Brands Featured

  • Colour Graphics
    Colour Graphics
    Flyeralarm
    Flyeralarm
    Kall Kwik
    Kall Kwik
    Hello Print
    Hello Print
    Pixartprinting
    Pixartprinting
    Printing.com
    Printing.com
    Banana Print
    Banana Print
  • OptimalPrint
    OptimalPrint
    Printed.com
    Printed.com
    Solopress
    Solopress
    Instantprint
    Instantprint
    Vistaprint
    Vistaprint
  • vistaprint.co.uk
  • moo.com
  • instantprint.co.uk
  • solopress.com
  • printed.com
  • optimalprint.co.uk
  • banana-print.co.uk
  • antalis.co.uk
  • printing.com
  • pixartprinting.co.uk
  • helloprint.co.uk
  • easyprint.com
  • tradeprint.co.uk
  • overnightprints.co.uk
  • digitalprinting.co.uk
  • kallkwik.co.uk
  • flyeralarm.com
  • colourgraphics.com
  • doxdirect.com
  • quinnstheprinters.com
  • auraprint.uk
  • eazy-print.co.uk
  • route1print.co.uk
  • mixam.co.uk
  • 123print.co.uk
  • johnewright.com
  • myprint247.co.uk
  • printuk.com
  • weeprint.co.uk
  • jamjarprint.co.uk
  • cardsmadeeasy.com
  • print-print.co.uk
  • psprint.com
  • alocalprinter.co.uk
  • facemediagroup.co.uk
  • betterprinting.co.uk
  • stationery-direct.co.uk
  • onlineprinters.co.uk
  • posterpigeon.co.uk
  • companycards.co.uk
  • brunelone.com
  • beanprint.co.uk
  • pixel2print.co.uk
  • stuprint.com
  • lollipopbrighton.co.uk
  • leafletfrog.co.uk
  • geniedesignandprint.co.uk
  • creedsuk.com
  • affordableleaflets.co.uk
  • cheapestprintonline.co.uk

Show More Brands

What to expect inside

  • 2019 Printing Industry Report front cover
  • 2019 Printing Industry Report intro page
  • 2019 Printing Industry Report contents page

Latest insights

  • moo.com has the best Link Authority Score in the industry
  • solopress.com has a high volume of referring links, however the average link is of poor quality
  • Sites that have grown considerably in SEO visibility YOY are: optimalprint.co.uk, helloprint.co.uk and digitalprinting.co.uk
  • Sites that have lost visibility in the last year are: printing.com & printed.com

10 minutes Reading time

20 pages Length

What is this Online Printing Services report about?

Within the report, we look at the wins and losses of each brand in different areas of their site. This gives an overall view of where each company sits in their digital market, who their biggest competitors are and who is coming up the ranks.

We look at technical aspects of the site such as SEO Visibility and Link Authority to see year on year performance. We also delve into your company’s social standing, highlighting Brand Reach and owned social scores. Additionally, you’ll get insights into keyword opportunities, content marketing tips and examples of work with results.

We can only feature the top 50 brands in our final report, but we consider the whole sector when doing our research. If you aren’t one of the brands featured, get in touch and we’ll provide your data. We’ll also talk you through it if you’d like. You may also appear in our Stationery & Office Supplies Report.

Our Online Print market analysis

Once you’ve looked at the report you’ll have an overall idea of how the market is doing and which brands are performing well. This post aims to look a little deeper, identifying exactly why these brands have ended up at the top of their game and how they did it. 

Have the report to hand while reading it so you can refer to it during key points.

SEO winners and losers in Online Printing

Visibility is extremely important, but improving it year on year can be tricky. Which printing services sites managed to do it?

Vistaprint remains the market leader despite losing 8% of their visibility this year.

PS Print has also kept their place in 2nd position after a small 4% loss.

