Question 1

What is paid social?

Accepted Answer

Paid social is advertising on social media platforms such as Facebook and Instagram. You pay to show ads to people chosen by their interests, behaviour, or likeness to your existing customers. It suits products people don’t yet know to search for.

Question 2

What is the difference between paid social and paid search?

Accepted Answer

Paid search shows ads to people already searching for what you sell. Paid social reaches people before they search. Search captures demand, and social creates it. Most businesses get the best return from running both as one plan.

Question 3

Is paid social worth it?

Accepted Answer

It depends on your margins, your creative, and your tracking. Your audit shows what Meta returns today, after costs, and where more spend could earn a worthwhile return. If the numbers don’t support it, we’ll tell you.

Question 4

How much do your paid social services cost?

Accepted Answer

Our fee reflects your media spend, account complexity, and the work needed. At higher spend we can agree a cap or a fixed fee, so your fee doesn’t keep climbing with your budget. You’ll see the management fee, any onboarding costs, and any creative costs in your proposal before you commit.

Question 5

Which platforms do you manage?

Accepted Answer

We manage Meta Ads across Facebook and Instagram, alongside Google Ads and Microsoft Ads. We put budget where your customers are and where the numbers make sense.

Question 6

Who makes the creative?

Accepted Answer

We plan and test it. We brief your in-house team, use your existing assets, or work with a production partner. Your proposal sets out who does what and what it costs.

Question 7

How do you measure results?

Accepted Answer

We check Meta’s reporting against GA4 and your sales data. We audit your pixel and Conversions API at the start, so events aren’t counted twice. Then we report on sales, cost per sale, and what paid social adds to your total results.

Question 8

Is my advertising budget large enough?

Accepted Answer

We assess your budget against your market, your costs per sale, and the volume you need. Your audit gives an honest view of what’s achievable and whether the budget can support useful creative testing.

Question 9

How quickly will I see results?

Accepted Answer

It depends on your starting point. Tracking fixes can change what Meta learns from straight away. Creative and audience tests need time and data to read properly. We agree review points with you at the start.

Question 10

How long is the contract, and can I leave?

Accepted Answer

Our agreements are typically 12 months. Miss our agreed profit floor for one month and you can leave. We don’t work on performance-only fees.

Question 11

Who owns the ad account?

Accepted Answer

You do, during and after working with us. You have access to your ad accounts, data, and reporting throughout.

Question 12

How do I choose a paid social agency?

Accepted Answer

Ask three things. How will you prove what my ads return, beyond Meta’s own reporting? Who owns the account and the creative? What happens if you miss the target? Our answers are above.

Paid social agency for profitable Meta advertising

Results from Meta accounts we run

Sound familiar?

Meta claims the sale. So does Google.

Your costs keep rising.

Creative can’t keep up.

Meta Ads (Facebook and Instagram)

Ecommerce paid social

Lead generation

Pixel and Conversions API checks

Audiences

Creative testing

Creative planning

Full-funnel structure

Reporting in Looker Studio

Targets that reflect your business

Social and search work as one plan

Budget follows proof

Paid social built around your business

How we work

Paid social works best with search and data

Data you can trust

Turn more visitors into customers

Miss our profit floor and you can leave

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