10 minutes Reading time
20 pages Length
We’ve been getting into bed with the bed and mattress industry in this episode of our sector reports. Inside, you’ll discover exactly what makes this market tick, exploring essential statistics and online metrics. You can see who’s wide awake and who’s snoozing when it comes to online and SEO performance.
Vital online KPIs are explored, including keyword potential, visibility, and page speed. Other metrics are also listed, such as social score, brand mentions, and online reputation. You can’t find these kinds of metrics in any other report, especially ones that are free.
If you’re ready to give yourself a head start on the SERPs and learn your competitor’s best-kept secrets, download your free copy of bed and mattress market report today.
The bed and mattress industry has their sleeping pattern down to a tee. The industry, as a whole, is up by 28%. The top 10 in the market are all looking positive as well. Dreams is up by 16% despite being the market leader already by a longshot.
However, some brands have suffered this year. Silent Night has lost -39% of its visibility, tumbling down the league table. They’re going to need to drastically improve their online marketing if they are to catch up with the brands at the top.
To see where your brands lies on our industry table, get a copy of the free report now.
Here is a quick rundown of the top 10 sites:
Our sector report also investigates the state of the competition on the SERPs. As the bed and mattress industry contains high ticket items, it comes to no surprise to find competitive environments for many of the keywords.
These keywords are heavily sought-after and can give your brand a significant boost in both exposure and revenue. For this reason, we dive deep into what these competitive keywords are and who’s ranking at the top. With this information, you can form a plan of action to tackle these terms effectively.
For the most competitive keyword in the industry – ‘bed’ – many of the biggest brands in the report take the top spots. Dreams is sitting pretty in position one and Bensons for Beds takes position three, so well done to them. Although there are other bed and mattress-specific companies on the first page, there are also generic brands like Ikea and Argos. Bed brands ought to look at these sites if they want to get a higher ranking, as they’re the ones to beat.
With the second most competitive keyword – ‘double bed’ – a similar story is told. Dreams is sitting right at the top in position one, just above Argos. However, Happy Beds is taking position three this time with Bensons for Beds ranked fourth. Despite having the more authoritative site, Bensons isn’t doing well.
To see who’s topping the charts for the most competitive keywords in the bed and mattress industry, get your free report now.
As well as high competition keywords, our report also digs into the opportunities brands have to quickly accumulate more visibility. These ‘opportunity keywords’ usually have high search volume and low SERP competition. This makes them perfect for smaller brands who don’t have the authority to compete with the big sites.
Here’s a few elements we noticed when investigating these opportunity keywords closer. By using some of these techniques, brands can swiftly gain more visibility and authority on the SERPs.
Even with all the visibility in the world, a large brand can still miss out on the visibility gained from a hidden keyword that we find in our reports. The bed and mattress market is no exception. In this report, we discovered there were keyword opportunities right under the noses of many sites and all they needed to win these keywords were extra categories.
Many of the keywords found in this report are related to sneaky category and product opportunities that even Bensons for Bed doesn’t have. It’s safe to say that if a smaller brand got their hands on these keywords, they have the ability to quickly outrank their competition.
Want to see these elusive opportunities? Get the report now.
When Google is ranking a website, they look at all the surrounding content and how it all relates. This gives them a realistic yard stick of a website’s ‘quality’. If a site doesn’t have sufficient content to back up their categories, Google can’t find the means to rank that page. A shame, especially if the site in question is a respectable brand with quality products.
With this in mind, many of the keywords found had associated pages with ampules of supplementary content, such as buying guides and consideration-based content.
The truth is, if you want to rank your profitable categories for big terms, fleshing them out with content and improving their overall depth is a good first step.
To find out which categories react the best to this miraculous method, get the report asap.
As well as an effective SEO strategy, social shouldn’t be ignored when assessing a complete online marketing campaign. We include a social analysis in our report for this very reason. You have the ability to ethically spy on your competition and learn from the best bed and mattress companies in the world of social media.
As well as social, we also dive into brand mentions, seeing how social media equates to more brand mentions online. Using these two investigations, we create a league table for the best bed and mattress brands when it comes to social presence.
For the bed and mattress industry, Casper is topping the league table. Interesting considering they don’t make the top 10 in visibility. They also don’t have too many brand mentions online, so what is it that’s driving them to social success? Their social media might be the answer.
They have over 800K followers across multiple accounts and keep them engaged and aware throughout the year. On Facebook, their latest posts got thousands of likes and reactions. On Instagram, their posts get even more engagement. In terms of content, they use a lot of real people and cute images, such as a baby popping out of one of their mattress boxes. They also have stories on Instagram which can be viewed any time, including an Instagram TV option. It’s safe to say that if you’re looking to improve your presence on social, Casper is a company to watch.
Online reputation and reviews are everything when it comes to online shopping. If a consumer doesn’t trust your brand, they’re unlikely to follow-through with a purchase. It is also for this reason why Google make it their mission to find and rank trusting sites. If you meet their benchmark for trust, they’ll give you more exposure.
Because of this, we ranked all the bed and mattress brands on their trust scores, all taken from Trustpilot reviews. With this table, you can see which brand is being raved about the most in your industry.
On first inspection, the bed and mattress industry is performing well for reviews. There doesn’t appear to be many outliers, so keep up the solid work!
Here are the top 5 brands who are crushing it in terms of online reputation:
Page speed makes up an important part of any brand’s SEO strategy. Google sees it as a crucial ranking metric and one that drastically impacts the UX of your site. After all, a slow site can turn off your visitors and cause them to bounce over to one of your competitors, so making sure you have this element optimised is key.
We include a page speed analysis in our report, so you can see which bed brand is lightning on the SERPS.
Here’s what PageSpeed Insights identified as the top 5 fastest bed and mattress brands:
Read more about the importance of page speed here.
Not only is this report detailed and practical, it’s also free. We enjoy performing analyses on various markets we would like to work with and offer free competitive insights as a way to build relationships. Get your free report now!
If you can’t find your brand within the report, get in touch asap and we’ll send you a personalised report featuring your brand. That way, you can see how it compares to the rest of the competition.
If you want to know anything about the report or are curious about how we can create a bespoke SEO strategy for your brand, get in touch today.