Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Join the 5000+ marketing decision-makers using our data to improve their decision-making.
✅ No data sharing
✅ No spam
✅ No newsletter auto-enrolment, although you should subscribe 👀
10 minutes
Reading time
100+
Brands Ranked
Report Updated July 2024
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, Head of Organic, Sonia Morrison
Salience is eager to explore diverse markets, as focusing exclusively on one sector can limit our broader industry insights. Staying confined to a single sector risks missing out on valuable knowledge. The decorator industry, particularly in the context of SEO, presents an exciting and dynamic field with a wide range of opportunities and challenges.
To delve deeper into this industry, we’ve prepared a comprehensive report on the leading players in the decorator market. This report identifies the top performers and those struggling to keep up. The decorator industry covers a wide range of areas, including interior design, home decor, custom artwork, and seasonal decorations, which adds to its vibrancy.
Using data and statistics, we’ve analysed successful strategies, growth trends, and areas for improvement within the decorator industry. Our report sheds light on market dynamics, consumer preferences, and emerging trends that are shaping the future of decoration and interior design.
Believing in the power of shared knowledge, we’ve made this detailed market report accessible to everyone at no cost. By doing so, we aim to provide valuable insights that can help businesses and enthusiasts alike navigate the ever-evolving landscape of the decorator industry.
Interested? Fill out the form above to receive a complimentary copy directly in your inbox! Or keep reading for a sneak peek right here.
Who Are the Winners and Losers in the Decorator Industry?
This year, trends in the decorating sector have seen an average decline of -18% compared to 2023. Several factors contribute to reduced interest in decorating terms. Chief among them is the rising cost of living. Additionally, with the world reopening, more people are prioritising holidays over home decoration.
Exploring any of these brands would make for an excellent case study to improve your SEO strategies!
On the other hand, some brands have seen declines due to market shifts and SEO changes. Leading the list is ilovewallpaper.co.uk with a significant drop of -99%. Following closely is photowall.co.uk with a decrease of -24%. Lastly, wallpaper-uk.com also experienced a decline of -24%. These are the sites that have suffered the most losses.
Nevertheless, this should not be viewed as a setback. There are always opportunities to reverse this trend through strategic research and proactive measures.
Who are the biggest decorator brands in 2024?
Here’s a quick list of the top 5 brands in the report:
1. Farrow & ball
2. Johnstone’s
3. The Paint Shed
4. DCO
5. PaintWell
What decorators are growing the most in 2024?
Here are the 5 brands experiencing the most significant growth this year:
1. untouchables.co.uk
2. vandcopaint.co.uk
3. rabart.co.uk
4. wallism.com
5. splatdecoratingsupplies.co.uk
What decorator brands are dropping the most in 2024?
As some brands rise, others inevitably decline. While this is a setback, it is crucial to identify which brands are most affected. Here are the five currently ranked at the bottom of the list.
1. paintdepot.co.uk
2. yourstylishhome.co.uk
3. tangletree.co.uk
4. mural-wallpaper.com
5. colourtrend.co.uk
Which decorator brands have the best digital reach?
A strong digital presence is crucial for promoting your brand, especially in the decorator industry. Given the nature of this sector, a positive reputation and widespread recognition foster trust with customers, driving word-of-mouth and recommendations. That's precisely why we've included a digital performance analysis in our report, comparing brands to identify the most searched and socially influential leaders in the industry.
The current winner is Dulux, with a staggering social media count of over 6,888,400 social hits across Instagram, Facebook and Twitter, the majority of this margin was contributed by their Facebook votes.
The runner-up is Farrow & Ball, which received most of its votes from Instagram. Their Instagram account boasts over a million followers and features a highly aesthetically pleasing feed.
Want to know where your brand stands? Access our free report to find out!
What are the high competition keywords in the decorating industry?
Keywords are essential for a successful SEO campaign, and the decorator industry is no different. Some high-value keywords are highly competitive, but only a select few emerge as top performers. Dominating the market demands time, research, and relentless dedication.
The top-performing keywords with the highest competition are 'blinds' with a competitive score of 44 and 'rugs' with a competitive score of 38.
Want to discover the other top keywords? Access our free report now!
Keyword opportunities in the decorating sector
Now that we've covered the popular terms, let's turn our attention to opportunities. Every industry has keywords with significant traffic but lower competition, providing a strategic pathway to improve rankings without solely focusing on challenging terms.
So, what's the takeaway?
Bedroom furnishings and decor.
There’s a clear trend in the opportunity section; bedroom furnishing and decor. The keyword ‘single bed sits at the top with a monthly search volume of 56,000. Additional promising keywords include 'bunk beds,' searched 36,000 times monthly, and 'blackout curtains,' with 31,000 searches.
With low competition in these areas, they present worthwhile opportunities to explore.
Which decorator brands have the best online reputation?
In the decorating industry, social media and blogs serve as vibrant sources of inspiration for home décor ideas. Platforms like Instagram, Pinterest, and design blogs showcase diverse styles and trends, sparking creativity and guiding consumers in their decorating decisions.
In the digital realm, customer reviews featuring images of their home décor wield substantial influence. Google considers these reviews when determining search rankings, shaping consumer trust and purchasing choices. Therefore, it's vital for brands and websites to adeptly handle such reviews as they directly affect their online reputation and visibility.
Here are the top 5 websites with exceptional online reputations:
1. wallpaperdirect.com
2. thepaintshed.com
3. nextdaypaint.co.uk
4. worldofwallpaper.com
5. iwantwallpaper.co.uk
Who in the decorator industry has the best page speed?
Although speed may not initially seem critical in the decorating industry, its importance is greater than expected. A slow-loading page can lead to users leaving the website, so it’s crucial to keep them engaged.
Curious about the top five decorating sites identified using Pagespeed Insights? Here’s the list:
1. janeclayton.co.uk
2. wallpaperdirect.com
3. fabricsandpapers.com
4. craigandrose.com
5. wallpapershop.co.uk
Want to learn more about the importance of page speed? Click here.
Is there a charge for this report?
Great news – this report is completely free! Why? Because we're dedicated to building strong connections with brands and gaining deeper insights into the decorator industry. This initiative enables us to start conversations that might not otherwise happen, including with your brand! If you're interested, just fill out the form at the top to get your copy delivered straight to your inbox.
My brand isn't in the report, what should I do?
If your decorating brand isn't included in our report, don't fret. Reach out to us, and we'll conduct a personalized analysis of your brand to create a bespoke report. This tailored approach is perfect for understanding your brand's position in the market landscape.
For more information about the report or to explore our customized SEO strategies for partner brands, contact us today!
