Q: Why does trust matter in AI search?

Let’s not dance around it. AI answers resolve more queries without a click, and plenty of sites are watching informational traffic slide. Here’s what that panic misses. The visitors’ LLMs do arrive with the comparison already done, which is why AI-referred traffic typically converts at a far higher rate than classic organic. The prompts themselves are an insight goldmine, full sentences of real intent that no keyword report ever gave you. So we measure what matters now: share of answer, branded demand, revenue and conversion rate, alongside the traffic.

Question 1

What is GEO?

Accepted Answer

Generative engine optimisation is the practice of making your brand visible in AI-generated answers. When someone asks ChatGPT, Gemini, Claude, Perplexity or Google&#8217;s AI Mode a question your business should answer, GEO determines whether you get named, cited and recommended.
You&#8217;ll see it called LLM optimisation, AIO, answer engine optimisation or half a dozen other acronyms. The industry hasn&#8217;t settled on a name yet. We have settled on what works, and it looks remarkably familiar.
LLMs learn about your brand from the open web. They read your site, your coverage, your reviews, the places your name appears next to the topics you want to own. If search engines can find, understand and trust you, AI models generally can too. If they can&#8217;t, no amount of &#8220;GEO hacks&#8221; will fix it.
Don&#8217;t just take our word for it. When Google was asked whether SEO is still relevant for generative AI search, its official guidance answered: &#8220;In short, yes!&#8221; Google&#8217;s generative AI features are grounded in the same core ranking and quality systems that power Search, and Google&#8217;s own documentation describes optimising for generative AI as still being SEO.

Question 2

How much do your GEO services cost?

Accepted Answer

Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.
One thing is for sure, we aim for all our campaigns to wash their face in profitability.

Question 3

How soon can I expect results from GEO?

Accepted Answer

From day one, we run your LLM visibility audit to set a baseline and find the earliest wins. As a guide:
In the first few weeks: technical fixes, such as unblocking AI crawlers and adding structured data, plus corrections to inaccurate brand information at the source.
Within three to six months: new and improved content starts to be cited in AI answers for the questions around your topics.
From six to twelve months: digital PR and brand mentions compound, and models recommend you more consistently.
Models retrain and sources shift, so we track progress continuously and report it on our regular calls.

Question 4

How do you measure our visibility in LLMs?

Accepted Answer

This is usually the first question, and it deserves a proper answer rather than a guess. Our LLM visibility audit tells you:

How often your brand appears in AI answers for the prompts your customers actually use
What AI is actually saying about you, including anything it&#8217;s getting wrong
Which competitors are being recommended in your place, and why
Whether AI crawlers can even access your site (you&#8217;d be surprised how many robots.txt files quietly block them)
How much traffic LLMs are already sending you, tracked properly in GA4
Where your content, entity coverage and brand signals fall short of the sources LLMs prefer to cite

You get a clear baseline, a competitor benchmark and a prioritised plan. No mystique, no invented metrics.

Question 5

What’s included in your GEO services?

Accepted Answer

Technical foundations. Crawlable architecture, clean source order, schema and structured data, fast pages, and a page that&#8217;s indexed and snippet-eligible, which is Google&#8217;s own stated requirement for appearing in its AI features.
Content that answers real questions. LLMs cite sources that cover topics thoroughly, factually and in a structure machines can parse. Google&#8217;s guidance singles out unique, first-hand, non-commodity content as the biggest long-term factor in AI visibility. Topical authority has gone from an SEO buzzword to the price of admission.
Digital PR and brand mentions. Models recommend brands with genuine authority, and Google explicitly warns against manufactured mentions. Our digital PR team earns the real thing: coverage, reviews and links from sources people already trust. The same campaigns that drive referring domains now also shape what AI says about you.
Audience and channel mapping. Research journeys now sprawl across Google, TikTok, Reddit, YouTube and LLMs, and adoption varies wildly by audience. Your nan isn&#8217;t asking Claude for slipper recommendations. Yet. We map where your customers actually do their research, weigh your investment accordingly, and tell you straight if AI search is a smaller priority for your market than the hype suggests. When your audience gets there, you&#8217;ll already be in the answer.
Brand accuracy and citation analysis. It&#8217;s one thing to be mentioned, another to be represented correctly. We audit what AI answers claim about your brand, products and pricing, flag misinformation and outdated facts, trace where models picked them up, and fix the sources so the record gets corrected.
Measurement and reporting. We track LLM-referred sessions, revenue and conversion rate in GA4, monitor your AI citations and share of voice over time, and keep a running eye on brand accuracy. GEO isn&#8217;t a one-off project; models retrain, sources shift, and competitors catch up, so we report it all on our regular calls in numbers your board will understand.

Question 6

Why does trust matter in AI search?

Accepted Answer

Let&#8217;s not dance around it. AI answers resolve more queries without a click, and plenty of sites are watching informational traffic slide.
Here&#8217;s what that panic misses. The visitors&#8217; LLMs do arrive with the comparison already done, which is why AI-referred traffic typically converts at a far higher rate than classic organic. The prompts themselves are an insight goldmine, full sentences of real intent that no keyword report ever gave you.
So we measure what matters now: share of answer, branded demand, revenue and conversion rate, alongside the traffic.

Question 7

Which AI platforms do you track?

Accepted Answer

We track the AI platforms your customers actually use, including ChatGPT, Gemini, Claude, Perplexity, and Google&#8217;s AI Overviews and AI Mode. We weigh our focus by where your audience does its research, so you&#8217;re not investing in platforms your customers don&#8217;t use yet.

Question 8

Do you guarantee results in AI search?

Accepted Answer

No, and be wary of anyone who does. AI answers change as models retrain and sources shift. What we do is benchmark your visibility, show you the size of the opportunity, and track every change in citations, share of voice and revenue.

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