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How Sinful is climbing the Sexual Wellness SERPs by leaning into product intent.

  Most sexual wellness SEO strategies start with the same assumption: build brand awareness, Google notices, rankings follow. The Salience Index data this year challenges that sequence at every step. Ann Summers grew brand searches by 22.4%, 123,000 more people per month typing their name into Google, and lost 53,724 in organic visibility. Lovehoney’s brand […]

How Sinful is climbing the Sexual Wellness SERPs by leaning into product intent.

  Most sexual wellness SEO strategies start with the same assumption: build brand awareness, Google notices, rankings follow. The Salience Index data this year challenges that sequence at every step. Ann Summers grew brand searches by 22.4%, 123,000 more people per month typing their name into Google, and lost 53,724 in organic visibility. Lovehoney’s brand […]

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