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What if your 4× ROAS campaign was actually a money-loser? It’s not a far-fetched scenario. E-commerce businesses have reported 8× ROAS yet still ran out of cash, thanks to hefty post-purchase expenses quietly devouring profits. In fact, hidden e-commerce costs act like an “e-commerce tax” of roughly 8–15% on sales, turning healthy revenue figures into […]
What if your 4× ROAS campaign was actually a money-loser? It’s not a far-fetched scenario. E-commerce businesses have reported 8× ROAS yet still ran out of cash, thanks to hefty post-purchase expenses quietly devouring profits. In fact, hidden e-commerce costs act like an “e-commerce tax” of roughly 8–15% on sales, turning healthy revenue figures into […]
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