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This is where you get your problem fixed. Save your team 12 months of guesswork.
This is where you get your problem fixed. Save your team 12 months of guesswork.
Seasonal Trends
Visibility Vs Authority
Link Acquisition
Content Performance
Download the 2026 Stationery Industry Report.
Benchmark 100+ Stationery brands across organic search, brand demand, and social visibility.
✅ 100+ brands ranked
✅ Organic traffic and visibility trends
✅ Updated February 2026
10 minutes
Reading time
100+
Brands ranked
Updated February 2026
"I am massively grateful for this report and there aren't many other useful ones I have found for online flower services."
- Arena Flowers, Data Scientist, Aaron Grove
"The report - it was very interesting as has been the case in previous years."
- BOX, Marketing Manager, Mike Hart
"Really impressed with the work done behind the research, really well done to the team and Salience"
- Funding Options, , Head of Organic, Sonia Morrison
Every year, we release our Salience Index, a market report on a specific sector that shows you everything you need to know from an SEO perspective.
This edition focuses on the UK’s online stationery industry. We’ve analysed top brands and collected key digital metrics like organic traffic, keyword trends, opportunity gaps, social reach, and page speed.
The UK Retail Stationery Market Report offers a clear snapshot of how brands in this space are performing online, what’s working, what’s lagging, and where the growth is happening.
We’ve also taken a closer look at one of the biggest shifts in the market: WHSmith’s buyout and what a successful migration could look like. With 480 stores rebranded and a digital identity to rebuild, it’s a moment other retailers can learn from.
Download the free report here to find out which parts of your online strategy could use sharpening. Or keep reading for a quick preview of the findings.
