with their market leading social following, digital brand footprint is huge.
2021 saw search volume normalise after a disruptive 2020. Q4 2021 saw the lowest amount of search interest since 2019. However, overall the outlook is certainly not bleak. Taking data spanning all of 2021, search volume was only down 5% lower than 2020. The previous year search volume was up 10%. So in the broader picture consumer interest is fairly steadfast.
Taking both median & average page speed data across the industry we can see average mobile page load time is very poor. Coming in at just 22/100. Across desktop their story is quite the opposite, with the average coming in at a healthy 64.
Plenty of movement across all types of bed & mattress products. Lots of the bigger brands seeing decreases in brand search volume in Q4. Somewhat in line with general market search volume. Some of the emerging brands here:
Some of the receding brands: