PPC Agency | Google Ads & Paid Search Management

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Spending more on Google Ads and getting less back?

We manage Google Ads and Microsoft Ads for ecommerce and lead generation businesses, with a clear plan for profitable growth. Your margins, customer value, and growth ambitions shape the strategy.

Miss our agreed profit floor for one month and you can leave. You own your accounts and data throughout.

Get your free paid search audit

Google Partner, certified in Search, Display, Shopping, and Apps. Since 2009, based in Chester.

Results from Google Ads accounts we run

20x

Google Ads return for clients with us two years or more

+135%

Google Ads sales. Braforme.

+44%

More leads from Google Ads. Pack & Send.

Sound familiar?

ROAS looks healthy. Profit doesn’t follow.

Google Ads reports the revenue. Shipping, fees, returns, and discounts take their share before any of it reaches you.

Google Ads and GA4 disagree.

Each platform claims the same sale, so nobody can say what your ads returned.

Spend goes on searches that never buy.

Broad match and Performance Max find new searches, and some of them never turn into a sale.

Trusted by some of the UK's leading brands

Ecommerce PPC

Google Ads and Shopping run against your product margins, shipping, and returns. Most of our clients are retailers and e-commerce brands.

Google Ads Search

Campaigns built around the searches that make you money.

Shopping and Performance Max

Managed product by product, so your best sellers get the budget.

Microsoft Ads

The same plan on Bing, where costs are often lower.

Remarketing and audiences

Bring back past visitors and customers, and keep existing customers out of prospecting.

Feed management

Clean product feeds with custom labels, managed in DataFeedWatch or Shoptimised.

Conversion tracking

Google Ads, GA4, and your sales data checked against each other, then monitored.

Growth plans and testing

A quarterly roadmap, with every test given an aim and a budget.

Reporting in Looker Studio

A live dashboard, plus review calls on what we learned and what happens next.

Targets that reflect your business

For ecommerce, we count product costs, discounts, fulfilment, fees, returns, and ad spend. For lead generation, we look at lead quality and what happens after the enquiry.

Budget follows opportunity

We show where more spend could earn a worthwhile return: new products, search demand, and audiences. You get clear advice on when to scale and what to fix first.

Profit data in your bidding

Where reliable margin data is available, we use profit values in bidding and reporting. As a key ProfitMetrics partner, we can send order profit into Google Ads.

Growth built around your business

How we work

Quarterly roadmaps, reviewed with you on fortnightly calls.

Agree the growth plan. Your roadmap sets out the opportunities, priorities, tests, and support needed. We adapt it as we learn.

Build strong foundations. We check tracking first, then structure, bidding, search terms, and product feeds. Every finding is sized in profit and graded by how sure we are, so you know what to fix first.

Test, learn, and scale. Each test has a clear aim and an agreed budget. The results decide what to grow, what to stop, and where more spend makes sense.

Monitor and act. We watch performance, budgets, and tracking throughout the month. If we spot a problem, you hear from us with its likely impact and our next step.

Explain the decisions. You work directly with the specialist running your account, supported by an account manager.

“Don’t let Google mark its own homework.”

Jack Van Der Berg-Hider, Head of Paid Media

Read Jack’s take

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Retail

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Retail

Get more from your ad spend with data and CRO

Paid search needs measurement you can trust and a website that turns visitors into customers. We review both as part of your PPC work, and agree the scope, cost, and responsibilities of anything extra with you first.

Data you can trust

Our data analytics team audits, fixes, and maintains GA4 and conversion tracking, then checks it against your sales records. Every bid decision rests on numbers your finance team recognises.

Explore data and analytics

+25%

Turn more visitors into customers

Moving from a 2% to a 2.5% conversion rate means 25% more conversions from the same traffic. Our UX and CRO team finds where people hesitate or drop out, and recommends what to change.

Explore CRO and UX

Miss our profit floor and you can leave

At the start we agree a profit floor with you, built from your margins, shipping, payment fees, returns, and discounts. Miss our agreed profit floor for one month and you can leave.

Our agreements are typically 12 months. We don’t work on performance-only fees. The profit floor is how we share the risk with you.

Invite us to pitch

Questions

Our fee reflects your media spend, account complexity, and the work needed. At higher spend we can agree a cap or a fixed fee, so your fee doesn’t keep climbing with your budget. You’ll see the management fee, any onboarding costs, and any separately scoped services in your proposal before you commit.

We start with your business goals. With read-only access to your ad accounts, Merchant Center, and analytics, we review account structure, bidding, search terms, tracking, and landing pages. You get a report on the main opportunities, blockers, and priorities, and we talk it through with you.

We assess your budget against the competition, acquisition costs, and the volume of sales or enquiries you need. Your audit gives an honest view of what’s achievable and whether the budget can support useful testing.

We set the first priorities during your audit and onboarding. How fast changes show in results depends on your starting point, conversion volume, buying cycle, and the work needed. We agree review points that give each test enough time and data.

Our agreements are typically 12 months. Miss our agreed profit floor for one month and you can leave. We don’t work on performance-only fees.

You do, during and after working with us. You have access to your accounts, data, and reporting throughout.

We review both in your audit. If your tracking and website support the plan, we build on them. If more work would help, we explain the opportunity and agree any separate scope and cost.

Most of our clients are retailers and e-commerce brands. We also work with lead generation businesses.

Let’s grow your paid search

Tell us what you want to achieve. We’ll show you where we see opportunity, what could be holding you back, and which changes to make first.

Get your free paid search audit

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01244 564 500 · hello@salience.co.uk

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