Modern search engine optimisation requires knowledge about how search engine results pages (SERPs) evolved from basic text links into sophisticated multi-format information centres. Having worked in SEO for 6 years, I’ve seen the bulk of these changes and have consistently experimented, optimising for each new feature. When a new SERP feature landed in the early […]
Modern search engine optimisation requires knowledge about how search engine results pages (SERPs) evolved from basic text links into sophisticated multi-format information centres. Having worked in SEO for 6 years, I’ve seen the bulk of these changes and have consistently experimented, optimising for each new feature. When a new SERP feature landed in the early […]
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