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Market growth YoY
Biggest % grower
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The UK's No.1 Tool Stores Industry Report
Between early 2025 and early 2026, the UK tool stores market grew 7.3% in aggregate organic visibility across 207 tracked brands. That headline tells you almost nothing on its own, because the growth was spread so unevenly that the average describes very few of the brands inside it.
UK Planet Tools grew 118.8%. Toolden grew 84.1%. ITS.co.uk grew 33.1%. At the other end, Toolstop fell 99.9%, Stihl’s UK site fell 99.0%, and Tooled-up fell 42.6%. The brands at the top grew at more than ten times the market rate, while the brands at the bottom lost almost all of the visibility they had.
Several of the sharpest decliners are well-known names with physical stores and long track records, and several of the fastest risers are retailers most buyers outside the trade would struggle to name. The brands taking organic visibility in 2026 are the ones that built pages matching the exact product searches people make, and they kept building them while competitors spent their budgets elsewhere.
The report breaks all 207 brands down by organic visibility, domain authority, brand search volume, and keyword opportunity, then ranks the top 100. It shows you whether your brand sits with the group growing at three figures or the group that lost most of its visibility this year, and exactly which competitors you are measured against.
Power Tool Mate has a domain authority of 28 and generates 69,974 in organic visibility. Einhell has a domain authority of 43 and generates 34,410. Power Tool Mate, with the weaker backlink profile of the two, pulls in roughly twice the organic visibility of Einhell. The same thing shows up right across the index: the five fastest-growing brands average a domain authority of 37, and the five sharpest decliners average 38. One point of domain authority separates the two groups, and their growth rates sit at opposite ends of the table.
The individual numbers say the same thing. UK Planet Tools has a domain authority of 39 and grew 118.8%. Toolden sits at 38 and grew 84.1%. ITS.co.uk sits at 45 and grew 33.1%. Toolstation, with a domain authority of 62, holds the strongest profile in the sector, yet the fastest growth came from brands carrying far lower authority. Tooled-up, at 36, fell 42.6%.
Link equity has stopped predicting rank in UK tool retail. What decides position now is whether a brand has built pages that precisely match the intent behind specific searches. A retailer with a modest backlink profile and 400 well-targeted product pages outranks a retailer with a strong domain and a handful of broad category pages. The report ranks all 100 brands by both domain authority and organic visibility, so you can see exactly where the two diverge for you and your competitors.
The opportunity in UK tool retail keywords is unusually open. ‘Pressure washer’ gets 52,000 monthly searches at a competition score of 9. ‘Drill’ gets 20,000 at a score of 4. ‘Air compressor’ gets 15,000 at a score of 4. These are among the most accessible high-volume terms anywhere in UK e-commerce, and most tool retailers are missing dedicated pages for them.
Compare that with the terms teams actually chase. ‘Power tools’ gets 6,000 monthly searches at a competition score of 61. ‘Hacksaw’ sits at 36. ‘Woodworking tools’ sits at 32. These are harder to rank for and carry lower volume, yet they absorb most of the effort because they read like the category a tool retailer feels it should own.
The brands with the most pages targeting specific product intent are capturing the most traffic. A category page for ‘power tools’ competes against every major retailer in the sector for 6,000 searches. A product page built around ‘pressure washer’ or ‘drill’ answers a buyer who already knows what they want and is ready to purchase, on a term that is far easier to rank for. The buying decision happens on the product page, which is why the retailers that built those pages are taking the high-volume, low-competition terms while retailers that rely on category pages alone capture far less of it. The report lists the highest-volume, lowest-competition keywords in the sector alongside the brands ranking for them, so you can see which terms are still open.
Brand search volume confirms what the visibility data already shows. Ryobi brand searches grew 53.3% from their 2024 average to their 2025 average. Jackery grew 86.4%. Both are product-first brands that built their organic presence around the specific jobs their products do. Machine Mart brand searches fell 20.8% over the same period, and Axminster fell 16.1%. Both are established, respected names with physical stores and loyal customers, and both saw branded demand shrink while the wider market grew.
The growing brands build demand by answering specific questions about specific products. Ryobi’s ONE+ ecosystem means a search for any single tool eventually connects back to a battery system the customer has already bought into, so every product query reinforces branded demand for Ryobi. Jackery built its presence in the tool category by being the answer to defined use cases, such as a portable power station for camping or a battery unit for a power cut.
The retailers show the same split. UK Planet Tools brand searches grew 38.7% from their 2024 average to their 2025 average, Toolden grew 38.2%, and ITS.co.uk grew 22%. These brands have published specific content for specific intent for years, and the branded demand followed the organic visibility. The report ranks brand search volume alongside organic performance for all 100 brands, so you can see whether your branded demand is growing with the market or falling behind it.
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