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1000's of brands of brands have found value in our analysis

The audit was great – and I feel like there’s a definite need for a service like this in our lives, and really enjoyed the presentation – you know its good when you leave a 2 hour presentation and it invigorated you!

Here’s What You’ll Get.

We won’t tell you that you have 1892 images without alt text and 375 pages with the wrong canonical reference – this audit is about working towards a top-level, world-class search strategy.

Forget cobbled-together screenshots; this process provides real, actionable search marketing insight developed specifically to surge meaningful strategy change that drives new revenue.

All we ask of you is 1 hour of your time to present a document addressing your most fundamental marketing challenges. It’ll take our cross-department team in excess of 40 hours to meticulously piece together.

Our ideal outcome is for you to walk away with a renewed sense of optimism against what’s possible for your brand through search.

 

The Trophy Cabinet 🏆

Venn diagram showing SEO, Paid Media, Digital PR, and Data Experience overlap.

Strategic Direction

Many agencies jump straight into best practices without considering the bigger picture. Before anything else, we take a step back and define the strategic direction of your campaign. This means identifying your top-level goals, understanding the challenges you face, and developing a clear plan to overcome them. By gaining a deeper understanding of your business and customers, we ensure our strategy aligns perfectly with your needs.

Human-First Approach

Your website should serve real people first. By focusing on user intent and needs, we position your site for success, regardless of algorithm changes. Prioritizing intent-driven structure and content improves usability, user experience, and ultimately, your site’s effectiveness in delivering results.

Agile, Not Rigid

Forget 12-month static Gantt charts. The digital landscape moves fast—so should your agency. Our team adapts to shifts in search trends, your business needs, and the competitive market. Agility allows us to capitalize on new opportunities, ensuring you’re always ahead of the curve.

Holistic, Integrated Approach

Our teams don’t work in silos. SEO, Digital PR, and Paid Media collaborate seamlessly to create a complementary, cross-discipline strategy. This holistic approach ensures every channel works together to drive optimum user engagement and results.

 

Let’s get a little closer…

Our initial sessions are designed to deeply understand your business, processes, and market, setting the stage for a campaign that’s perfectly aligned with your goals.

Together, we’ll define your top-level objectives, identify the challenges standing in the way, and map out a clear roadmap to success.

The first step is getting to know you—understanding the context, your vision of success, and what’s come before. From there, we shift our focus to your customers, ensuring that we address their needs directly and at the right time, enhancing the value of your offering.

This collaborative approach is essential to every Salience campaign. By working closely with you, gathering insights, and evolving our understanding, we create a foundation that drives real results and delivers lasting value.

 

Commonly Asked Questions

In a sense, this is a full frontal assault on your presence on the web. We’ll assess all the areas users find your brand through core search; housed in the core channels including Digital PR, Paid Media & SEO.

 

We will rigorously assess the following;

  • Overall site & channel performance.
  • Revenue share – what areas are bringing in the cash? 💰
  • Market insight – how do you measure against your closest competitors?
  • Organic rankings – What are your top performing areas & where is cash being left on the table?
  • Tech setup – This is where the tech team get under the hood and assesses your backend & most fundamental setup. You’ll get to walk away with recommendations on how to tackle these.
  • Challenges & Solutions –  A one-pager detailing your biggest hurdles in achieving your vision and how to solve them.
  • Brand assessment – how strong is your brand presence online? Trust, recognition, prevalence, and relevance.
  • Commercial rates if we were to handle your search marketing project.

 

If you’re looking for help with your paid media approach, we have a separate, tailored approach. This audit will include the following:

  • Project overview – see where you’re at now and how we can help.
  • An introduction to our approach to paid media and how it could change how you see the landscape.
  • Account structure assessment – your foundations, are they setup to generate killer ROI?
  • Messaging – Do your ads resonate with your audience?
  • Targeting – Are you being seen in the right places at the right time?
  • Efficiency – is your account being smart with it’s spending?
  • Testing – How effective have your tests been in the past & how can you improve?
  • Reporting. – A breakdown of the feedback loop you would see as a client in terms of reporting
  • Commercial costs

 

 

 

We’ll be giving you a courtesy call on the same day. This is a quick hello to confirm that we’re both real people. We’ll book a second short follow-up ‘discovery call’ where we both have some breathing room to begin to understand all your fundamental search marketing challenges.

 

Yes, we’ll use this to access your online performance & figure out what is & isn’t turning the needle for you.

We’ll share a 5-minute guide on how to do this to make the process hassle-free.

 

We see this as a chance to show off our marketing chops, build trust and, more importantly, build a meaningful relationship between us & you.

 

Give or take in excess of 40 hours across the team, depending on the number of challenges.

Following an initial call, we’ll share a guide that grants us access to your internal analytics. After this, it’ll take 5 working days to assemble the analysis.

 

It takes roughly 1 hour, though we’re more than happy to extend it to answer any questions you may have.

 

Sure, we get it! Choosing the right or wrong search partner can shift your brand’s commercial trajectory for better or for worse. Buckets of mindful consideration go into marking the decision

Here are links to resources that could help you build some faith in our experience.

After something not listed? Contact us. We’re mega-responsive & happy to help.

 

It’s an easy question to answer, but we only want to share that once we know who you are.
Either invite us to pitch or contact us directly for pricing details. It’s all custom pricing & is in direct relation to how much value you want from us.

 

For the record, all the analysis & work that goes into a pitch process it’s totally free.

 

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