Latest insights

• The Jewellery sector grew 9% YoY, with pandora.net topping the industry.
• Abbott Lyon (+87%) and Watchfinder (+85%) led visibility gains.
• “Eternity ring” is a top opportunity keyword with low competition.
• Pandora leads social reach with 30M followers and 1.8M brand searches

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Jewellery & watches industry leaders

In our online Jewellery and Watches Market Report, we look at brands individually as well as the industry as a whole. In the past year, the sector has grown 9% YoY visibility-wise! The top 10 leading brands in the industry are:

1. pandora.net
2. oliverbonas.com
3. hsamuel.co.uk
4. ernestjones.co.uk
5. beaverbrooks.co.uk
6. warrenjames.co.uk
7. tiffany.co.uk
8. goldsmiths.co.uk
9. accessorize.com
10. watchfinder.co.uk

Who’s winning in visibility in the jewellery & watches industry?

Within our Jewellery and Watch Industry Report, we cover the brands that have gained the most visibility within the year, called our top 5 winners. They are:

1. oliverbonas.com (30%)
2. watchfinder.co.uk (85%)
3. pandora.net (6%)
4. abbottlyon.com (87%)
5. astridandmiyu.com (76%)

Jewellery & watch brand visibility losses

Where there are wins, there must also be losses. But don’t worry, not all is lost; the gems just need to be polished a bit.

The top 5 losses in our Jewellery Market Report are:

1. watchshop.com (-78%)
2. hsamuel.co.uk (-23%)
3. monicavinader.com (-21%)
4. swarovski.com (-15%)
5. daisyjewellery.com (-32%)

Here, we can see that despite losing visibility, H. Samuel is still among our top 10 industry leaders. If your brand has lost visibility this year, we can help.

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Keywords & trends in the jewellery & watches industry

Want to make your SEO shine bright like a diamond? We’ve got some insights around keywords and trends that can help focus your campaign. First, let’s start with keywords, which can be split into high-competition and opportunity.

High-competition keywords are those that are high in monthly search volume, but every brand is targeting them, making it harder to rank higher in the SERPs. Some examples in our online Jewellery and Watches Market Report include: “watch shop” with 30,000 SV but 83 competitiveness rating, followed by “watches”, and “rings”.

Opportunity keywords are those that are also high in monthly search volume but low in competitiveness, making it easier to rank high. These tend to be more specific keywords; some in our Jewellery SEO Report are: “eternity ring” with 21,000 SV and 6 competitiveness, followed by “gold hoop earrings” and “ladies watches”.

Trends in our Watch and Jewellery Industry Report are split into emerging and receding brands and products. For now, we will just cover a snippet of emerging products. A few of those are: “engagement rings”, “mens watches”, and “lab created diamond band”.

For more juicy details to get your SEO shining, download our Jewellery and Watch Market Report for free.

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Who’s shining bright on social media?

Social media and brand reach are two important factors in SEO: how well you build your brand on social media and how well your brand name gets searched. Both are vital in making sure your name is in front of the user when it comes time for them to convert, influencing them before they are even in the buying journey.

In our Jewellery and Watch Industry Report, we look at who’s doing the best in the social media scene and brand reach, using an owned social scoring system. On social media and brand reach, the brand dominating all is none other than Pandora, with over 30,000,000 followers across different platforms, 1,830,000 monthly brand searches, and an owned social score of 49,352!

Being the number one industry leader, it’s clear that social media can truly make a difference. By using both image and reel content, with engaging posts of products, shoppable functions to take to their website, and highlights, Pandora builds their brand name and audience engagement.

Interested to see where your brand lands in social data or brand reach?

Download The Free Jewellery Market Report

Trust in the jewellery and watch market

Buying anything online takes trust, especially expensive jewellery with gems and jewels or name-brand luxury watches. People want to know that your service and your products are legit before spending their money on your brand. This is why trust is such an important factor for users and Google, especially since Google has now rolled out the EEAT update. Trust is vital in SEO.

One way to show that you are trustworthy is through reviews. In our Jewellery Market Report, we cover the number of reviews and review scores of all the brands in the industry.

The top 10 most trustworthy sites are:

1. pandora.net
2. watchfinder.co.uk
3. monicavinader.com
4. goldsmiths.co.uk
5. glamira.co.uk
6. tjc.co.uk
7. abbottlyon.com
8. gemporia.com
9. fhinds.co.uk
10. hsamuel.co.uk

The fastest jewellery & watch sites

Page speed is an important factor in SEO. Users want a fast site and a fast buying experience. If your site is too slow, you’ll lose a conversion. It’s vital to optimise your site for mobile since most users are predominantly mobile users, but having good site speed for both desktop and mobile is key.

The 10 sites with the fastest page speed in our Jewellery Industry Report are:

1. swarovski.com
2. thomassabo.com
3. jomajewellery.com
4. warrenjames.co.uk
5. watches-of-switzerland.co.uk
6. fhinds.co.uk
7. tjc.co.uk
8. watch.co.uk
9. cartier.com
10. watchshop.com

How to put these insights to work

If you don’t see your brand, don’t worry! Our data includes all the brands in the sector, but we’d be here all day if we included them all in our report. Just get in touch, and we’d be happy to send you a personalised report with your brand in it.

If you want to chat SEO, request a free strategy audit, or just have any questions, get in touch today. We’d love to hear from you!

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