The rest of the top five have made great gains:

  • Instant Print has gained 10%
  • Hello Print take fourth place with a 28% increase in visibility
  • Solo Press make up the top five with a fantastic 52% improvement

Other big wins in the top 10 include Optimal Print who has gained 48% visibility and Digital Printing who has had a really successful year with a huge 89% visibility improvement.

There have also been some losses for Moo (-12%), 123 Print (-6%) and Banana Print (-2%).

Keyword Opportunities for printing services

There are two keyword lists in the report; one with high competition keywords and one with keywords that offer the best opportunities.

Vistaprint is ranking in position 1 for most of the high competition ‘business card’ keyword terms.

The term ‘create business cards’ has a featured snippet which is showcasing Canva’s business card service. Though Canva is not a traditional printing company, there’s a lot to be taken from their page copy which has landed them this feature.

The copy describes how you can use their service, the aspects that go into creating a business card and FAQs with lots of calls to action throughout and handy illustrations.

Treating page copy like a guide or short article instead of traditional SEO copy has been proven to improve page rankings within a few weeks.

Read more: Google Algorithm Update Reinforces The Importance Of Content To Rankings

Cheap and cheerful

The word ‘cheap’ appears four times in the keyword sets.

Don’t shy away from using ‘cheap’ in your title tags, meta descriptions and copy – no one is searching for ‘affordable’ or ‘value’, so it’s useless optimising your pages for those words.

Well done to Banana Print who has optimised well for this and are ranking within the top five for all of the ‘cheap’ related keywords.

Google’s Venice update

Since 2012, the Venice update changed the way Google looks at local markets. Taking a user’s location into consideration, the search engine now populates results that appear most relevant to their location and query.

This is great for small businesses but means the competition can be harder than it was before.

This is a Venice related market, so a blended organic and paid strategy is required when it comes to search.

Set up rank tracking to see where you rank well for each location in the UK. Sites that rank well organically can be excluded from your search campaign.

Link building for Online Printing Services

Building a strong link profile can improve your SEO as well as gaining you coverage as a brand.

Moo is top of the links charts with the highest average number of links gained per month of the highest quality.

They have a fantastic blog which provides advice and information on branding, designing and using their products. This is gaining great links with one article with sci-fi author Max Gladstone receiving a link from Entrepreneur.com.

However, their blog exists on a subdomain rather than in a subfolder. They could improve the value of the link equity gained if they moved this over to a subfolder such as moo.com/blog.

Moz founder Rand Fishkin claims that moving a subdomain to a subfolder almost always increases search traffic.

PS Print is in second place with the second highest average number of referrals and quality of links.

A lot of their links are going to products, but they do have a blog which is also gaining a lot of links.

Their blog is split up into different sections which has advantages and disadvantages. On the one hand, if you’re interested solely in design, you can find everything you want under this heading. But, if you want a more overall view of printing, it’s quite difficult to navigate.

The PS Print blog also exists on a subdomain so will have the same loss of link equity as with Moo.

Social campaigns for Online Printing Services

Lead generation markets like online printing thrive on testimonials and customer reviews. Social media platforms are the perfect place to display these and expand your audience.

Vistaprint is smashing the social charts with a huge number of brand searches per month and an impressive owned social score.

Here are some things we loved about Vistaprint’s social channels:

  • The content is varied across all platforms
  • They post links to their own articles and repost other helpful articles, providing selfless content
  • They post images with captions inviting people to comment, like and share
  • They post topical content around events such as Father’s Day
  • They promote their clients on Instagram by posting images of their business cards and other products they’ve helped them create

Moo is second in the social charts. They also have an impressive social score but quite a low number of brand searches in comparison.

Their social feeds feature product images with client testimonials, regular promotions and videos showcasing their work. However, there isn’t much in the way of helpful content or articles.

One of the best ways to gain new followers and reach new audiences is by creating social content that encourages users to share.

People love seeing their picture being reposted by a brand, so bringing in client images not only gives you great social content with a small amount of effort on your part but also opens your brand to new viewers and shows you as a respectable company with a personality.

Speak to us if you have any further queries about our data or download the report for further insights.

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