PPC management services that prioritise profit, not just clicks.
Trusted by some of the UK's leading brands
We’ve seen this first-hand. We were celebrating ROAS figures. On paper, performance looked impressive until we dug into the balance sheets. The actual business impact was nominal after shipping, payment fees, returns, and discounts.
There had to be a shift.
That’s when we doubled on POAS (Profit On Ad Spend). Because what’s the point of great-looking metrics if the bank balance keeps shrinking?
At Salience, we build PPC campaigns that reflect reality, the one with suppliers, overheads, and paper-thin margins in the current UK economic climate.
We optimise for POAS, not just ROAS. We factor in product margins, fulfilment costs, discounting, and more, so your ads drive bottom-line profit.
You own everything: your ad accounts, data, and strategy docs. There is zero red tape, and nothing is held hostage.
We act like an extension of your team. No vague dashboards. Just clear, periodic insights show what’s working, what isn’t and what’s next.
ROAS (Return on Ad Spend) shows how much revenue your ads generate. It sounds good on paper, but it ignores the real business costs. POAS (Profit on Ad Spend) factors in shipping, fees, discounts, and margins, so you know whether you’re making money.
We optimise for POAS because your stakeholders don’t care about pretty numbers – they care about profit.
We work with you to map out all the hidden costs, product margins, fulfilment, payment processing, returns, and anything else that reduces real profit. We use this to establish a mutually agreed-upon profit floor for the campaign.
If we miss the agreed-upon floor for just one month, you can leave our relationship.
We don’t sugar-coat the numbers. We’re profit-first, strategy-led, and radically transparent. No hidden fees, no black box reporting, no fluff metrics.
Just intelligent humans doing commercially sound work. We act as a bolt-on to your team, not a black hole agency that hides behind jargon and dashboards.
If you want pretty reports and cheap clicks, we’re not for you.
Most agencies chase ROAS, a shiny number that ignores your costs. It looks great in a report, even if it means you’re losing money. We don’t play that game. Our POAS-first approach focuses on real profit. Every ad decision we make is tied back to your bottom line.
On-site SEO is more than just keywords and code. For us, it’s a fundamental part of building a powerful brand experience online. Here’s how our approach to Onsite SEO strengthens your brand:
Anticipate what users want. Guide them through a clear, logical journey that answers their questions at every step.
Anticipate what users want. Guide them through a clear, logical journey that answers their questions at every step.
Make your site the go-to resource. Consistent, helpful content turns visitors into loyal advocates.
Most agencies are still obsessed with ROAS. It looks good in reports. But it tells you nothing about what matters – profit.
We’ve seen this first-hand. We were celebrating ROAS figures. On paper, performance looked impressive — until we dug into the balance sheets. The actual business impact was minimal after shipping, payment fees, returns, and discounts.
There had to be a shift.
That’s when we doubled down on POAS (Profit On Ad Spend). Because what’s the point of great-looking metrics if the bank balance keeps shrinking?
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Whether you call it a pitch or an audit, we will present a clear, actionable Human-First strategy for profitable customer growth. It’s worth an hour or two of your time; trust us..
Reach out to discuss how we can help your brand stay ontop.
Together, we will find your untapped potential, set our targets, and hand-pick a multichannel spring team with the right blend of skills for your unique growth opportunities.
What expertise can be in your sprint team?
Digital performance reports covering 60+ industries within retail, finance and B2B.
