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Data you can trust, so every channel performs and proves it.

Every marketing decision runs on data. Ad platforms bid on the sales they can see. CRO tests pick winners from the numbers they’re given. Reports decide where budget goes next. When that data is right, every channel works harder and can prove it.

We make sure your data is accurate, joined up and owned by you. For ecommerce and lead generation businesses.

Trusted by some of the UK's leading brands

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Our data services

Audit

We find what’s working, what isn’t and what’s possible. We check your GA4, ad platforms and consent setup, then compare your data against your real orders or leads. You get a clear report with the fixes ranked by impact.

Fix

We rebuild your data foundations so every sale, enquiry and key action is counted once and counted correctly. We work alongside your developers, and everything sits in your accounts. You own it all.

Protect

Your site changes. Your data shouldn’t break when it does. We monitor it every month, catch problems early and fix them before they reach your reports or your ad platforms.

Going further with your data

Server-side tracking

For businesses that spend heavily on ads. We set up server-side tracking in your name and run it for you. It sends your data through a server you own, recovering data that browser restrictions lose and giving you control over what’s shared. Then we make sure your ad platforms and analytics get the full benefit. It always works within your visitors’ consent choices.

Sales and lead data

Ad platforms see a form fill or a checkout. You see which ones turned into customers. We connect your CRM and sales data back to Google and Meta, so they learn from real results, not just clicks and enquiries.

Dashboards and insight

We bring your marketing and sales numbers into one place, showing which products, customers and channels make you money. We keep a full copy of your data in a warehouse you own, so your history is never lost, and every source can be joined up.

All three come after Fix, because none of them work on bad data.

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Data, Paid Search & CRO

Google and Meta’s bidding learns from the conversions it can see. When it sees real sales, it puts your budget where it earns. CRO tests measured on accurate numbers pick the right winners. Together, that means ad spend that delivers more and a website that sells more.

Our data specialists work alongside our Paid Search and CRO teams, so each team focuses on what it does best.

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6-point

GA health check

350+

Clients

35+

Industry awards

2009

In search since

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Data analytics FAQs

Data analytics FAQs

A data analytics agency makes sure your marketing data is accurate, joined up and useful, so the numbers you make decisions with can be trusted. Our focus is data that makes Paid Search and CRO perform.

Most clients start with a one-off project, the Analytics Audit and Foundational Fix, then move to a monthly retainer to keep their data accurate. Our pricing is bespoke to your needs. During the pitch we take the time to understand your objectives, then present a clear breakdown of costs.

The clearest sign is GA4 not matching your backend sales or leads. Other signs include conversions counted twice, ad platforms claiming more sales than you made, and sudden drops after a site update or a cookie banner change.

Some gap is normal, because visitors who decline cookies, ad blockers and browser privacy settings stop some data reaching GA4. A large gap usually means broken or duplicated tags, missing events, or conversions firing on the wrong page. The Analytics Audit measures the size of that gap and finds the cause.

Yes. We connect GA4 with CRM and email platforms such as Salesforce, HubSpot and Mailchimp, and import offline conversions such as phone calls and in-store sales. That links your marketing to the sales that happen after the click.

Yes. You own everything: your GA4 property, Tag Manager container, ad accounts and dashboards. There is zero red tape, and nothing is held hostage.

Our Google Analytics service focuses on GA4 itself: set-up, health checks and training. Data analytics covers the wider picture: tracking across GA4, Tag Manager and your ad platforms, server-side tracking, and reporting that joins marketing and sales data. The Analytics Audit tells us which you need.

No. Consent applies however data is collected. Server-side tracking recovers data that browser restrictions lose and gives you more control over where data goes. We set it up to respect your visitors’ choices, including Google’s Consent Mode.

Yes. For lead gen, the same principle applies to lead quality. We connect your CRM outcomes back to your ad platforms, so they learn which leads turn into customers.

Salience - Top Digital Agency
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UK Search Awards 2025 winner: Best Use of Search, Travel/Leisure (SEO), Large
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UK Search Awards 2025 winner: Best Use of Content Marketing, Large
EU search awards winner - Salience
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Is it salience you are looking for?

You are here to find untapped potential – This is where we step in.

Whether you call it a pitch or an audit, we will present a clear, actionable Human-First strategy for profitable customer growth. It’s worth an hour or two of your time; trust us..

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