Every year, we release our Salience Index, a market report on a specific sector that tells you everything you need to know SEO-wise.

This edition is all about the online UK floristry market. We’ve highlighted the top brands and collected a bouquet of key SEO marketing metrics, such as visibility, keyword opportunities and trends, social brand reach, and page speed.

Our free UK Floristry Market Report gives online brands helpful insights into how their digital marketing efforts measure up to the competition; a snapshot of the market’s digital performance for the year, trends and resulting opportunities.

If you want to grow your online visibility and rise above the competition, this report gives your brand the right conditions to thrive. Download our free UK Floristry Market Report to see where your current digital strategy needs pruning, or read on for a quick preview.

Download The Full Report

Which floristry brands dominate online visibility?

The online floristry market has flourished this year in terms of visibility. Visibility is all about how easily your brand can be found online. In total, the average UK floristry brand’s visibility increased by 17% in 2025.

Let’s start with the big one. Which brands have a green thumb for year-on-year visibility?

1. Moonpig
2. Interflora
3. Bloom & Wild
4. Funky Pigeon
5. Prestige Flowers

Which brands have seen the biggest drop in visibility?

Not every brand has grown, with some seeing significant drops in visibility.

The top 5 losses in our UK Floristry Market Report are:

1. Primrose
2. 1-800 Flowers
3. Waitrose
4. Eflorist
5. Home Bargains

Why it matters: With even big brands struggling to keep up, maintaining strong SEO roots and being receptive to users’ needs is more important than ever.

Which keywords are the most competitive in the online floristry market?

If you’ve lost visibility and want to regain it, or you’re looking to sharpen your SEO focus this year, the keyword and trend insights in this report will help.

First, let’s start with high-competition keywords. These keywords have high monthly search volumes, but every brand targets them, making ranking for them in the SERPs harder.

Some examples in our UK Floristry Market Report include ‘flower delivery’, which has a search volume of 58,000 and a competitiveness rating of 79, followed by ‘send flowers’ and ‘order flowers online’. Typically, the most complex keywords to target are at the very top of the funnel, requiring large product ranges, high site authority, and strong SEO signals.

What are the opportunity keywords in the floristry market?

Opportunity keywords are also high in monthly search volume but low in competitiveness, making them easier to rank for. These tend to be more specific keywords, valuable for smaller and more niche sites.

Some opportunity keywords in our UK Online Floristry Market Report include ‘florist near me’, which has a search volume of 22,000 and a competitiveness rating of 7, followed by ‘funeral flowers’ and ‘dried flowers’.

We also include trending industry searches in our report. These give you valuable insights into where to plant your efforts to see real growth. These trends are reflected in the emerging keywords we have tracked, such as:

• ‘send flowers to someone’ (+432%)
• ‘send roses to someone’ (+432%)
• ‘order flowers online for delivery’ (+59%)
• ‘local flower shops near me’ (+27%)
• ‘get well soon flowers’ (+29%)

Next step: If your products match these trends, you can take advantage of these emerging markets. To discover more emerging trends in 2025, download our free UK Online Floristry Market Report.

Which floristry brands perform best on social media?

It’s no surprise that social media is crucial to online success. To track brand progress, we created a bespoke social score that measures who is engagement savvy and who is a shrinking violet. For this, we looked at follower count across major social media platforms and engagement metrics, including comments and likes.

This year’s winners are:

1. Bloom and Wild
2. Interflora
3. Moonpig
4. Sarah Raven
5. Freddie’s Flowers

Which floristry brands have the best online reputation?

Users want to know whether they can trust your site. Trust, expertise, and authority are major ranking factors. Here are the top 5 brands with the highest reviewed sites, based on both the number of reviews and review scores:

1. Moonpig
2. Funky Pigeon
3. Bloom and Wild
4. Serenata Flowers
5. Interflora

Practical takeaway: User reviews, testimonials, Trustpilot integration, guarantees and credentials/certification are all sure-fire ways of increasing trust. Because this practice has become so important, we have included a review and reputation analysis in our report.

Is my online floristry brand included in the report?

Interested to know where your brand stacks up against your competitors in various ranking factors? Or want to learn more about the keyword trends to focus on in your campaign? You can have all this information and more straight in your inbox. Download our UK Floristry Market Report for free today.

If you don’t see your brand, don’t worry. Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Contact our team, who will be happy to send you a personalised report with your brand in it.

Download The Full 69-Page Report