Human-First SEO Agency

An SEO agency improves how visible your website is in search engines, and how much of that visibility turns into sales. The work covers four areas.

Technical SEO makes sure search engines can crawl, render and index your pages.

On-page SEO and content match your pages to what people search for.

Digital PR earns links and mentions from publications your customers trust.

GEO makes sure AI tools such as ChatGPT and Google’s AI Overviews describe and recommend your brand.

At Salience, one team delivers all four, measured against revenue. Explore our technical SEO, content, digital PR and GEO services.

We work on a monthly retainer or a one-off project, such as an SEO audit or a site migration. The cost depends on the size of your site, how competitive your market is and what you want to achieve.

Our pricing is bespoke to your needs. We will go through a pitch process where we take the time to understand your objectives and needs, and we’ll be able to present a clear breakdown of costs.

One thing is for sure, we aim for all our campaigns to wash their face in profitability.

From day one of contract kick-off, we get to work on our commercial audit to map out the earliest potential wins.

How quickly you see results depends on your site, your competitors and how fast changes can go live. As a guide:

In the first few weeks: technical fixes and quick wins on pages that already rank near page one. These are often picked up as soon as Google recrawls them.

Within three to six months: new and improved content starts to rank and bring in traffic.

From six to twelve months: digital PR and authority building compound, and the gains become harder for competitors to take back.

You’ll see progress from the start in your live dashboard and on our biweekly calls, measured against the revenue and lead targets we agree at kick-off.

No, and be wary of anyone presenting iron-clad guarantees. What we do is provide a clear “size of the prize” during the pitch process, AKA a clear dream that we’ll partner with you to achieve it through every step.

That’s a fair question. It’s all circumstantial. Building an internal team can be very risky and expensive. Our role is to use our experience in search since 2009 to help you achieve your website objectives.

Look for four things. Proof: case studies with revenue figures, not just ranking screenshots. Clarity: a plan for your first months and reporting you can follow. Breadth: technical SEO, content and digital PR working together, so fixes aren’t stuck waiting on another supplier. Honesty: be wary of anyone who guarantees rankings.

Ask who will work on your account, how they prioritise tasks and how they measure success. See our case studies.

Yes. AI answers are retrieved from the same index as your rankings. When you ask Google’s AI Mode a question, it fans it out into related searches, pulls the best pages from the index and builds its answer from what it finds. Rank well for the questions around your topic, and you’re feeding the answer.

The visitors AI search does send arrive with the comparison already done. See how we approach GEO.

Our roots lie entirely in SEO; we’ve been around since the earliest days of SEO. But we’ve developed into a full-service search agency delivering work across all the disciplines that create a human-first search experience. 

We don’t hand you SEMrush exports of slightly long meta descriptions—our audits deliver deep insights drawn from decades of web development and technical SEO experience.

The technical SEO team provides real, actionable search marketing recommendations explicitly developed to fuel meaningful strategy change that drives new revenue.

All we ask of you is 1 hour to present a document addressing your most fundamental marketing challenges. Our cross-department team will meticulously put it together in excess of 40 hours.

Technical SEO makes sure search engines and AI crawlers can find, crawl and index your site. We review indexation, page speed and Core Web Vitals, structured data, site architecture, redirects and Google Shopping.

We started in technical SEO, and it’s still the first stage of every campaign. See our technical SEO agency services.

Web migrations can be daunting. Salience provides a seamless transition to help you usher out the old and bring in the new.

Success with this kind of project can be a make-or-break for many businesses. Use us to implement best-in-class SEO practices in your setup & secure the foundations to propel long-term growth post-migration in the new AI and LLM search landscape. Migrations are led by our technical SEO team.

Our specialist SEO service for eCommerce websites optimises online stores, enabling them to achieve higher rankings in search engine results pages (SERPs) and attract a greater number of potential customers.

By appreciating the unique challenges and requirements of eCommerce platforms, from Shopify to Adobe Commerce, our services focus on both technical SEO and intent-driven content marketing, ensuring that online retailers can effectively connect with their target audience and drive sales.

“Linkbuilding” or “Digital PR” is how you stand out in a saturated market.

Ranking first on Google is great, but commercial outcomes happen when your audience knows and trusts your brand. We work hand in hand with our clients, making a one-of-a-kind strategy to get their names out into the wider world.

Our Digital PR team builds long-lasting relationships with industry outlets and influential publications in your market. Your outreach is tailored; there are no bulk blast emails to all and sundry.

Each link we obtain is openly communicated in our discussions & reporting. Our fundamental goal is to ensure a return on investment and a noticeable increase in your income. We achieve this through strategies that are built to withstand any changes in search algorithms.

You get a biweekly call and a live Looker Studio dashboard that brings together GA4, Google Search Console, SEOmonitor and Hotjar data. We report against the revenue and lead targets we agree at kick-off, alongside rankings and traffic, and every link we earn is listed openly.

Yes! Salience is based in Chester, and our team comes together at our Chester HQ every Monday and Thursday. We work with businesses in Chester and across Cheshire, as well as national and international brands.

So, whether you’re after an SEO agency in Chester, or one that specialises in local SEO for small, medium, or large business we’ve got you.