Organic Visibility

SEO Visibility is a metric compiled from several relevant search factors that is used to calculate how visible a website is in a search engine’s organic results. This metric has been developed by Searchmetrics to provide a single, universal index for measuring and comparing the online performance of different domains.

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.

Keyword Potential

Identify the positions over which ranking keywords are distributed i.e. what % of your long tail keywords rank in Position 1, position 2 etc.

Keyword competitiveness

Keyword Difficulty on SEMrush estimates how hard it would be to use SEO on a new webpage to hypothetically outrank the web pages that are currently ranking on the first two pages of Google. This metric can be extremely helpful to SEOs during the keyword research process in order to determine which target keywords are realistic to go after and which ones would be too difficult and waste your time and resources.

Local Monthly Searches

Average monthly searches (‘Avg. monthly searches’): The average number of times that people have searched for a keyword and its close variants based on the month range as well as the location and Search Network settings that you selected. You can use this information to see how popular your keywords are during different times of the year. By default, the number of searches for the term (regardless of language) is averaged over a 12-month period.

Page speed

A score taken from, Googles own ‘Pagespeed insights’. PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

A score of 90 or above is considered fast, and 50 to 90 is considered moderate. Below 50 is considered to be slow.

Search Trends

Google Trends is a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.