Social media is important for any eCommerce site, especially ones that have an emerging or growing online presence such as Discount Stores. For years, this has been considered a bricks-and-mortar sector, with customers enjoying the shopping process. However, with the rise in popularity of online shopping and <a href=”https://salience.co.uk/insight/magazine/mobile-first-index-what-it-is-how-not-to-be-affected/”>mobile usage overtaking desktop</a>, social media is more important than ever for this sector.
It’s no shock that the top 3 sites that dominate the social media sector are <strong>B&M</strong>, <strong>Home Bargains</strong>, and<strong> The Range</strong> with a combined owned social score of over 10,000. From a social point of view and the strength of the brand name leads these with a total of over 4,000,000 brand searches a month.
These brands are strong in terms of online presence and social media, they promote new products and offers available on socials, as well as regular competitions to boost user engagement and reach a higher audience.
The Range also has a branded hashtag, #yestherange, which they use to identify customer images on Instagram and repost them. This is another great way of making your customers feel a part of your brand and celebrating the ways in which they use your products.
Social media apps are also becoming more prominent in the shopping sector, with users able to shop and buy products via Instagram, where companies can signpost their prices and users can directly interact with products without leaving the app. If you arenāt capitalising on the shopping features, maybe you should.
Make sure to use your channels to do more than promote your products ā sharing useful content, āhow-toā videos for your products or even customer testimonials can help to achieve the best for your brand image.
