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The Latest.

Why the Fastest-Growing Gift Shops Are Deliberately Inefficient

  A tiny Oxfordshire workshop sells personalised leather bookmarks. Each one is hand-engraved to order, takes 1-2 days to dispatch, and carries this promise: “If you’re not 100% happy, return it free of charge.” Free returns on personalised items violate e-commerce orthodoxy. You can’t resell a bookmark engraved with “James & Sophie.” The conventional wisdom […]

Why the Fastest-Growing Gift Shops Are Deliberately Inefficient

  A tiny Oxfordshire workshop sells personalised leather bookmarks. Each one is hand-engraved to order, takes 1-2 days to dispatch, and carries this promise: “If you’re not 100% happy, return it free of charge.” Free returns on personalised items violate e-commerce orthodoxy. You can’t resell a bookmark engraved with “James & Sophie.” The conventional wisdom […]

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